Nexxen’s Post

How can CTV capitalise on the commerce media opportunity? Soumya Sriraman, Nathalie Curtis Lethbridge, and Andrew King discussed CTV strategies at the VideoWeek Villa, looking at why publishers should be looking beyond QR codes, and the challenges posed by CTV inventory splits.

CTV Weekly Insights: the #CTV operating system war is raging. Xumo's Streambox is the newest entrant in a joint venture between Comcast and Charter Communications. Owning the underlying platform provides key advertising opportunities and revenue streams--with even more going forward. The OS is one of the key pieces of Walmart's VIZIO acquisition. Revenue, data, direct-consumer-relationships. That value means there are more acquisitions to come. https://lnkd.in/guMPmtKw?

This is a big deal. It demonstrates that large brands like LG (along with 160 other brands over the past year!) can scale CTV investment based on a cost-per-outcome model. tvScientific delivers superior performance on CTV based on patented technology, radical transparency and the best partner team in the business. The future of TV is performance. And the future is here.

this to me is one the hottest topics and biggest disruption on the horizon. It's only when you look at the entire picture can you truly understand the magnitude and why I love that Omdia is the only organisation in the world with this level of insight.

Retail media advertising is projected to become a $300bn opportunity by 2029. How can TV manufacturers tap into this trend? Our experts explore the convergence of connected TV (CTV), retail media, and commerce. Discover strategies to diversify revenue streams and maximize first-party data monetization in our latest e-book: https://lnkd.in/evZib9jG #RetailMedia #CTV #Commerce #DataMonetization #Advertising #DigitalTransformation #TVManufacturers Matthew Bailey , Patrick Horner, MBA , Maria Rua Aguete, Paul Gray , Max Signorelli, David Tett

Stay in the loop with our Friday-5, bringing you the latest buzz from the realm of retail media! From Pacvue becoming an official Amazon DSP Reseller, T-Mobile Adverting Solutions launching its own retail media network, to Univision expanding to Shoppable TV, we have it all covered. 👉 Swipe right to ensure you’re in the know and ahead of the game. Have you seen any other major headlines we might’ve missed? 🤔 Share your thoughts on the most impactful news story of the week in the comments below! #Pacvue #CommerceAcceleration #Friday5 #RetailMediaNews

The Trade Desk reported results ahead of analysts' expectations in Q2 CY2024, with revenue up 25.9% year on year to $584.6 million. More companies like the Fox Corporation, Roku, and SiriusXM have adopted UnifiedID2, and Netflix will continue to expand its ad-buying capabilities to include Trade Desk as one of its main programmatic partners for advertisers. Our CEO, Jeff Green, said it best during our earnings call that TTD is privileged to work with leading global marketers and agencies to help them make the most of every advertising dollar. TTD will continue to enable advertisers to use data to automate and deliver on their key KPIs. 🚀 🙏 #programmatic #CTV #innovation #sales #data https://lnkd.in/eZAh83xZ

This is a huge move from Walmart to strengthen thier Retail Media ad sales business. Some insight from Travis Lusk - Vizio has 15% market share with virtually all households logged in over the internet providing huge volumes of TV consumption data. It will be very interesting to observe how Walmart integrate this data into Walmart Connect. https://lnkd.in/eg6cAc5a #retailmedia #retailmedianetworks #adsales Bouke de Vries

Walmart's is acquiring VIZIO to accelerate its advertising business. The deal gives WMT a 📺 TV operating system (more add space and content opportunity). 💵 For context, Amazon's advertising business is ~$50B (behind Google/Alphabet Inc. & Facebook/Meta), Walmart's is $3.4B. 🌟 WMT is looking to expand profit beyond selling goods. The deal highlights how important consumer data and ad space have become for retailers. Walmart' CRO Seth Dallaire: "the deal is a response to both the changing nature of Walmart’s revenue model and the television business... Streaming and internet-connected TVs have made the TV business about software, not hardware." #futureofretail #reatail #avertising #media #brands #technology #innovation https://lnkd.in/gEexnzpP

proof of the power of the platform - alliteration at it's finest