OC&C Strategy Consultants | Italy’s Post

In today’s competitive landscape, getting the balance right between loyalty and pricing strategies is crucial for brands and retailers. Our latest article unpacks 5 actionable lessons to help brands optimize their investments: 1. Identify which buttons to push – Understand how different customer segments respond to various strategies and prioritize those with the highest ROI. 2. Set outcomes, not budgets – Shift from budget-led decisions to strategies that deliver specific customer outcomes. 3. Beware of double dipping  – Minimise redundancy by streamlining overlapping initiatives for maximum efficiency. 4. Increase the gap from base to peak – Use broad-based approaches sparingly to create room for targeted, high-impact investments. 5. Play the long game – Prioritize Customer Lifetime Value (CTLV) over short-term campaign ROI. Adopting a consumer-centric, diagnostic approach ensures brands can enhance value, drive loyalty, and grow margins sustainably. Read the full article for deeper insights: https://lnkd.in/eK6yi_Ng. To find out more about our expertise in this area, contact John Franklin, Andreas Teller, or retail@occstrategy.com. #UncommonSense #RetailStrategy #CustomerLoyalty 

In today’s competitive landscape, getting the balance right between loyalty and pricing strategies is crucial for brands and retailers. Our latest article unpacks 5 actionable lessons to help brands optimize their investments: 1. Identify which buttons to push – Understand how different customer segments respond to various strategies and prioritize those with the highest ROI. 2. Set outcomes, not budgets – Shift from budget-led decisions to strategies that deliver specific customer outcomes. 3. Beware of double dipping  – Minimise redundancy by streamlining overlapping initiatives for maximum efficiency. 4. Increase the gap from base to peak – Use broad-based approaches sparingly to create room for targeted, high-impact investments. 5. Play the long game – Prioritize Customer Lifetime Value (CTLV) over short-term campaign ROI. Adopting a consumer-centric, diagnostic approach ensures brands can enhance value, drive loyalty, and grow margins sustainably. Read the full article for deeper insights: https://lnkd.in/eK6yi_Ng. To find out more about our expertise in this area, contact John Franklin, Andreas Teller, or retail@occstrategy.com. #UncommonSense #RetailStrategy #CustomerLoyalty 

In today’s competitive landscape, getting the balance right between loyalty and pricing strategies is crucial for brands and retailers. Our latest article unpacks 5 actionable lessons to help brands optimize their investments: 1. Identify which buttons to push – Understand how different customer segments respond to various strategies and prioritize those with the highest ROI. 2. Set outcomes, not budgets – Shift from budget-led decisions to strategies that deliver specific customer outcomes. 3. Beware of double dipping  – Minimise redundancy by streamlining overlapping initiatives for maximum efficiency. 4. Increase the gap from base to peak – Use broad-based approaches sparingly to create room for targeted, high-impact investments. 5. Play the long game – Prioritize Customer Lifetime Value (CTLV) over short-term campaign ROI. Adopting a consumer-centric, diagnostic approach ensures brands can enhance value, drive loyalty, and grow margins sustainably. Read the full article for deeper insights: https://lnkd.in/eK6yi_Ng. To find out more about our expertise in this area, contact John Franklin, Andreas Teller, or retail@occstrategy.com. #UncommonSense #RetailStrategy #CustomerLoyalty 

My latest musings on loyalty and price optimisation. 10m consumer ratings suggest there's plenty of room for retailers to do this better. My 5 lessons for operators in the post / article below. https://lnkd.in/gBwJ6_Bz

In today’s competitive landscape, getting the balance right between loyalty and pricing strategies is crucial for brands and retailers. Our latest article unpacks 5 actionable lessons to help brands optimize their investments: 1. Identify which buttons to push – Understand how different customer segments respond to various strategies and prioritize those with the highest ROI. 2. Set outcomes, not budgets – Shift from budget-led decisions to strategies that deliver specific customer outcomes. 3. Beware of double dipping  – Minimise redundancy by streamlining overlapping initiatives for maximum efficiency. 4. Increase the gap from base to peak – Use broad-based approaches sparingly to create room for targeted, high-impact investments. 5. Play the long game – Prioritize Customer Lifetime Value (CTLV) over short-term campaign ROI. Adopting a consumer-centric, diagnostic approach ensures brands can enhance value, drive loyalty, and grow margins sustainably. Read the full article for deeper insights: https://lnkd.in/eK6yi_Ng. To find out more about our expertise in this area, contact John Franklin, Andreas Teller, or retail@occstrategy.com. #UncommonSense #RetailStrategy #CustomerLoyalty 

