“Brands that are having mutual and intimate conversations with their audience are the brands that are winning with Gen Z” More Gen Z wisdom from the fantastic Kate Nightingale (Kasia Slowikowska) during our Shopping Szn Unwrapped live event last month. With trust being a key driving factor behind Gen Z spending habits, it’s important that brands of all sizes are building meaningful relationships with their audience, especially during peak shopping periods such as Black Friday and Cyber Monday. By meeting Gen Z students on campus, where they live, study and shop, you are reaching these young consumers in an environment where they feel safe and are open to discovering new brands or getting to know their favourites on a whole new level. Ready to amplify your BFCM campaign on campus? Get in touch today - https://lnkd.in/eXBh7vqt #StudentMarketing #GenZMarketing #BlackFriday #BFCM
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Some fascinating insights here from Kate Nightingale (Kasia Slowikowska) at our native webinar last month. Brands, what are you doing to offer control to your end customers to help them feel trust in you? Building trust is key when engaging with Gen Z and offering a sense of control allows them to feel safe in your hands. - Do you offer products and services that bring Gen Z value and feel as though they are made "just for them"? - Do you offer a level of customisation for customers to take your product and express their own individuality through it? - Do you create a community through your brand that Gen Z can say they are proud to be a part of? #StudentMarketing #GenZMarketing #BlackFriday #BFCM
“Brands that are having mutual and intimate conversations with their audience are the brands that are winning with Gen Z” More Gen Z wisdom from the fantastic Kate Nightingale (Kasia Slowikowska) during our Shopping Szn Unwrapped live event last month. With trust being a key driving factor behind Gen Z spending habits, it’s important that brands of all sizes are building meaningful relationships with their audience, especially during peak shopping periods such as Black Friday and Cyber Monday. By meeting Gen Z students on campus, where they live, study and shop, you are reaching these young consumers in an environment where they feel safe and are open to discovering new brands or getting to know their favourites on a whole new level. Ready to amplify your BFCM campaign on campus? Get in touch today - https://lnkd.in/eXBh7vqt #StudentMarketing #GenZMarketing #BlackFriday #BFCM
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We’re only 32 days out from the biggest shopping event of the year: Black Friday/Cyber Monday! 🛍️ So, what categories are the world's biggest publishers focusing on for their coverage this year? And are they planning net-new content or updating existing coverage? We surveyed almost 100 of our top publishers across North America, the United Kingdom and Australia to learn more about their BFCM content plans and uncovered some hot insights that would be useful to any brand or marketer. Want the full list of insights? DM us. 🙂 #Linkby #BFCM #BlackFriday #CyberMonday
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🎯 Calling All Local Businesses in Surrey! 🎯 Are you ready to seize the day? Black Friday & Cyber Monday are fast approaching, have you started to think about how to get your brand in front of more customers? 📈 Have you considered radio advertising to drive traffic and boost your sales during this peak shopping season? At Bauer Media, we specialize in helping local businesses like yours connect with targeted audiences across Surrey and beyond. 🎙️ Why Radio? ✅ Reach engaged listeners who are ready to take action ✅ Cost-effective campaigns tailored to your budget ✅ Real-time promotion during the busiest shopping days of the year ✅ A local connection with your community 📅 Timing is everything! Get ahead of the competition by securing your advertising slots now. Whether you’re promoting in-store offers, online deals, or just looking to build brand awareness, we can help. Let’s work together to make this Black Friday & Cyber Monday your most successful yet! 📞 Contact me today to discuss a custom radio campaign that meets your goals. #BlackFriday #CyberMonday #SurreyBusinesses #RadioAdvertising #BauerMedia #Marketing #Advertising #LocalBusiness #ShopLocal
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👨🏻💻 Co-founder, UM ⭐️ Grow Small Businesses on Shopify through Digital Strategies ⚡️ Top 3% Digital Marketing Experts on Upwork • Shopify Partners • Google Certified Partners • 131 Successful Projects
Anyone else here thinking about launching Black Friday deals a little earlier this year? We've noticed that businesses tend to see better results during the first part of November. The audience is primed, ad costs are still manageable, and the rush hasn't fully kicked in yet. What's everyone’s strategy — start early or go big on the actual day? #BlackFriday #EcommerceStrategy #DigitalMarketing #RetailTrends #CustomerEngagement #MarketingTips #HolidaySales #AdvertisingStrategy #OnlineShopping #BusinessGrowth #SalesStrategy #HolidayMarketing
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Save your spot! Join us on October 22—alongside Eleanor James from McArthurGlen, Zofia Zwieglinska from Glossy and Alison Bringé, CMO at Launchmetrics for an essential webinar designed to prepare you for the critical shopping days of Black Friday and Cyber Monday (BFCM). Brands in Fashion, Lifestyle and Beauty need to gear up for this pivotal time of year, where success can represent up to 20% of annual sales. This is your chance to finetune your Q4 marketing and PR plans as the holiday season approaches. We’ve gathered insights from industry experts and analyzed past successful campaigns to create a comprehensive roadmap for BFCM and Holiday marketing. Want to know what leading brands are planning for BFCM and beyond? You can't afford to miss this webinar! Walk away with actionable tactics and innovative ideas that will set your campaigns apart from the competition. Don’t let this moment pass you by. Register today to ensure your brand shines this BFCM and Holiday! 🔗 https://lnkd.in/dRUDDDYP #BFCM #HolidayMarketing #InfluencerMarketing #FashionStrategy #CampaignOptimization #Webinar #BlackFriday #CyberMonday #Retail
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Countdown to our #blackfriday #cybermonday report launch. Join our webinar to hear all the latest strategies to optimize your holiday campaigns.
