NewsWhip’s Post

Marketers today need to improve campaign performance quickly, optimize frequently, and be confident they have the right analysis to drive the right decisions. Too often, though, we hear from marketers they aren’t getting analysis that is actionable or that can even answer their critical business questions. My amazing colleagues, Rachel Cunningham, Kit Burkus, and Sarah Brown, are ready to spill the tea on measurement, sharing the green (and red) flags to look for and helping marketers get the most out of every marketing dollar. Register today: https://lnkd.in/eX8wfXpt

Check out my article on medium.

🔥 Join us and discover how Grivy | Commerce-Led Personalization data Signals integration with TikTok will help your brands get more out of your marketing investments. Brands now can unlock full-funnel marketing from awareness to offline purchase. No more guessing, no more data loss, but instead inflight optimization opportunities powered by realtime data so the same ad dollars 💸 will work a lot harder for your brand. Unlock your Commerce-led Personalization at scale today! 👑

First edition of ISN News is now out! https://lnkd.in/gKX-MjiA Read about: Why data visualisation matters The Hero's journey (why you should tell students to get lost) Challenges of research in low/middle income countries What the ISN logo all about? Impact of ISN grants and more... Interested in helping edit the next issue? Read it and find out how...

How we tracking for tomorrow?

The marketing funnel is a longstanding model of how customers pass from awareness to purchase, but within it lies an uncomfortable truth – no one knows what’s happening in the middle. Data and Insights Director John Clarvis MIPA talks about TKF’s new search-driven measurement solution Orbits, which breaks down the mid-funnel into five stages. By analysing consumer search patterns, Orbits provides deep, multidimensional insights into the complex, non-linear journey through the mid-funnel stage. Read on via Performance Marketing World to unpack why it’s so difficult to understand what truly lies within the messy middle of the marketing funnel. 🚀 https://lnkd.in/ecZd7-Yu #Mid-funnelMeasurement #Data #Measurement

Dive into the future of observability! Learn from top solution providers and industry leaders shaping modern monitoring and analytics. Watch Casey Rosenthal talk. https://lnkd.in/dAeYa7nw

sssssshhhhhhhhhhh! Don't tell anyone! If you don't tell anyone about the super insightful stuff in this webinar, then you can claim all the credit in your next meeting... Find out the secret to great media planning in this joint Herdify and Starcount webinar recording hosted by Ian Gibbs, Director of Insight at the DMA (Data & Marketing Association) UK and JICMAIL. It features insights from Tom Ridges 🐄, CEO of Herdify, and Rowena Humby, CEO of Starcount. The recording is based on a whitepaper, which we are releasing early next week, so keep your eyes peeled for updates. "The secret to understanding secrets is to realise that there are secret secrets and unsecret secrets. In a secret secret, not only is it secret what the secret is, but it is a secret that there is a secret. In an unsecret secret, the secret of the secret is secret but it is no secret that there is a secret." In other words, we hope you like this unsecret secret... https://lnkd.in/ebKakaAp

The analytics are in: our most engaging image spoke to dealing with frustration. Breath deep first and remember that compromise and tolerance are the key to success

🚀 Exciting News for Data Enthusiasts and Professionals! 🚀 Are you ready to transform your data experience with a no-code/low-code tool that brings complex graph data to life? Introducing our comprehensive course on TigerGraph Insights – the ultimate solution for graph visualization and analytics built on the robust TigerGraph native parallel graph database. 🌟 What You’ll Learn: - Effortlessly visualize complex graph data without writing a single line of code. - Utilize low-code functionalities to customize and enhance your data insights. - Leverage the power of TigerGraph’s native parallel graph database for high-performance analytics. - Apply practical use cases to see immediate value in your projects. 👉 Enroll Now #DataScience #GraphAnalytics #TigerGraphInsights #NoCode #LowCode #DataVisualization #DataAnalytics #ProfessionalDevelopment #GraphDatabase #DataDriven