Embracing All Curves with Open Arms and Expertise 👖
As I reflect on my journey, a deep passion for denim and an unwavering belief in celebrating diversity have always stood at the heart of what I do. Today, I’m taking a step back to share my insights, with the first stop being the world of ‘plus sizes’ – or as I prefer to see it: the realm of beautiful curves.
As tailor’s my hands have felt the fabric drape across countless unique body types. And far too often, I’ve witnessed the silent tears of women who have been told, indirectly or otherwise, that they “don’t fit in”. This emotional aspect is something no one should ever experience. In fashion, we’ve held onto standardized sizes, which, while rooted in history, no longer serve the diverse shapes we see today. Let’s remember, uniformity is not synonymous with beauty. Diversity is.
Interestingly, this untouched market isn’t just a niche – in Belgium alone, over 40% of individuals wear sizes larger than 40. These are potential customers, passionate about finding their perfect fit, who would be eternally loyal to a brand that understands and caters to their unique shape. They don’t just grow “bigger” in linear dimensions – their curves and proportions change and evolve.
At my tailoring company, we’re privileged to sculpt suits and also offer denim around every nuance of the human form. But custom tailoring at this precision comes at a price, not always affordable to all. If we truly aim to be inclusive in the fashion world, there’s a pressing need to rethink our approach to denim manufacturing, particularly in the realm of “plus sizes”.
As we embark on this journey of sharing, I invite you to reconsider the term ‘plus size’. Let’s see it for what it truly is: a celebration of diverse, beautiful curves. Let’s create for this vast, untapped market, because they aren’t just potential customers; they are individuals yearning for representation and respect in the world of fashion.
Join Yannis De Cleene ,the team at SCIMM and my tailors and me as we dive into the nerdy intricacies of fit, design, and an honest embrace of every body type. It’s high time the denim industry recognized this golden opportunity.
And for those willing to walk this path, know that we are here, ready to guide and collaborate.
reTailor Fashion Consulting
#DenimDiversity #FashionForAll #TailoringTruths #EmbraceEveryCurve
Stepping into the plus-size market is uncharted territory for many brands.
The journey from misfit to perfect fit is filled with untapped sales potential. Dive into our latest post to discover how reTailor navigates the sizing maze, unlocking a treasure trove of satisfied customers and soaring sales. Your roadmap to mastering the plus-size market is just a swipe away!
#PerfectFit #PlusSizeSizing #reTailor #FashionTech #UnlockSales