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐢𝐧 𝐛𝐚𝐥𝐚𝐧𝐜𝐞? 🧘 ⚙️A few weeks I talked about the importance of balancing short-term gains against doing the right thing long-term in the context of marketing vs. price & promotion investments, but also vs. loyalty investments. What I call the secret triangle 3️⃣ of balancing your investments into the consumer / customer P&L. 🏅 I recently saw a documentary about 𝐌𝐚𝐫𝐤 𝐂𝐚𝐯𝐞𝐧𝐝𝐢𝐬𝐡 - an Olympic medallist and former road race world champion 🚵 who has celebrated a record-breaking 35 stage wins at the Tour de France. After an injury (something like an external shock in the business world) he needed to fight his way back to the top. As he wasn't seeing his performance improved fast enough, he started to lose weight (as watts per kg is the key metric in road racing) and entered a 𝐝𝐞𝐚𝐝𝐥𝐲 𝐬𝐩𝐢𝐫𝐚𝐥 as he wasn't doing the right thing long-term. 💡 And it stroke me that the importance of '𝘣𝘢𝘭𝘢𝘯𝘤𝘦' is not just importance in the context of marketing, but equally when you think about 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 / 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 (and I bet in a lot more business situations). See below our recent article on '𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘣𝘢𝘭𝘢𝘯𝘤𝘦 𝘳𝘪𝘨𝘩𝘵 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘭𝘰𝘺𝘢𝘭𝘵𝘺 𝘢𝘯𝘥 𝘱𝘳𝘪𝘤𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘪𝘯 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘢𝘯𝘥 𝘳𝘦𝘵𝘢𝘪𝘭'. 🔜 Later this week I will post some observations of the 𝐆𝐞𝐫𝐦𝐚𝐧 market context. 📲 Please reach to John Franklin, Ludwig Voll or myself for more insights and an open discussion about the opportunities for you.

In today’s competitive landscape, getting the balance right between loyalty and pricing strategies is crucial for brands and retailers. Our latest article unpacks 5 actionable lessons to help brands optimize their investments: 1. Identify which buttons to push – Understand how different customer segments respond to various strategies and prioritize those with the highest ROI. 2. Set outcomes, not budgets – Shift from budget-led decisions to strategies that deliver specific customer outcomes. 3. Beware of double dipping  – Minimise redundancy by streamlining overlapping initiatives for maximum efficiency. 4. Increase the gap from base to peak – Use broad-based approaches sparingly to create room for targeted, high-impact investments. 5. Play the long game – Prioritize Customer Lifetime Value (CTLV) over short-term campaign ROI. Adopting a consumer-centric, diagnostic approach ensures brands can enhance value, drive loyalty, and grow margins sustainably. Read the full article for deeper insights: https://lnkd.in/eK6yi_Ng. To find out more about our expertise in this area, contact John Franklin, Andreas Teller, or retail@occstrategy.com. #UncommonSense #RetailStrategy #CustomerLoyalty

Are you a growing retail business looking for the tools to take your success to the next level? Green Retail Consulting is here to help! As your business evolves, leveraging the right tools can drive smarter decisions, streamline operations and unlock new growth opportunities. That’s why we’ve created a collection of resources designed to guide you every step of the way: ✅ Marketing Spend Calculator: Make every dollar count with expert advice on channel-specific investments to maximize #ROI. ✅ Retail Success Toolkit: Learn actionable tips to enhance in-store experiences and build customer loyalty. ✅ FAQs & Trends: Gain valuable insights into industry shifts and emerging best practices tailored for retail in 2025. Our team of #RetailStrategy experts will help you make the most of these resources, from identifying key opportunities to building personalized, data-driven strategies that align with your business goals. Whether you’re fine-tuning #marketing budgets, enhancing merchandising plans or navigating a rapidly changing retail environment, we’re here to help you thrive. Start building your success today: https://lnkd.in/efdud68D #RetailConsulting #ClientSuccess #RetailSuccessToolkit

🔎 Capturing customer attention is more crucial than ever, and your product detail pages are the first impression you make. Successful retailers understand that each product should be defined by precise and engaging information. By implementing robust product information management strategies, you can ensure your product descriptions resonate with your target audience and meet their expectations. Ahead of National Retail Federation '25, we're sharing our blog post, "How Do Large Retailers Manage Product Content?" to explore some of these effective strategies. This post is specifically designed for retail professionals who are looking to enhance their product pages. Read the blog today: https://bit.ly/3SgalGC #RetailStrategies #NRF25 #RetailTech

Just completed an analysis focused on uncovering customer purchasing trends and discovering meaningful product relationships. This analysis provides actionable insights that businesses can leverage for: ✅ Creating value-driven bundles: pairing frequently purchased products to enhance customer convenience and increase sales. ✅ Strategic promotions: tailoring offers to align with customers' buying patterns. ✅ Smarter Inventory Management: stocking related items to meet demand efficiently. And many more!! The project involved using various key metrics to analyse product associations, enabling data-backed decisions that benefit both businesses and their customers. Let me know what you think about this very analysis in the comments. #AnalyticsInAction #MarketBasketAnalysis #DataForBusiness