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Want to bag a space on students’ #BFCM wishlist? 📝 Then listen up! We know that not all Gen Z students are the same. But one thing they can all agree on is that money matters. With an estimated spending power of £1.2 billion during the “festive season”, Gen Z students tend to splurge their financial freedom on : tech, fashion, health and homewares. After all, they are halfway through the first term and are finally discovering items they missed from their Freshers haul. The real question is - has your brand done enough to bag a spot in their basket? 🧺 Over to our resident native grads India Briars and Mariana Gomes - this time to find out their top tips for getting students attention during #BFCM: 🏷️ A stackable student discount code 📦Free delivery for their goodies 🎁 Unique branding which makes them feel special Ready to land in 2.86m student baskets? Get in touch and win over their spending power today - https://bit.ly/3ZWV98o #StudentMarketing #GenZMarketing #BlackFriday #BFCM #studentspending #blackfridaywishlist

Problem: competition for consumer attention reaches an all time high during #BFCM - how confident are you that your campaign will cut through?! If only there was a way to get easy access to millions of student consumers... Solution: Introducing natives Shopping szn media packages… With peak shopping szn fast approaching and 79% of Gen Z students ready to shop, there’s no better time to introduce our three tailored media packages to help brands land Q4 objectives: Black Friday booster (Digital) - Amplify your existing BFCM campaigns with sponsored social and solus sent from Students' Unions to drive web visits and sales. Shopping Szn: Brand Edition (On-Campus Activation + Digital) - Stop students in their tracks by activating on campus and further bost sales with supporting digital media. Shopping Szn: Content Edition (Influencer Marketing) - Leverage student tastemakers to create authentic, relevant and shareable content to their peers. These packages are available for a limited time only. Get in touch today for more info - https://bit.ly/3BvuDJb #StudentMarketing #GenZMarketing #BlackFriday #BFCM

Campus media 🤝 word of mouth marketing… As marketers, we all know that word of mouth is the holy grail, right? We recently sat down with consumer behaviour specialist Kate Nightingale to discuss the psychology behind Gen Z consumer trends, and one of the hot topics was the importance of word of mouth marketing. Our research shows that Gen Z students are more likely to get purchase tips from family and friends (52%) than any other source. So, where does campus media come in? In this clip, Kate explains how embedding your brand within Gen Z’s lives and enhancing their daily experiences is key to getting them talking about your brand. With Gen Z students spending an average of 19 hours a week on campus - and 86% of them open to seeing Black Friday deals—there’s no better place to meet them. And with native, reaching these young consumers through experiential, digital, and OOH channels has never been easier. Want to learn more? Get in touch today - https://bit.ly/47Ry60M #StudentMarketing #GenZMarketing #BlackFriday #BFCM

Campus tours are all the rage with the Kardashians ❤️🔥 Kendall Jenner’s 818 Tequila just wrapped up a successful college campus tour across the U.S., demonstrating that universities are a powerful space to engage with Gen Z consumers. With millions of students spending their days on campus, brands are discovering this untapped potential for meaningful connections and real impact. At native, we provide brands with unparalleled access to 120+ UK campuses, giving you the chance to build meaningful connections with Gen Z students. Is it time to take your brand to campus? #StudentMarketing #GenZ #CampusMedia #BrandActivation #ExperientialMarketing https://lnkd.in/etTN-eSk

Are you ready to dance in the rain? ☔ The start of Q4 means that Shopping Szn is officially upon us and a Gen Z spending storm is about to hit the UK, with Millions of young consumers readying themselves to spend a collective £1.2bn during #BFCM. Making now the ultimate time for brands to connect with students. But how? We hear you ask. Our network of 120+ campus media locations offers unparalleled access to Gen Z student consumers, providing a unique opportunity to amplify your #BFCM campaigns across untapped experiential, digital, and OOH channels. Ready to reach Gen Z students at scale this Shopping Szn? Speak with a student media expert today: - https://lnkd.in/eXBh7vqt #StudentMarketing #GenZMarketing #BlackFriday #BFCM

“Brands that are having mutual and intimate conversations with their audience are the brands that are winning with Gen Z” More Gen Z wisdom from the fantastic Kate Nightingale (Kasia Slowikowska) during our Shopping Szn Unwrapped live event last month. With trust being a key driving factor behind Gen Z spending habits, it’s important that brands of all sizes are building meaningful relationships with their audience, especially during peak shopping periods such as Black Friday and Cyber Monday. By meeting Gen Z students on campus, where they live, study and shop, you are reaching these young consumers in an environment where they feel safe and are open to discovering new brands or getting to know their favourites on a whole new level. Ready to amplify your BFCM campaign on campus? Get in touch today - https://lnkd.in/eXBh7vqt #StudentMarketing #GenZMarketing #BlackFriday #BFCM

"A picture says a thousand words." Success. Scale. Discovery. Enjoyment. Growth. Partnership. These are all words that came to mind when reflecting on Leeds University Union's Freshers Fair that took place earlier this week! Here are just a few of the highlights: 👭 10,000+ happy students through the doors 🍕 30,000+ Domino's Pizza slices enjoyed 🍬 80,000+ Nerds Gummy Clusters tasted 🚀 ∞ Endless engagement and interest in many many more brands who welcomed a new intake of students onto campus in style Want in on the action?! Well, you’re in the right place! #Freshers is just the start. There are plenty of opportunities throughout the academic year to engage students to grow awareness, brand love and sales. Up next: #BlackFriday, #Festive and then onto #ReFreshers 💥 Get in touch to find out more: https://bit.ly/3TKfgTz

native office warning: the student spending storm is coming ☔ A severe spending downpour is forecast to hit the UK from Black Friday into Cyber Monday. Students are expected to be at the forefront, with 79.2% expected to engage with the sales - that’s a 48.83% increase from last year! The storm will bring heavy spending spells on tech, fashion, and beauty as students transition from freshers essentials into identity shapers. There’s even a high chance that ⅓ of students will be ready to part with the forecasted £1.2 billion splash before #BFCM even hits. To ensure your brand reaches the eye of the storm, find out more: https://lnkd.in/eXBh7vqt psst over 86.3% students want to see your deals there!

Freshers is GO GO GO 🚦 After months (and months) of preparation, it’s been a joy to see brands connecting with thousands of students across campuses over the past week. But this is just the beginning… Freshers really is a unique experience that brings students, SU staff, and brands together for something really special and this year's season has gotten off to a cracking start. With roughly 83 more fairs still to go, the native team is just warming up. Over the coming weeks we’ll be hitting every corner of the country as the Freshers excitement really ramps up. We’re so privileged to be right at the heart of it, playing our part in making the magic happen. Will we see you on campus?  ✨ Got Freshers FOMO? There’s still time to get involved, get in touch today - https://lnkd.in/e9hqPPpG #Freshers2024 #CampusMarketing #StudentMarketing

Looking to engage with Gen Z this shopping szn? Don’t sleep on physical experiences… Earlier this week we sat down with the wonderful Kate Nightingale (Kasia Slowikowska) to dissect the psychology behind Gen Z spending during peak shopping events such as Black Friday and Cyber Monday. This clip was one of our favourite moments from the session.t highlights how the balance of power has shifted and the expectations Gen Z have from brands looking to win their trust and fandom. We may be biased - but we think the event was full of marketing pearls of wisdom and actionable takeaways to implement into this season's campaigns. You can now catch the full session on demand, so grab a hot drink and take it all in. Watch now >>> https://lnkd.in/eu4ts7Fj #BlackFridayMarketing #GenZmarketing #StudentMarketing