Norberts Ositis’ Post

Interesting ready this morning from Broadband TV News talks about the growing generational divide in media consumption. According to Ofcom, 16 to 24-year-olds are now watching just 20 minutes of traditional TV daily, a stark contrast to older generations. Probably not a total surprise, as this really highlights the shift towards streaming platforms and on-demand content, reflecting how younger audiences prefer to engage with media. With IBC on the horizon, I'm sure this will be a topic that underpins discussions, as understanding these shifts is crucial for the entire industry and adaptability will be key to staying relevant. #MediaTrends #DigitalShift #GenerationZ #ContentCreation #Streaming #neuco https://lnkd.in/eU_VdKZj

Freely just got bigger 📢 Four new content partners will be coming to Freely in early 2025, offering audiences 40+ live TV channels over Wi-Fi alongside 74,000 hours of on demand content. That's more than any streamer in the UK, all available over Wi-Fi. AMC Networks, PBS America, GB News and QVC are joining the new streaming platform, which seamlessly integrates live and on demand content from Britain's biggest free-to-air broadcasters all in one place, for free. https://lnkd.in/dPNeaJ6a

Gen Z do watch TV - it’s the media planners who are getting it wrong. The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content. Source: The Media Leader UK #OTT #CTV #streaming

Learn FAST Channels Series Ep3: "How FAST Channels Operate 🎥" FAST channels operate similarly to traditional TV📺, with scheduled programming, but they stream over the internet via OTT (Over-The-Top) 💻platforms, cutting out the need for conventional broadcasting. Imagine the convenience of your favorite TV shows streaming directly to your device, but without the constraints of old-school cable. These channels often feature a mix of licensed shows, movies, and even original content. 🎬 What’s cool is how ads are handled—dynamically inserted, allowing advertisers to tailor ads to specific audiences. 🎯 This mix of linear TV familiarity with the flexibility of digital streaming is why FAST channels are such a hit. They offer a modern viewing experience while still feeling like the TV we grew up with. Source: techhive.com Hashtags: #FASTTechnology #StreamingMedia #OTT #AdTech #FASTChannels #DigitalContent #Staytuned #Media #DataAnalytics

New research from Enders Analysis finds that by 2030 broadcasters' share of total video viewing will be 52 per cent, down from 58 per cent in 2023. But there’s good news for broadcasters in the ongoing battle for viewers against the streamers. ⬇ Learn more in the article below by Jenny Priestley of TVBEurope. #broadcast #streaming #UK

Yes, YouTube is clearly winning the viewership, and the time on content, race. Though it is an "opportunity" for creators, there is one very large barrier to bringing over creator content. I'm not talking about creators who are influencers doing live capture of themselves. I mean scripted content in animation and live action. Those kinds of efforts are far more expensive per minute than influencer content tends to be. Presently, there is no consistent funding model for creators of that kind of content to pursue to produce a show for YouTube first. What this means is that influencer content, UGC, short form, and other entertainment that is less expensive will likely be the highest growth for the platform even though the eyeballs are there to drive A LOT more. The finance community should be looking at this as a potential high growth area, and YouTube itself should give this a deep think. Law of unintended consequences could drive narrower growth than they could be having (even though they are the leader).

Move over TV, it’s all about streaming and social. A new report from Ofcom shows that for the first time, less than half of Gen Z in the UK tune in to watch broadcast TV in an average week. Attracted to the flexibility, immediacy, and choice that on-demand services offer, Gen Z and Alpha spend over three hours a day watching videos but only 20 minutes of live TV. With social media replacing traditional news broadcasts as a key source of information for these young audiences, it’s vital to bring unbiased news reporting to the platforms where they spend their time – and that’s what the The News Movement is all about. Read more about the report from Advanced Television: https://lnkd.in/exRQJXKN #GenZ #Ofcom #tv #streaming #news

TV series have come a long way—from the days when 90% of households relied on cable, to today, where 85% of viewers prefer streaming their favorite shows on demand. This shift has transformed not only how viewers consume content but how publishers and advertisers engage with them. At OmnifyTV, we provide innovative solutions that empower publishers to optimize their content and help advertisers reach audiences where they are—on the platforms they love. As the future of TV evolves, we’re driving the tools to help you connect and thrive. #omnifytv #thefutureofadvertising

Adopting a multi-screen campaign is becoming increasingly important for advertisers. While the shift in share of reach between traditional TV and streaming will continue, both are necessary to reach audiences wherever they are watching. During this shift, the average household is still watching over 6 hours per day of traditional TV. Knowing who your audience is and how they consume video content is paramount in how you allocate your investment into each. #EffectvEmp

UK study shows how younger people are moving away from linear TV Broadcast TV remains popular with most people in Britain, but younger audiences have moved to streaming and video-sharing platforms. #television #TV #audience #TVaudiences #TVviewing #broadcastTV #linearTV #viewingtrends #TVviewers #videosharing #streamingTV #viewinghabits