CTV Weekly Insights: the #CTV operating system war is raging. Xumo's Streambox is the newest entrant in a joint venture between Comcast and Charter Communications. Owning the underlying platform provides key advertising opportunities and revenue streams--with even more going forward. The OS is one of the key pieces of Walmart's VIZIO acquisition. Revenue, data, direct-consumer-relationships. That value means there are more acquisitions to come. https://lnkd.in/guMPmtKw?
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New Provider Partnership Announcement | DSI has signed an agreement, becoming part of the Sandler Partners community. Partners can now offer their customers DIRECTV for Business via DSI, providing dedicated satellite TV services, making more customers serviceable without taking important internet bandwidth from main business operations. Available in all 50 states, they provide quotes within 24 hours and can activate customers quickly with no minimum requirement for new sales. “DSI allows you to offer DIRECTV for Business to your customers, bringing the entertainment, music, and sports programming Satellite TV they are looking for,” states Caleb Tucker, Senior Vice President, “even NFL Sunday Ticket, the premium out-of-market sports package which isn’t available on residential DIRECTV. Your customers can have DIRECTV state-of-the-art equipment installed and supported for their restaurants, hospitals, banks, stores, and more. This is a unique new avenue of revenue for Partners and a great way to start or expand the relationship you have with your clients.” #satellitetv #digitaltelevision Jeffery A Cochran, Anna Steggell
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Originator of Streaming TV, TMT Futurist, CEO@FreeCastTV, @SelectTV, @StreamingTVKit @RabbitTV fmr MegaChannels.TV (circa 1998), 30yr Tech Entrepreneur.
Top Story: Will DirecTV and Dish Finally Merge? 'It's Hard To Imagine That Regulators Would Block This Deal,' Analyst Says - NextTV / Plus... I've heard theirs a App coming out there whereby aggregating all these content providers; with free local broadcasts (50+) and streaming channels (500+), free movies/tv shows on demand (500k+) not to mention bundling all subscriptions into one place, for all devices...where you can pay, pause, and restart these, while operating, searching, and favoriting from all platforms into one. Got to imagine full integratons are next (like iTunes before, then Spotify today), kinda better than Roku, whereas their could be No More App Diving. Giving the consumers full control. Wow, that would be cool when that happens. 5 days and counting. #NextGenStreamin #FreeCast #NoMoreAppDiving https://lnkd.in/eZrQ9idz
Will DirecTV and Dish Finally Merge? 'It's Hard to Imagine That Regulators Would Block This Deal,' Analyst Says
nexttv.com
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📺 Pay TV operators often struggle to choose the right approach for building their next-gen entertainment product: white-label solutions are quick to launch, they limit flexibility and control to differentiate, while custom development offers maximum freedom, it's expensive and hard to scale without a roadmap to leverage. 🚀 3Ready offers a better solution, enabling operators to quickly launch their unique, scalable entertainment experience without losing control and co-innovation of meanwhile 20+ operators and 12+ partners in the ecosystem. Jim Casteele, Chief Consumer Market Officer at Proximus says: "The flexibility and scalability of 3Ready will enable us to prepare for and adapt to current and future customer needs." 👉 Transform your Pay-TV platform. Book a demo today to discover the possibilities of 3Ready: https://lnkd.in/dCwWnME9
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Didomi Quarterly Product Update: Summer 2024 📣 This edition of our quarterly product update series covers recent events, new developments since our last update, and our upcoming plans. What have been the biggest updates? 🔹 Connected TV (CTV) updates from Google and Didomi 🔹 Industry trends and hot topics from the past quarter 🔹 Get a sneak peek at our upcoming product releases and enhancements Note: It is critical to note that the next important deadline comes in July 2025, when Google's consent requirement will be in effect for all CTV inventory. To learn more, visit the article (link in the comments👇) #Product #Summer #DataPrivacy #CTV
