NATRUE - The International Natural and Organic Cosmetics Association’s Post

Based on extensive market research (aka the Invariant offices), I can confirm Better Sour makes some incredibly tasty products! So cool to see them featured in this TODAY show segment!

Interesting article about a new survey that says trade associations are shifting from their traditional advocacy roles to becoming strategic partners within their industries. Leaders are feeling more confident, with 58% optimistic about their overall situation and 66% expecting revenue improvements. This evolution includes substantial new initiatives focused on strategic partnerships, education, and awareness-building. Despite a 32% anticipated increase in flagship meeting attendance, associations still face challenges in reaching pre-COVID levels. For more insights, read the full article. #TradeAssociations #StrategicPartnerships #IndustryLeadership #AssociationManagement #PotomacCore

Breaking down the barriers between creativity and compliance in pharma social media is not only possible, it's essential. Here’s how we do it: Fair Balance: We're committed to equal representation. Every story we share is a complete one, with the risks explained just as clearly as the benefits. It’s not just about what is said, but also how it's presented—visually and verbally. Unbiased Engagement: When we ask you to share your experiences, we're not just looking for the sunny side. We welcome the full spectrum of your journeys with our products because every facet of your experience is important to us. Transparent Sponsorships: We’re upfront about our collaborations. If content is sponsored, you’ll know it because honesty is the cornerstone of our relationship with you. Comments and Community: We weigh the value of open discussions against the need for careful moderation. Enabling comments invites peer endorsement and builds credibility, but it also comes with the responsibility to monitor and respond appropriately. By sticking to these rules, we find new ways to connect and share within the dynamic world of social media, all while staying compliant. 🔗 : https://hubs.ly/Q02kTCcm0 .

Breaking down the barriers between creativity and compliance in pharma social media is not only possible, it's essential. Here’s how we do it: Fair Balance: We're committed to equal representation. Every story we share is a complete one, with the risks explained just as clearly as the benefits. It’s not just about what is said, but also how it's presented—visually and verbally. Unbiased Engagement: When we ask you to share your experiences, we're not just looking for the sunny side. We welcome the full spectrum of your journeys with our products because every facet of your experience is important to us. Transparent Sponsorships: We’re upfront about our collaborations. If content is sponsored, you’ll know it because honesty is the cornerstone of our relationship with you. Comments and Community: We weigh the value of open discussions against the need for careful moderation. Enabling comments invites peer endorsement and builds credibility, but it also comes with the responsibility to monitor and respond appropriately. By sticking to these rules, we find new ways to connect and share within the dynamic world of social media, all while staying compliant. 🔗 : https://hubs.ly/Q02kTCcm0 .

🌟 Steps to Success: Empowering Women in the Business of Life 🌟 Join us for an empowering event designed exclusively for women seeking personal and professional growth – Steps to Success. Whether you’re a seasoned professional or just beginning to explore your potential, this event is tailored to uplift and inspire you so that you can embrace the true you behind the mask. Event Details: Date: April 25, 2024 Time: 9:00 AM - 5:00 PM (UTC-04:00 EDT) Location: Springfield Manor Winery, Distillery, & Brewery https://lnkd.in/eNY97pVE Address: 11836 Auburn Road, Thurmont, Maryland What to Expect: At Steps to Success, you’ll have the chance to: Explore Strategies: Learn how to build confidence and resilience in the face of adversity. Navigate Transitions: Gain insights into navigating career transitions and seizing new opportunities. Prioritize Self-Care: Discover the importance of work-life integration and self-care practices for sustainable success. Expand Your Network: Connect with like-minded women and industry leaders to create a strong support system. Transformative Experience: Steps to Success is more than just a conference; it’s a transformative experience crafted to provide women from all walks of life with the tools, insights, and connections they need to thrive. Don’t miss this opportunity to invest in yourself and join a community of women dedicated to achieving success on their own terms. 👉 Register for Steps to Success https://lnkd.in/eWiezpaT Be part of something powerful. Let’s step forward together! 🚀🌸

When I first started in the Industry, speaking on stage was about credibility and content to deliver. Nowadays, it's all paid but these stage topics' popularity has decreased too. I guess everyone is looking for the right business model. Yet, it shouldn't be at the cost of poor content or such only purposed to sell. We used to be way more creative 😁 Which are the conferences you are going to after the summertime? #clinicaltrials #clinicalresearch #conferences

So excited to announce our latest offering!!! Full Cup Solutions Launches Visitor Audit + Assessment for Wineries The Comprehensive Program Offers Expert Analysis to Enhance Visitor Experiences and Drive Growth April 30, 2024, Paso Robles, CA—Full Cup Solutions, a full-service consulting firm specializing in business strategies for agriculture and beverage industry clients, announced today the launch of their “Visitor Audit + Assessment” program. Created by Full Cup Solutions Principal Amanda Wittstrom Higgins, the multi-phase audit and assessment evaluates all critical aspects of a winery’s hospitality and customer service, offering insights and practical solutions to enhance the customer experience, identify new opportunities, and improve operations.   Over the course of multifarious and strategic visits, anonymous reviewers—trained by Wittstrom Higgins and representing varied customer profiles, industry expertise and perspectives—evaluate the direct-to-consumer experience through a distinctive methodology that encompasses comprehensive data analysis, scoring systems and supplementary observations. Areas of focus includes digital communications, booking process, brand continuity, staff presentation, wine club acquisition and tasting experience, as well as customized areas of interest as indicated by clients. Upon thorough examination of the results, Wittstrom Higgins will personally engage with clients, delivering insightful recommendations for enhancing operational efficiency and driving long-term business growth.   “With its unique 150+ point evaluation of over a dozen critical categories, the Visitor Audit + Assessment provides a valuable perspective on the essential components that can make or break the visitor experience,” says Wittstrom Higgins. “By evaluating the entire customer experience from start to finish with the trained eyes of our experienced assessors, businesses will gain new insights on how to offer a more compelling—as well as profitable—visitor experience in this increasingly competitive market.”    Many wineries are looking for ways to attract and retain new and existing customers, differentiate themselves with engaging experiences and excellent customer service, and drive increased revenue within their establishment. The Visitor Audit + Assessment has been designed to offer the best, fastest, and most efficient way to critically analyze current operations, uncover new opportunities, and maximize impact.   For more information on the Visitor Audit + Assessment, go to https://lnkd.in/gkcVSQmT . Press inquiries can be directed to connect@fullcupsolutions.com. 

If you hire or employ Gen Zers, this webinar is for you. Learn what makes them tick, and how to recruit, manage and retain them. Here is the recording in case you missed it. WINE WOMEN winejobs.com #genz #recruiting #hiring #retention #wineindustry

I was recently interviewed by CEO Update and got to talk about all the good work we are doing at Consumer Brands Association. Having joined the association a little over a year ago, it was exciting to reflect on the incredible growth we’ve had – we recently announced nine new members including Nestlé, Kraft Heinz, Diageo and Kimberly-Clark – and the value we are delivering for the CPG industry. As I say in the piece, “some of the big, complicated things members are wrestling with are state-related: packaging, recycling and state regulatory initiatives around additives and chemicals. And then you have a whole range of federal issues. There’s really bad framing around inflation and the consumer products business. Politicians like to be pointing fingers at us and I think that’s not correct. So, part of it is being a voice for companies trying to drive facts into the discussion and tell the big story about the role of the industry in the economy.” And telling the industry’s impactful story is what I remain focused on.   Read more here:

Leaders of professional associations represent industries or disciplines where members are linked together by a common interest but often have diverse views and interests. As association CEOs grapple with the evolving landscape of societal issues, there is no one-size-fits-all approach. In their most recent blog, CFAR Principal Barry Dornfeld and Manager Daphnie Pierre, MBA, reflect on a recent conversation with a group of Association CEOs and PR and Marketing expert Laura Van Eperen of FOVNDRY and offer strategies for navigating complex social issues. Read the blog here: https://lnkd.in/eTSWhN27