Save your spot! Join us on October 22—alongside Eleanor James from McArthurGlen, Zofia Zwieglinska from Glossy and Alison Bringé, CMO at Launchmetrics for an essential webinar designed to prepare you for the critical shopping days of Black Friday and Cyber Monday (BFCM). Brands in Fashion, Lifestyle and Beauty need to gear up for this pivotal time of year, where success can represent up to 20% of annual sales. This is your chance to finetune your Q4 marketing and PR plans as the holiday season approaches. We’ve gathered insights from industry experts and analyzed past successful campaigns to create a comprehensive roadmap for BFCM and Holiday marketing. Want to know what leading brands are planning for BFCM and beyond? You can't afford to miss this webinar! Walk away with actionable tactics and innovative ideas that will set your campaigns apart from the competition. Don’t let this moment pass you by. Register today to ensure your brand shines this BFCM and Holiday! 🔗 https://lnkd.in/dRUDDDYP #BFCM #HolidayMarketing #InfluencerMarketing #FashionStrategy #CampaignOptimization #Webinar #BlackFriday #CyberMonday #Retail
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Delight your customers at every interaction on their favourite communication channel at scale - it's a Sinch!
Refining your Black Friday strategy? Let’s dive into some clever ideas to connect with your audience and hit those revenue targets this year. 🛍️💥 Looking for more tips? Take a look at our blog post: https://lnkd.in/dCn7TXn3 #BlackFridayMarketing #BlackFriday #SMS #RCS #WhatsApp
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📢 Is your brand ready for Black Friday? As Black Friday approaches, it’s more important than ever to align your campaigns with what your consumers truly want. At iVox Research, we provide insights that help brands align their campaigns with consumer needs, ensuring they capture attention during the biggest shopping event of the year. 🛒✨ From identifying popular product categories to uncovering key purchase drivers, our tailored surveys give you the data you need to design impactful campaigns that drive results. 📊 💡 Get in touch with us and make sure your brand is top-of-mind this Black Friday! #iVoxResearch #MarketResearch #ConsumerInsights #BlackFriday2024 #CustomerExperience
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Advertisers are already thinking about Black Friday promotions & media plans. Using the latest Retail Trends Study, we dove into the subset of American shoppers eager to take advantage of Black Friday deals - and what sets them apart from a non-Black Friday shopper - to enable advertisers to activate this audience for their campaigns. To learn about Black Friday Shoppers and key ways to activate this audience, read our latest blog post: https://lnkd.in/enFVTr4c
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🌪️ The Calm Before the BFCM Storm 🖤💥 Right now, we’re in that quiet moment before Black Friday and Cyber Monday madness kicks into full gear. The brands that get their creatives locked and loaded early? They’re the ones that clean up. The sooner you start planning, the more effective (and stress-free!) your campaign will be. Here’s how to set your ads up for success with these 3 essential design tips — plus a few examples to show what works and what doesn’t: 1️⃣ Keep Your Headlines Short & Punchy - Good: "50% OFF. Today Only!" - Bad: "Take Advantage of Our Exclusive 50% Discount, Available for a Limited Time Only!" You’ve got *milliseconds* to grab attention. Don’t lose them with long, clunky headlines. 2️⃣ Use Bold Colors and Create Urgency - Good: A bright red "Limited Stock!" banner against a clean white background. - Bad: Muted tones and no urgency messaging. High-contrast visuals paired with “Act Fast” language create instant FOMO. 3️⃣ Simple Visuals for Maximum Impact - Good: A clean shot of your best-selling product with a CTA button. - Bad: Overcrowded layouts with multiple products and no clear focus. Don’t make your audience think — keep it simple, clear, and direct. 🔥 Pro Tip: Always A/B test your creatives. What killed it last year might flop this time around. #BFCM #AdDesign #MarketingTips #BlackFriday #CyberMonday #Advertising
