Nicholas and Company Inc. Foodservice’s Post

Founders Brewing Co. Aims to Overcome Beer Saturation Using Consumer Data. In the face of a crowded beer market, Founders Brewing Co. is using consumer data to overcome saturation and stay ahead of evolving tastes. By analyzing sales data, the Michigan-based brewery is creating unique and one-of-a-kind brews, including fruity and hoppy varieties. As the craft beer industry continues to grow with over 9,500 breweries in the US alone, it's crucial for brewers to adapt and cater to their existing consumers while remaining relevant. Founders Brewing Co. is taking a consumer-led approach, focusing on targeting their formulations towards their loyal fans. With its flagship All Day IPA series, Founders has tapped into consumers' desire for maximum hops and diverse flavors. From hazy fruity flavors to floral and grapefruit notes, they've captured the attention of beer enthusiasts looking for something different. We have to be more focused on the type of consumers that we want to reach, whether that's demographics, regional taste profiles, or psychographics," says Sandy Anaokar, the Chief Marketing Officer of Mahou USA, Founders' parent company. Cheers to Founders Brewing Co. for embracing consumer data and continuing to innovate in the ever-changing beer landscape! Read the full article here: https://bit.ly/40li0IT #FlavorWiki #CraftBeer #ConsumerData #BreweryInnovation

Ever wrapped beer up beautifully to tackle problems? 🎁🍻 Maybe you should. At BrauBeviale 2023, Peter Reimann, founder of Kalea, shared how he does exactly that in beer export. The company’s flagship product: The Kalea Advent calendar. His pragmatic approach involves smart can filling, intuitive BeerTasting apps, and creative storytelling to help lesser-known German and Austrian breweries gain international recognition. From rebranding beer gift boxes to providing brewery information via QR codes, Kalea empowers brewers to connect globally with an emphasis on quality and accessibility. 👉 Want to know the whole story? Read it here: https://lnkd.in/eY33VrDd -- If you are interested in the production and marketing of beverages, you really should follow us on LinkedIn and Facebook 😉🍻 📆 SAVE THE DATE #BrauBeviale 26. – 28. November 2024 in Nuernberg https://lnkd.in/edMePvFN #bier #export #brewery #drink #beer #can #bottle #packaging #beverageindustry

You asked, we listened! Our most popular question (besides "is this really plant-based?!") is finally getting answered. You can now get NOVAMEAT for your home kitchen in the UK through Mighty Plants! AND we’re giving you all a 10% discount of NOVAMEAT products using the code NOVA10. We are making available for everyone the same packaging that we send to restaurants, but don’t worry, we’ll work on consumer packaging in the future! We just couldn’t resist getting this out there earlier for you to get your hands on it. So now you know. Head over to Mighty Plants and, if you haven’t yet, give it a try and fuel your culinary creations at home! ➡️ https://lnkd.in/dN9hJmvD Note: The discount code is only valid once and until June 28th. It only applies to NOVAMEAT products in your cart. #plantbased #plantbasedmeat #plantbasedfood #meatalternatives #alternativeprotein

Really cool experience this week. Our friends have a farm in Homestead, and we’ve been helping them find an outlet for their #canistel fruit (also called yellow sapote or eggfruit). I posted about the fruit a while back. We found a small vegan restaurant Aguacate that was excited to use the canistel in their smoothies, but since we only visit the farm every other weekend, a lot of the fruit falls on the ground and is not sellable. Eddie Leon runs MIA Bruhaus in Doral, and when we told him about the fruit, he was curious if he could make a berliner weisse beer out of the fruit. The cool part was that he could take some of the ripe fruit from the ground, which would end up rotting. The first batch was just tapped, and it turned out pretty good. More experiments to perform, as some of the flavor was lost in the final stages of brewing, but a great start! What I thought was even cooler was everyone in the value stream got to meet each other. Farm owners (Brian and Federico), fruit pickers (owners, family members, and Vera and I), transporters from farm to brewery (us), the brewmaster (Eddie) and the customers (patrons). Lots of great conversation and networking about a wide variety of topics. This won’t be the last time I’m sure. We enjoyed tasting the canistel beer, along with their other offerings (I really like their porter, and their old fashioned bourbon and guava beer was a hit). The food is really good as well, they made us some #vegan mushroom tacos with beyond burger. If you’re in the Miami area, stop by MIA Bruhaus and ask for the “Pouteria Y Pina” (Canistel and Pineapple) beer! How can you bring your #valuestream together to network, learn from each other and create opportunities to do things more efficiently and add more value to your end customers? Do your internal departments talk to each other in a relaxed setting? How often are you talking to your suppliers about strategy and improvement? Something to consider for 2024…

