Nectar AI’s Post

Had a wonderful time speaking at the Fab Co-Creation Studio Ventures annual meeting last week in LA all things AI, TikTok Shops, social commerce & community-driven marketing for Brands. 🚀 Shout out to Odile Roujol for hosting and Shamin Walsh of BAM Ventures for moderating! 𝗧𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗮𝗻𝗱 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝘀 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝘀𝗼𝗰𝗶𝗮𝗹, 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 🔍 67% of Gen Z consumers aged 17-24 start their product searches on social. It's critical for Brands not only to have a presence but also to ensure it reflects an engaged, authentic community. Signals like who's talking, what they're saying, and how you're responding publicly across various platforms are crucial. ⏰ Social platforms are also where Gen Z spends an average of 3-4 hours daily! (Statista) – the vast majority (and growing) of this time being in DMs, not on feeds or other surfaces where ads traditionally live. If you don't have a game plan to stay on top of and engage with your fans creatively 1:1 on social channels, you're missing out. 🛍️ Meta is the biggest social commerce player in terms of buyers, but TikTok has more users who are buyers. At least 40% of TikTokers are projected to make a purchase on the platform this year. The next challenge for brands is to turn these buyers into loyal, repeat customers. TikTok subsidizing helps pump up the platform but also leads to volatility in sales, even in categories like Beauty. 🌱 Amanda Schutzbank of Willow Growth Partners shared that the brands they've observed growing the most quickly have tapped into building communities, often leveraging social platforms to supercharge their growth. More on this in my future posts! If you're interested in tapping into an AI first platform to grow your social community engagement and connect it to sales impact (something that has traditionally been seen as upper funnel), let's chat 💬.