Platform analytics are handy and convenient, but they often lack the depth needed to inform impactful decisions. Here’s why: 1. Most platforms fail to capture multi-touch attribution, flattening the complex buyer’s journey into first- or last-touch 2. Because of the above, they cannot accurately represent conversion numbers or ROI 3. Each platform has its own terminology of impressions, likes, reposts, interactions, engagements, hearts — without unified definitions, how can you make all that data play nice with one another? Marketing intelligence platforms leverage data-driven strategies to turn billions of data points into actionable insights. It's why Northbeam was built.
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Asking Where a Buyer Came From Isn’t Enough. Attribution Matters. → Happening Mar 20, 2024
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