Neighbourlytics’ Post

View organization page for Neighbourlytics, graphic

4,499 followers

Wondering who is missing from traditional urban analytics? At the Australian Placemaking Summit, Jessica Christiansen-Franks, CEO of Neighbourlytics, shared insights on: Inclusive and Equitable Placemaking. On the panel with Dr. Simona Castricum, D4T - Design for Trans and Gender Diverse, Jessica discussed the role of urban design in creating spaces that are safe, welcoming, inclusive and accessible. With a background in landscape architecture, urban design, then placemaking, and now tech (aka digital place measurement), Jessica emphasised that understanding and designing for the diverse needs of all community members is not just a goal but a necessity. Key community segments often overlooked in placemaking include: 🎯 Visitors: such as neighbouring residents, workers, and frequent visitors to local facilities play a crucial role in the local economy but are often underrepresented in feedback mechanisms. 🎯 Residents who leave for work: Changes in work patterns have shifted how people interact with their local areas, but there is still a significant outflow during work hours, leading to lost local engagement and economic opportunities. 🎯 Renters: Often disengaged from local government activities, many renters are unaware of how to participate in community events or decisions. 🎯 Young people: Despite being opinionated, young people seldom participate in civic decisions, possibly due to lack of awareness, invitation, or perceived relevance. At Neighbourlytics, we leverage advanced analytics to reveal how different population segments utilise and experience urban spaces, providing essential data that helps city-makers create more engaging and inclusive environments. Our tools are designed to capture the subtleties of urban life, offering a comprehensive view that guides more effective and empathetic urban planning. Learn more about how Neighbourlytics works and sign up for a free account to try it out for yourself today: https://bit.ly/3VeNkqu

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics