Nicole Hutchins’ Post

Live sports aren’t just content—they’re a magnet for audiences, driving retention for streaming platforms. Want to know how this changes the game? Check out our Live Sports Streaming report or DM me to learn more #livesports #streamingwars #sportsmarketing

In November, streaming content made up 41.6% of total TV consumption, according to Nielsen – an all-time high. There’s a reason Comcast is spinning off its cable networks, Warner Bros. Discovery is splitting its company into linear TV vs. streaming, and ESPN is launching a flagship subscription streaming service next year. The eyeballs are fleeing cable TV. For a while, sports was the glue holding it together. Now, even non-football sports seem like they’re losing their grip. https://lnkd.in/e63uyMRk

Taking a "Deep Dive on the Sports Streaming Market" with Jennifer Kent, Ph.D. of Parks Associates. The sports streaming market has become a significant growth driver for many streaming platforms, as live sports remain one of the most valuable forms of content. #futurevideo24

Our recent survey highlights some exciting trends among avid men's sports fans and their TV viewing habits! 🏅 Nearly 70% of these fans watch streaming TV “often,” showcasing their preference for on-demand content across all platforms—broadcast, cable, and streaming. 📺✨ When it comes to specific streaming services, 54% of avid fans report watching Amazon Prime daily or weekly, followed by 47% for Netflix and 35% for Hulu. This is a clear contrast to the overall adult population surveyed, who watch less frequently across these platforms. It’s evident that sports fans are leading the charge in the streaming revolution! Which platform do you prefer for your sports fix? Let us know! 🏆 causewaysolutions.com #CausewaySolutions #SportsFans #StreamingTrends #TVViewingHabits #SurveyInsights

Live sports on streaming are projected to accelerate over the coming months (hello Netflix's Beyonce NFL halftime show on Christmas Day 🎄 🏈 ). So, what does this mean for linear? Are advertisers migrating with the fans? Check out our new report for the answers 👇

Netflix’s $150M NFL Gamble Pays Off on Christmas Day 🎄🏈 Netflix’s inaugural live NFL broadcasts on Christmas Day attracted viewers from over 200 countries, with the Chiefs-Steelers game becoming the platform’s second-most popular live title. Despite minor technical issues, the overall positive reception indicates a successful entry into live sports streaming for Netflix. This venture could signal a shift in how audiences engage with live sports, blending traditional broadcasting with on-demand streaming. As Netflix continues to expand its live sports offerings, it will be interesting to see how this impacts the broader sports broadcasting landscape. Well done, Netflix. 👏 #Netflix #NFL #Streaming #SportsBroadcasting #Innovation

It is interesting to see in this report (source is Ampere), that some traditional broadcast advertiserts are already consistently investing in addressable advertisement on some streaming platforms - the platforms names are hidden mainly because the idea of this post is to explify that the ad ops, when applied professionaly, is a solid income source from both traditional advertisers and new advertisers.

I'm sure you've noticed your streaming platform of choice has more and more live sports content. With an abundance of premium sports ad inventory now available programmatically, it is the perfect time to get your agency or brand in the game. Whether you're targeting locally or nationally, having a rock solid CTV advertising strategy will have huge impacts on your business. What teams or events would you want your ads next to?

"Surely no one’s focused on ads during the game, right?" Not quite. 64% of Connected TV (CTV) viewers say they actively watch ads while streaming live sports. As more sports fans move from traditional TV to streaming, brands have a unique chance to engage audiences who are already tuned in and paying attention. Curious about how to tap into this shift? Our latest white paper breaks down the strategies and insights to make live sports on CTV work for you 👉 https://lnkd.in/eENJTfvB #CTV #OTT #TVAdvertising #DigitalAdvertising

🚨 Part Three of our six-part MediaPost blog series is live. >> https://bit.ly/4hJT2vg    With time spent with streaming up 129% in just three years, it's now on par with broadcast. Keith Kazerman, Locality’s President of Streaming, discusses why blending these channels at the local level is “great news for the video ad industry.”    In Part Three, 'Local Impact: How Mixing Streaming and Broadcast with a Local Angle Can Help Build a Brand,' learn how using data and a local-first approach to advertising across streaming and broadcast can help brands drive meaningful connections with their audiences.   "When you really dig into local and begin to understand what differentiates the message you’re communicating from a one-size-fits-all approach, you start to break down consumer and consumption habits and all those community differences." - Keith Kazerman   #WeAreLocality #LocalAdvertising #MediaPost #Streaming #Broadcast #AdvertisingSolutions #AdTech #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy