Not Your Mother's Haircare’s Post

#hiring Senior Manager, Shopper Insights, Chicago, United States, fulltime #jobs #jobseekers #careers #Chicagojobs #Illinoisjobs #SalesMarketing Apply: https://lnkd.in/e4NaUUGB The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, our new company blends the best of two worlds: one steeped in industry-leading expertise and the heritage of prestige juice brands, and another rooted in a true entrepreneurial, agile mindset. With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise. The company's focused on the vision to quench the world's thirst for more delight and nourishment, while continuing to build upon the many important diversity, sustainability, local community and philanthropic activities that our people and brands have historically supported.Qualified candidates should have a track record of strategic thinking and leadership skills, a natural intellectual curiosity and bias for action. To hit the ground running, familiarity with fundamental research methodologies, tools and techniques and an understanding of the proper application and interpretation of those techniques is ideal. Key ResponsibilitiesOwn the overall development, prioritization and activation of the Shopper Insights learning plan to reflect the most important knowledge gaps for the business in support of top tier growth goals.Drive towards a holistic understanding of the shopper, connecting the dots across multiple bodies of work to find compelling solutions for TBG brands' growth and turn those insights into strategies and sell stories.Be an indispensable partner to the Category Management team, Brand Teams, and Sales Teams.As a department of one, inspire and influence a Shopper First mindset to reset and reimagine the juice category.Interpret routine syndicated analytics based on internal data/syndicated and direct further deep dives/new use cases, using TBG's analytics platform to drive forward looking insights.Identify new sources of insight and innovate research methods to drive speed, cost and competitive advantage.Provide insights to support joint business planning with retail partners and development of omnichannel selling materials.Keep up with developments and best practices in shopper insights. Pursue the knowledge needed to improve departmental capabilities and functional expertise.Act as a champion of shopper empathy and inspire shopper curiosity throughout the organization.Skillset:Grit - find a way by letting perfection get in the way of progressGrow - relentless dri

Opportunity is knocking.

Has the world of Consumer Goods and Retail gone nuts? I think it has. I’ve worked in the Consumer Goods industry and partnered with Retailers for over 15+ years. I’ve had the pleasure of working with many talented and dedicated CPG and retail team members across a variety of teams: Category, Brand, CBM/Account Management, Media, Digital, E-Commerce and Revenue Management teams, plus associated support teams such as Analytics and Insights, technology, and their associated suppliers/vendors in CPG and retail. What are some key factors that drive success in these roles? I could throw out all the buzzwords, which while buzzwordy, are true: 1) ability to interpret data and communicate/present in a way that’s clear and concise, 2) adaptability in an everchanging consumer/shopper plus tech heavy environment, 3) a creative problem solver with the courage to challenge the status quo and not accept mediocrity, etc. Also some key tangibles: 1) One who is comfortable/capable of working with literally hundreds or thousands of products (UPCs) across dozens of geographies on a recurring basis, making sense of what seems like chaos at times, 2) One who can track, analyze, and harvest key insights from the underlying market performance data of those products and geographies on a rapid, ongoing basis including real-time, and 3) One who can collaborate cross functionally and translate those insights into high stakes strategies and key decisions, short and long term, particularly on product assortment mix, merchandising (e.g. price, promotion, shelving/placement tactics), brand positioning and messaging, and marketing execution. Which is why I was shocked to learn that someone I know, who has 10+ years experience in the above plus these characteristics (and more), sent out dozens of job applications for the aforementioned CPG and Retail roles, only to not get a single bite…not a single one. So I ask what gives? Has the CPG and Retail world gone nuts? I work in CPG and Retail myself but swear this person can run circles around me and many others and can teach us a thing or two. They are missing out on a huge opportunity. That person of course is none other than my wife Jamie Arena Jamie Arena. You’re all missing out on an incredibly skilled, passionate, smart, and motivated leader who I can wholeheartedly endorse!   #consumergoods #ecommerce #merchandising #retail Unilever Walmart Mondelēz International Ferrero Mars pladis Global Reckitt Upfield Danone PIM Brands, Inc. Tata Consumer Products Party City Lactalis Group Hartz Mountain Corporation Newell Brands KIND Prestige Consumer Healthcare Amazon Instacart SupplyHouse.com Gopuff! The HEINEKEN Company The Knot Worldwide Samsung Electronics LG Electronics Verizon #categorymanagement #brand #brandmanagement #hiring #motivation #jobinterviews

I've spent my entire career in category management, transitioning through various roles from Client Service Executive to Assistant Category Manager to Head of Category. Despite 20 years in this space, I’ve never actually managed a category. Why? Because on the supplier side of the industry, we don’t manage categories – retailers do, while we manage brands and portfolios. If you are unsure, ask any supplier category team what their KPIs are. You’ll likely find that category size and growth aren’t among them. Instead, their KPIs focus on portfolio sales, business margins, and market share. Clearly, this isn’t about managing categories. So, what should category teams be doing for their business? A high-performing category team should provide the strategies, tools, and tactics to deliver the strongest possible physical availability in the market. What are the key drivers of physical availability we should focus on: 1. Be There: Ensure the right range of products is available for sale at all times in all stores where shoppers may purchase your category. 2. Be Seen: Stand out in-store by being located in the optimal part of the store, with strong visibility both on the shelf and through secondary displays. 3. Be Worth It: Deliver the right value to shoppers, clearly seen and understood at the point of purchase. This does not mean we should do what we want at all costs. We must balance delivering physical availability with the broader category impact. Adopting a shopper and category-first approach will make our plans easier to execute with retailers. Further, by delivering positive results for the category, we build trust and credibility, ensuring future plans encounter less resistance. I'm keen to hear your thoughts on the current role of your category team and discuss strategies to enhance their effectiveness. Reach out to chat! #CategoryManagement #RetailStrategy #BusinessGrowth #PhysicalAvailability #ShopperMarketing