🍔🍺 Fake Meat, Fake Beer, Real Opinions!🌱🍻 At QuestDIY, we’re always on the lookout for the latest trends and insights to help our community stay ahead of the curve. Stagwell Marketing Cloud's recent analysis on plant-based alternatives and non-alcoholic beverages is packed with valuable information on consumer preferences and industry shifts. Discover how these emerging markets are evolving and what it means for marketers and innovators. Whether you're exploring new product lines or looking to understand the changing landscape, this article is a must-read. #QuestDIY #MarketTrends #ConsumerInsights #PlantBased #NonAlcoholic #Innovation

Today the incredible team are mid way through serving roast dinner, for over 1600 people across 3 kitchens at @glastofest! It's a smasher of a roast dinner, the full works, cauliflower fondue cheese, braised red cabbage, roasties, Yorkshire pud, 3 meats, or vegan nut roast,and better than any Gastro pub I have ever eaten at. - 3 options, desert table, and all locally sourced from the UK. - Each meal has been assessed for its carbon impact, water usage, landmass usage, and impact on communities. - We measure every metric available to give an overall environmental impact for the production/event. This is all done through Klimato - they are exceptional at what they do. This isn’t greenwashing. Sustainability is a core value and has been since we established our company over 10 years ago. It’s not a buzz word/ marketing strategy to get us more work. This is purely about how we can make our industry better! We are all in it together. Follow us at https://lnkd.in/e4uw-CzE Teamwork really does make the dream work! #thegreenplateproject #eventcatering #locationcatering #filmsetcatering #sustainablecatering #crewcatering #foodie

Join the delicious conversation this #BritishSandwichWeek! Tell us your favourite sandwich fillings in the comments below, we love a cheddar ploughman's for its sharp cheddar and tangy pickle. What's your favourite? Find out more, link in bio. #SimplyLunch #Foodtogo #BritishSandwichWeek

The bird is out of the nest. 🦜🍻 I'm enormously proud to introduce Earlybird - Australia's next #lowalcohol drinks company. A seed of an idea planted 5 years ago that has endured endless hours of scrutiny and feeding alongside Alexander and Michael to finally see it fly. At Earlybird, we've created a naturally fermented ultra-low #beer to rival our favourite full-strength craft beers. Our flagship Bushy-Tailed #XPA has a hoppy, tropical fruit-forward taste with a dry finish. We've embraced low-attenuating yeast, which preserves complex carbs and flavours without having to remove alcohol, setting us apart from other options in the category. I've had 2 kids since I had this idea, so the result is a beer I would drink any night of the week, and never wake up (at god knows when) wishing I'd had one or two less. So, if you’re tired of flavourless low-alc options, or like me want more of your mornings back to #catchtheworm, try our XPA and flip hangovers the bird. Grab a slab at drinkearlybird.com.au and follow us on Insta @drinkearlybird. 💌 If you have any contacts who'd be interested in stocking us or you’re interested in getting us in your fridge (at home or the office), hit me up (we’ve got folk in Melbourne, Sydney and Perth) or simply order through the site. Agency bars - this is your new go-to. #TakeBackTomorrow

Unlock consumer insights with iWort. We help craft breweries to sell craft beer by understanding exactly what your customers want. Data-driven strategies, tailored for success. Let’s connect: ankur@iwort.in #beer #dataanalytics #Brewerydata #iWort #ConsumerInsights #craftbeer