Low-ticket offers? Nah, skip that noise!
Start high and charge what you're worth by highlighting your amazing value and building trust.
Here’s which one you should start with and why.
First of all, your pricing needs to be based on the value you can deliver. Period.
If the ROI you’re providing for your client is of high-value, your pricing needs to reflect the value you deliver.
Chanel didn’t start out with cheap products to generate interest.
They priced their products at the value that was:
1 - Clearly articulated, and
2 - Consistently delivered.
If you’re solving a complex problem for a sophisticated audience, the demand should already exist.
As an expert in your field, starting with a high-ticket offer is the best decision.
Promising life-changing results for dollar store prices does not increase conversions.
Why?
Qualified prospects won’t believe or trust you, and you'll tarnish your overall credibility.
Never downplay your price point to get clients.
Selling your program at a high-ticket price is more about confidence than anything else.
Learning how to effectively articulate your value will help you build more confidence to sell your program at a premium.
Let me know if this resonates. 🫂
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Associate Teaching Professor - Syracuse University Sport Management SPECIALIZING in Name, Image and Likeness, Sports Sales/Sponsorship and Sports Marketing
8moThat Syracuse pennant is 🔥🍊