Nicole Coleen’s Post

The biggest names in Marketing Automation are being challenged from all sides. HubSpot is defending against more agile competition, Intuit Mailchimp is barely hanging on and Adobe is juggling to maintain its market share with Adobe Experience Cloud and Marketo Engage. Here’s a peek at the Marketing Automation category—download the Liquid x Avasta Challenger Index today to get the full story: bit.ly/46QmvwC #BrandStrength #BrandAwareness #ChallengerIndex #Avasta #Branding #LiquidxAvastaChallengerIndex #MarketingAutomation

💡 The Key to SaaS Hyper-Growth in 2024: Automation and Product-Led Growth Marketing automation is no longer optional—it’s a necessity for scaling SaaS companies. By integrating automation with a product-led growth model, businesses can streamline lead generation and onboarding while significantly reducing customer acquisition costs. How are you integrating automation into your growth strategy? #SaaS #HyperGrowth #MarketingAutomation

There are a lot of reasons why HubSpot implementations go wrong and we've seen them all! Implementing HubSpot can be transformative for business, but it's not without its challenges. From our experience as a HubSpot implementation partner, we've identified all of the common pitfalls that can hinder progress and stall projects, including: 1️⃣ Poor team adoption 2️⃣ No preparation 3️⃣ Technical hurdles So, what should you to do improve your chances of success? In this article, we outline each challenge, provide real-world examples, and offer practical solutions to overcome them. 🔍 Check out the blog to learn more: https://hubs.li/Q02nNjPH0 #HubSpot #MarketingAutomation #DigitalTransformation

Having done dozens of HubSpot implementations, the biggest challenge I see has little to do with the software itself. It's getting the team to accommodate the software in their processes and adopt its usage. Incorporating change management in your project plans paves the way for a smoother, more successful HubSpot implementation. This means: 👔 Getting executive buy-in to signal to the entire organization that this is a business priority. 🤝 Engaging stakeholders early in the process so they feel a sense of ownership in the outcome. 👮♂️ Holding your team accountable to use the software in their day-to-day once it's live.

I've heard the argument against HubSpot about dependency as an all-in-one tool many times now. The idea is they don't want to go all-in on a tool because then they are stuck, and too much is wrapped up in that one tool. I've never understood this argument. Here's why: ✏ You'll have to teach teams competencies in many tools instead of one- This is more time and risk, as it's unlikely they'll become experts at all. ⚙ More integrations, more potential breakage- The more tools you cobble together, the more chance there is for breakage in the system. That's more for IT or engineering to manage and maintain. More potential downtime for sales and/or marketing. 👓 Lack of 360 view- I've yet to see a system with multiple tools patched together achieve the same 360 view you can get in HubSpot. This includes some nearly native integrations like Marketo/Salesforce or Salesforce/HubSpot. Marketing, sales and customer service will all need multiple tools to get the full picture on a lead or customer, taking longer to answer or resolve questions/issues. 💵 More contract management- more contracts and renewals to manage, with less bargaining power since each business line is segmented out for each one. Ultimately, not "going all in" costs time and money in every one of these examples. Every time. It's unavoidable. What is more business risk? Daily loss of time and money with staff, leads, and customers, or having all your data in one software tool? #hubspotpartner #hubspot #360view

For all HubSpot Enterprisers, there is some big wood to add to your 🔥ing workflows. Check out this new Workflow Conversion and Performance review feature (still in Beta). Skyrocket the efficiency of your workflows by tracking where they are performing to their fullest and where enrolment levels are dropping, and make data driven adjustments 🔝 We, at Hubit Oy, are a HubSpot parter with we're proud to be a HubSpot partner with consultants boasting decades of expertise in marketing automation and HubSpot technology! 🎯 Ready to maximise your HubSpot potential and grow your business better? Let's make it happen together! #hubspot #workflows #automations #reporting #conversion #businessgrowth

Hey solopreneurs, want to level up your business? 🚀 Take a look at these awesome SaaS tools and products that can change the way you work! Whether it's project management or marketing automation, we've got something for you. 💪 Got a solopreneur you admire? Give them a shoutout in our Solopreneur Spotlight: https://lnkd.in/dY85CXGJ #Solopreneur #SaaSTools #BizStack

Ready to optimize your HubSpot portal like never before? Join us for our Micro Lesson: "Top 10 Workflows That Every HubSpot Portal Needs" and unlock the full potential of your HubSpot portal! Hosted by Jason Gless, who is a HubSpot Certified Trainer and our Solutions Architect! 📅 Date & Time: August 15 at 4:30 PM EST 📍 Format: Live on Riverside What you'll learn: 👉 Crafting personalized experiences with automated precision. 👉 Boosting sales and marketing synergy with deal-based workflows. 👉 Smoothing service operations with ticket-based automation. 👉 Harnessing data for insightful and strategic business decisions. Whether you're looking to refine your current processes or completely overhaul your approach, this session will equip you with the knowledge to enhance efficiency and effectiveness across your organization. Don’t miss out on the chance to elevate your HubSpot usage to the next level! Tap the registration link below to secure your spot. 👇 🔗 https://hubs.la/Q02L9TNT0 #hubspot #marketingautomation #hubspottutorial #marketingworkflow

🔧 Tired of endless hours configuring HubSpot? I get it. As a HubSpot expert, I’ve seen the frustration and exhaustion that comes from trying to streamline workflows and improve efficiency on this powerful platform. You're putting in long hours, juggling numerous tasks, and it feels like there’s no end in sight. But here’s the thing: You don’t have to do it alone. 👋 I’m a seasoned HubSpot consultant. Been working in HubSpot as far back to when they were only a marketing automation platform! (Wow, I just dated myself.) I’ve helped countless professionals like you optimize their HubSpot setups, turning chaos into clarity and freeing up precious time. ✨ Let’s transform your HubSpot experience: ✔️Simplified workflows ✔️ Enhanced automation ✔️ Better data management 💡 Imagine a smoother, more intuitive HubSpot experience where your efforts are amplified and your stress is minimized. Reach out to me for a consultation. Let's make HubSpot work for you, not the other way around. 👉 Contact me today and reclaim your time! #HubSpot #Efficiency #Consulting #MarketingAutomation #WorkSmartNotHard

📢 Marketing Automation Needs a Kick! 🚀 Hey LinkedIn family! Is it just me, or does the current marketing automation scene feel a bit... stagnant? It's like we're stuck in a loop of complicated gizmos and buzzwords that don't really add value in the real world. 🤔 Here's the deal: We need a fresh perspective! Let's make marketing automation simpler for everyone, especially the non-tech-savvy folks. 💡 Ease of Use: No more complicated setups! Let's focus on intuitive interfaces that anyone can navigate. Simple Navigation: Clear, straightforward paths to get things done quickly. Automatic Reporting & Analytics: Real-time insights without the hassle. No Unnecessary Gizmos: Only the tools that truly make a difference. With Dreamforce just around the corner, I'm super excited to see if Salesforce will breathe new life into this sector. 🤞 What are your thoughts? think What changes would you like to see in the marketing automation industry? How can Salesforce add more thrust to this space? 🛎 Drop your ideas and let's spark a conversation! 🌟 #MarketingAutomation #Dreamforce #Salesforce #Innovation #MarketingTrends #TechSimplified #marketingautomation #marketingcloud #sfmc