Nature's Bakery’s Post

Prepackaged food is rare in our house. But when I do, I have to completely trust that the brand is making good decisions when selecting ingredients. Purely Elizabeth is one of those brands for me. No garbage. Just good stuff. Not to mention their branding is lovely and gets all good vibes from this CPG #branddesigner #healthybrands #brandsthatcare #cpgindustry #packagedesign

Good to chat with Rose Marketing Uk for Brands Untapped and to find out how #brandlicensing has helped their company thrive. Always useful to hear from #licensees and get an insight into the role #licensing plays for them & how they manage the relationship side of licensing. #design #confectionery #fmcg #designforlicensing #brandsuntapped

The power of #privatelabel continues! Valued at over $2 trillion, the Consumer Packaged Goods (CPG) sector is one of the largest in the US economy. A recent report shows that amid high inflation, CPG consumers have increasingly shifted to private brands. Private brand dollar sales increased 6% and unit sales increased 0.9%. Private label sales were higher across food and beverage (6.7%) compared to nonedible (5.1%). At Signature Sauces, private labeling is just some of what we do. Visit us at www.signaturesauces.com https://lnkd.in/e9biiYqW
. . . #privatelabel #chef #food #menudevelopment #delicious #foodindustry #foodmanufacturing #copacking #sauces #sauce #testing #seasonings #foodservice #flavor #flavortrends #foodscience #innovation

Learn how CPG brands can benefit as private label food and beverage products in the natural and organic sector continue to grow in popularity, from New Hope Network. #privatelabel #foodindustry https://hubs.ly/Q02rK33F0

Consumer perception of retail private brands is growing in a positive direction according to the 2024 Power of Private Brands report from FMI- The Food Industry Association Key consumer insights from the report include: -Openness to trying new products. -Top categories in which consumers will purchase private brands this next year: paper products, refrigerated dairy, frozen, breads, milk and dairy substitutes, salty snacks, baking, condiments and canned and packaged foods. -55% of respondents said they have bought more of private brands in the past year, compared to 28% who said they purchased more national brands. -Shoppers responding described private brands as "good," "great," "quality," "value." -Increase in brand loyalty to stores noted in over half of shopper respondents Consumer Science helps retail customers bring quality to private brand items that drive programs and set them apart for a unique competitive advantage. https://lnkd.in/gxHEekiN

Spicing Up the Snack Game Establishing Flamin' Hot as its own brand within PepsiCo's portfolio likely serves several marketing objectives. By unifying various Flamin' Hot products under a single brand, PepsiCo can capitalize on the popularity of the flavor profile, making it easier for consumers to recognize and seek out these products. This unified branding helps create a stronger market presence and can increase consumer loyalty across different products. Having Flamin' Hot as a distinct brand allows PepsiCo to target specific market segments that are fans of spicy snacks. This segmentation can lead to more focused marketing strategies and product development tailored to the preferences of these consumers. READ ARTICLE: https://lnkd.in/gcxP9igs #PepsiCo #FlaminHot #SpicySnackRevolution #BrandEvolution #SnackInnovation #HotFlavorTrend

There’s often great opportunities to go where others aren’t When everyone’s selling it may not be a bad time to buy In the same light, I believe there’s some opportunity in the CPG world right now I feel like every single product coming out now has a “better-for-you” spin on it Including one of my own brands Wake Up Water But what I’ve found is that taste is still the #1 deciding factor for customers And the name brands (even if growth or sales have slowed) continue to dominate I believe there’s opportunity to come out with the best possible tasting product without health in mind Not only would you probably have a better tasting product But you’d be going a different direction than every one of your competitors Giving you a clear point of differentiation #cpg #cpgbrands #cpgindustry #foodandbev

𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗖𝗿𝗮𝘃𝗲 𝗠𝗮𝘀𝗵𝘂𝗽𝘀! 🗞 - - Food brand mashups are cool, when they make sense. The key to me is that each is a recognized brand and the combo makes sense to the average palate. 😋 𝘾𝙝𝙞𝙘𝙠𝙚𝙣 & 𝙈𝙞𝙡𝙠 𝙞𝙨 𝙖 𝙩𝙮𝙥𝙚 𝙤𝙛 𝙈𝙖𝙨𝙝𝙪𝙥 𝙩𝙤𝙤: 𝙝𝙩𝙩𝙥𝙨://𝙙𝙧𝙞𝙣𝙠𝙘𝙝𝙞𝙡𝙠.𝙘𝙤𝙢 😂 #FoodIndustry #ConsumerGoods #CPGMarketing #FoodAndBeverage #BrandStrategy #MarketingTactics #SupplyChainManagement #CPGInnovation #CPGfounder #CPGBeverages #BeverageIndustry #ConsumerGoods #RefreshingDrinks #BeverageTrends #DrinkInnovation #BeverageMarketing #CPG

Spicing Up the Snack Game Establishing Flamin' Hot as its own brand within PepsiCo's portfolio likely serves several marketing objectives. By unifying various Flamin' Hot products under a single brand, PepsiCo can capitalize on the popularity of the flavor profile, making it easier for consumers to recognize and seek out these products. This unified branding helps create a stronger market presence and can increase consumer loyalty across different products. Having Flamin' Hot as a distinct brand allows PepsiCo to target specific market segments that are fans of spicy snacks. This segmentation can lead to more focused marketing strategies and product development tailored to the preferences of these consumers. READ ARTICLE: https://lnkd.in/eY3GjWPZ #PepsiCo #FlaminHot #SpicySnackRevolution #BrandEvolution #SnackInnovation #HotFlavorTrend

Walmart is making a play for millennials who want oat milk, gluten-free products and hot honey with the launch of its largest store brand in 20 years. Retailers are doubling down on budget-friendly store brands to drive sales. More Americans have been turning to store brands to save money as they continue to deal with sticker shock over high prices. Walmart, the nation's largest retailer, announced its new "bettergoods" brand Tuesday with a focus on affordability and food trends. The first products in the line are starting to roll out to stores nationwide. The brand will have 300-plus products in its first year in categories including frozen, dairy, snacks, beverages, pasta, soups, coffee and chocolate. Axios found more than 20 bettergoods-branded items listed on Walmart's app and website with 14 pints of ice cream at $3.44 each, including seven plant-based oat milk ice cream flavors. Prices range from under $2 to around $15 with more than 70% of products under $5, said Denise Wright, Walmart U.S. vice president of private brands food. Wright said products fall in three categories: trend-forward items, plant-based and "made without" which products made without artificial flavors, colors or added sugars. Scott Morris, Walmart senior vice president of private brands, food and consumables, said the company's store brands have seen strong growth over the last few years between the pandemic and inflation. "As an industry we're seeing younger customers be more brand agnostic, prioritizing quality and value and driving increased interest in private brands," Morris said. Private-label brand sales in the U.S. increased 6% year over year to $217 billion in 2023, according to a March report from Circana.