🏟Nick Lawson’s Post

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CEO at SQWAD.

A lot of times our sponsors focus only on new customers with their offers. If we do this though, we not only leave out their valued current customers but also will inevitably saturate our market. This will lead to your offer campaign slowing down in redemptions. On this Tip of the Week, I dive into how you can offer both to help drive more new sign-ups while offering incentives for current customers to keep redeeming.

Dave Meluni

Associate Teaching Professor - Syracuse University Sport Management SPECIALIZING in Name, Image and Likeness, Sports Sales/Sponsorship and Sports Marketing

8mo

That Syracuse pennant is 🔥🍊

Adam Winslow

Executive Vice President / Chief Marketing Officer | Hertz Arena & Florida Everblades Hockey Club

8mo

Great tip! Thanks Nick!

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