Lights, camera, action!
Last week, I channelled my inner Kate Winslet to play a part in the upcoming promotional video for the Bring it Back scheme alongside Leah from PECT, the charity behind the scheme.
It was great to see the branding and designs we created come to life on the cups, collection points and display materials.
Rich, from Beach Media, has also done a brilliant job of translating the concept of the scheme into a dynamic video, which we can't wait to share with you once it's had its final edit and polish.
Bring it Back is tackling the issue of disposable packaging, with a focus on coffee cups. The pilot schemes are currently running in Nene Park Trust and several of the coffee shops in and around Oundle.
To get involved just grab a reusable cup when you get your coffee-to-go and then drop it off at any of the collection points around the park and town. It's that simple!
The cup will then get washed and put back into circulation for the next customer to use. Saving you the hassle of carrying it around and washing it, as well as protecting the environment by reducing the use of single-use cups.
Have you taken part in the scheme yet? What do you think?
Or do you have a similar scheme in your area, or would you like to set one up?
Let me know in the comments.
#CircularEconomy #Reuse #SingleUse #Environment #Sustainability
Thanks for sharing the challenge - there are so many ways people can be part of the solution and reduce plastic waste!