Northern Ireland Hotels Federation’s Post

POWER TO CHANGE Men and boys across Northern Ireland are being asked to check and change their attitudes, beliefs and behaviours towards women and girls. Challenge their peers and have the confidence to step in safely to put a stop to behaviour that might put their friends at risk of offending. Today sees the launch of a new campaign, Power to Change - You have it. They have it. We all have it. The Power to Change. The initative is a collaboration between Department of Justice NI , The Executive office and supported bythe PSNi. The campaign will highlight two important elements: Challenging attitudes & behaviours – calling on men to consider their responsibility and how their actions affect others. “Active Bystanders” – empowering men and the wider community with the knowledge and skills to safely intervene when they see someone carrying out inappropriate actions or making unwanted comments. A series of graphics and four scenario based videos will showcase from 29th January on social media through targeted ads aimed at men and boys. It will also be visible in local communities on buses, in washrooms of hospitality venues, digital posters, billboards and across the entire police estate. A dedicated website has been developed to support this campaign: https://lnkd.in/etxSmRmV

To view or add a comment, sign in

Explore topics