How I Spotlighted Beauty Brands to Win on the Sales Floor: As an experienced Beauty Account Manager, I have worked diligently to implement different activations to grow a brand’s retail sales. I developed strong relationships with customers, beauty advisors, key business executives and stakeholders. I’ve worked to identify new business opportunities by evaluating retail sales metrics followed by demographics, areas median income and staying connected to beauty trends. I also bring 10+years of retail sales beauty experience with both personal and professional awareness. I have recruited, trained, coached, motivated, and developed associates on procedures, product knowledge, and team/individual productivity goals. As a top selling specialist, I worked on the Sales & Education portfolio to train beauty team members on the “How to Sell” motto. I spearheaded quarterly beauty trainings/seminars for retailers Ulta Beauty, Sally Beauty, Walgreens and more. As an experienced “Retail Beauty Sales Scholar” and a lover of the beauty industry I have created my own training style to help internal and external team members be successful. I did weekly store visits where I educated, sold, and answered all questions from leadership, customers, and beauty advisors. Understanding the key drivers and conversion rate allowed me the ability to be successful. When hiring brand ambassadors and street team members I created digital assets and did continuous training sessions with my team. I prepared my team for in-store events, expos, and beauty pop-ups. Not everyone will start as a top-seller but teaching the fundamentals and hiring someone who has the genuine passion to succeed is key. SEPHORA Ulta Beauty Target Walmart #beauty #beautyindustry #beautybusiness #beautytrends #haircare #scalpcare #sephora #ultabeauty #target #Walgreens #walmart #cvs #manager #creativemarketing #brandambassador #accountmanager #accountmanagement #beautymanager

#hiring Director, Development Analytics, Miami, United States, fulltime #jobs #jobseekers #careers #Miamijobs #Floridajobs #AdvertMediaEntertainment Apply: https://lnkd.in/g3ftPSCt The Director of Development Analytics & Market Planning will provide development analytics including market optimization, site selection, site analysis, existing portfolio analytics, and development of the necessary reporting for Subway North America. Responsibilities include supporting the development of strategies for all new, relocated, and remodeled restaurants to maximize unit economics and market share. Works with the development team to ensure submitted sites & remodels are in line with approved site requirements and strategic regional and territory market plans. Supports the evaluation and determination of the global strategy for all development planning & management technology, platforms & systems to ensure global alignment and best-in-class tools are available to all internal and external stakeholders.Essential Functions Market Planning & Optimization : Utilizes advanced Market Planning & Site Selection tools & analytics to develop market optimization plans and strategies. Supports the creation of multi-year development plans by defining white space and succession planning for each location in the territory as it pertains to remodel, relocate or close. Conducts statistical analysis of site characteristics to sales/profitability, impacts of development on multi-year results, development of restaurant-specific site grades and corresponding projections of expected performance. Site Evaluation & Approval Processes : Supports the continuous improvement of the current Site Evaluation & Approval process. Reviews sites submitted by Business Developers and Subway Market Operations Teams and provides recommendations prior to Site Approval Committee. Supports the evaluation, improvement, and training of Site Impact policies & processes. Trains Business Developers & Subway Market Operations Teams on Site Selection Tools and Site requirements. Works with Business Developers to provide feedback on restaurants deemed unsuitable for new, relocated and remodeled sites to improve the quality of submissions & standards. Actively reviews analysis post approval and post opening to understand abnormalities and document key learnings. Market Planning Technology, Tools & Partnerships : Supports the research of "Best in Class" applications, platforms, and market planning tools. Will develop relationships with key vendors and raise the bar on technology & analytical standards. Works to ensure that sales forecasting, site optimization & competitor data models are updated timely and are accurate predictors of success. Supports the definition of global development technology needs and leads technology implementation initiatives. Development Tracking & Reporting : Plays a key role in the Development Reporting function

What is most exciting about my job as an Enterprise Account Executive? The opportunity to revolutionize the operations of the largest companies in the world. And why is that exciting? 1) Impact. With Cleveron, I am able to fundamentally change how large retailers define their omnichannel. Given their size, my work directly influences the lives of thousands of people who are the customers of those retail companies. 2) Complex sales cycles. Largest companies in the world have multiple stakeholders, large legal teams and complex processes. Persuading multiple stakeholders to improve these complex processes to later negotiate with a huge legal team is tough but fascinating and extremely rewarding at the same time. 3) Brands. Some of the brands that I get to work with are almost mythical to me. Whether I like it or not, those brands are so large that they have influenced my life literally since birth. The fact that these brands have grown to be the largest companies in the world means that they have significantly influenced the way society operates. Being close to those who have defined the past and will define the future is as exciting as it can get. Curious to know who feels similar excitement about their role? #transformation #retail #impact