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Have you been quoted $5-12 CPMs for OTT & CTV distribution… Only to find out your real CPM’s come out to $25-28 after adding in your -> Data segment fees -> Brand safety fees -> Supply side fees -> Seat fees Oooh, and don’t forget about those sneaky, built-in agency margins (usually around a 20% tax on your CPMs)… Over the past year we’ve been developing a deep strategic partnership with MNTN and the CPM’s we’re seeing are around $12-15 all in. Inclusive of the tech stack. And we never build in a margin buffer. If you’re thinking about CTV and want to know how you can have more transparency into the CPMs you’re paying, let’s talk. #connectedtv
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We published a #RetailTech report today on connected TVs, taking a look at this dynamic category. Key takeaways: * The majority of TVs are connected—88% of US households owned at least one Internet-connected TV in 2023 (Leichtman Research Group) * Walmart would gain a direct data and content pipeline to consumers with its proposed $2.3B acquisition of Vizio. In addition to TVs, Vizio offers apps, content including stoppable content, and is a good fit with Walmart's customer base. * TV Shopping uses legacy QR codes today, but stay tuned to see what's possible once apps, retailers and content are more seamlessly integrated in the future. To read our report: https://lnkd.in/eVGSmc49 #ctv #connectedtvs #shoppablecontent #streaming
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Another new forecast is live! #CTV #adspend is set to grow even faster than we projected in March 2023 as the gap in market size b/t traditional & digital TV continues to shrink. All growth will come from #digital. 𝗕𝗶𝗴 𝗴𝗿𝗼𝘄𝘁𝗵 𝗳𝗼𝗿 𝗖𝗧𝗩 𝗮𝗵𝗲𝗮𝗱 The new Insider Intelligence report by Paul Verna went live yesterday; the official title is𝙏𝙑 𝙖𝙣𝙙 𝘾𝙤𝙣𝙣𝙚𝙘𝙩𝙚𝙙 𝙏𝙑 𝘼𝙙 𝙎𝙥𝙚𝙣𝙙𝙞𝙣𝙜 𝙁𝙤𝙧𝙚𝙘𝙖𝙨𝙩𝙨 𝙃2 2023: 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙂𝙧𝙤𝙬𝙩𝙝 𝙈𝙖𝙠𝙚𝙨 𝙐𝙥 𝙛𝙤𝙧 𝙀𝙧𝙤𝙨𝙞𝙤𝙣 𝙤𝙣 𝙩𝙝𝙚 𝙏𝙧𝙖𝙙𝙞𝙩𝙞𝙤𝙣𝙖𝙡 𝙎𝙞𝙙𝙚. It shows that the combined spending on TV and CTV will grow by over $12B between 2023 and 2027, but that reflects an increase of $17.8B from CTV and a decline of $5.6B from linear TV. Amazon will be a major driver of CTV ad spending as it gets ready to add an ad-supported tier to Prime Video in 2024. 𝗧𝗵𝗲 𝗼𝗻𝗴𝗼𝗶𝗻𝗴 𝗱𝗲𝗰𝗹𝗶𝗻𝗲 𝗼𝗳 𝗹𝗶𝗻𝗲𝗮𝗿 𝗧𝗩 𝗶𝘀 𝘂𝗻𝗽𝗮𝗿𝗮𝗹𝗹𝗲𝗹𝗲𝗱 The report also notes the unprecedented nature of the ongoing decline in traditional TV ad spending. Paul writes: "𝘌𝘷𝘦𝘯 𝘸𝘪𝘵𝘩 𝘢 𝘧𝘳𝘢𝘤𝘵𝘪𝘰𝘯𝘢𝘭 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘯𝘦𝘹𝘵 𝘺𝘦𝘢𝘳 𝘥𝘳𝘪𝘷𝘦𝘯 𝘣𝘺 𝘱𝘰𝘭𝘪𝘵𝘪𝘤𝘢𝘭 𝘢𝘯𝘥 𝘖𝘭𝘺𝘮𝘱𝘪𝘤𝘴 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨, 𝘵𝘩𝘦 𝘱𝘦𝘳𝘪𝘰𝘥 𝘧𝘳𝘰𝘮 2025 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 2027 𝘸𝘪𝘭𝘭 𝘮𝘢𝘳𝘬 𝘵𝘩𝘳𝘦𝘦 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘤𝘰𝘯𝘴𝘦𝘤𝘶𝘵𝘪𝘷𝘦 𝘠𝘰𝘠 𝘥𝘦𝘤𝘳𝘦𝘢𝘴𝘦𝘴. 𝘛𝘩𝘪𝘴 𝘩𝘢𝘴𝘯’𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘦𝘥 𝘴𝘪𝘯𝘤𝘦 𝘸𝘦 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨 𝘛𝘝 𝘢𝘥 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘪𝘯 2008." Clients can access the full report and forecast via the link in the comments. #OTT #FAST #streamingtv
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Losing a consumer comes at a cost. These costs are amplified in the OTT space. After all, acquisition is costly. Read our blog for a perspective on what it means when you lose a subscriber. Discover what you can do about it: https://bit.ly/3TuRHOZ
How to attract and retain loyal OTT subscribers
blog.cleeng.com
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The Trade Desk reported results ahead of analysts' expectations in Q2 CY2024, with revenue up 25.9% year on year to $584.6 million. More companies like the Fox Corporation, Roku, and SiriusXM have adopted UnifiedID2, and Netflix will continue to expand its ad-buying capabilities to include Trade Desk as one of its main programmatic partners for advertisers. Our CEO, Jeff Green, said it best during our earnings call that TTD is privileged to work with leading global marketers and agencies to help them make the most of every advertising dollar. TTD will continue to enable advertisers to use data to automate and deliver on their key KPIs. 🚀 🙏 #programmatic #CTV #innovation #sales #data https://lnkd.in/eZAh83xZ
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#AVOD & #FAST have become the cornerstones of streaming TV as Ad-funded revenue generation increases. Ad-Tech, is only a means to the end. At Norigin Media, we do not profess between client-side (#CSAI) or server-side (#SSAI) integrations, as there is a situation for either of them to be implemented, while making sure of Ad playback & its reporting. We integrate multiple ad-servers or directly into the standards like #VAST, giving our customers the opportunity to use 1 or more such ad-servers, players & standards that they choose. Flexibility & Modular architectures are key! Samsung Electronics LG Electronics Roku #CTV #Adtech #petflix 🦦
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