From the WNBA to the Olympics, 2024 saw women’s sports jump into the mainstream. What does the upswing mean for advertisers in 2025? Ogilvy New York's Mack Leahy shares her take via The Current: https://okt.to/MCniJp
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As viewership of women's sports grows, the ad dollars flow. But TV spots can be expensive - how can brands get in on the huge reach cost-efficiently? (Hint: diversify your portfolio!) We've refreshed & updated last year's popular article about live sports advertising for 2024: 🏀 https://lnkd.in/gDmGtYAu #sportsmarketing #sportsadvertising #ctv #ott #programmaticadvertising
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Matthew Van Houten and fellow industry experts are set to settle the score with sports advertising this week at RTL Beach in #Cannes2024. They'll explore what sets sports advertising apart from other content and how to determine the success or ROI of sports partnerships. Learn more: https://lnkd.in/eGyP3ARi #Sportsadvertising #RTL Group #Advertising
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I was quoted in The Ankler today, addressing the future of sports media rights and the challenges facing Regional Sports Networks. My partner, Robert Darwell, also shared his insights on the increasing globalization of sports content and dealmaking. Sheppard Mullin Richter & Hampton LLP #SportsLaw #SportsBusiness
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🌟 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘀𝗽𝗼𝗿𝘁𝘀 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗼𝗻 𝗮 𝗯𝘂𝗱𝗴𝗲𝘁! 🏀 "Women's sports is up year over year in terms of viewership. The Caitlin Clark phenomenon is real, right? (…) A lot more people are leaning in and watching women's sports. Impressions are up. You can't get Olympics. That's an option." - Matthew Van Houten, Senior Vice President at DirecTV, shared this insightful quote during a panel at the Cannes Lions last year. 💡 Matt also revealed an effective advertising strategy for those seeking cost-effective alternatives to major sporting events. Technology like DirecTV and others can help you connect with your target viewers for a fraction of the price “outside of the sports arena”. Curious about #sports advertising? Find out what else Matt and other experts shared during their panel at #RTLBeach in #Cannes last year! Link below. #SportsAdvertising #WomenInSports #MarketingStrategies #RTLBeach, Lisa Rosenberg, Don McGuire
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iHeart Announces Eight New Shows About Women's Sports -- iHeart Women’s Sports is the first-ever audio platform dedicated exclusively to amplifying women’s sports. https://lnkd.in/e3WS7vp8
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The explosion of sports streaming is great for sports but making sense of the fragmented landscape across services and devices is holding up potential greatness, dentsu's Cara Lewis tells Beet.TV. To remedy this, Lewis shares how Dentsu is busy helping brands navigate the sports space through the lens of audience via its recently launched sports division. #measurement #sports #advertising #marketing https://lnkd.in/guW7scWU
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🏆 Women’s sports is in its champion era, and fans are more engaged than ever! With trailblazers like #CaitlynClark and #BergenReilly breaking records in popularity, viewership, and cultural relevance, the advertising playbook is being rewritten right before our eyes. Are you ready to get in the game? Learn more about this major advertising opportunity in our latest #blog: https://lnkd.in/gVAHZM9n. #DigitalMarketing #WomensSports
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Buying land in California to build Self-Storage sites. If you have land you would like to sell, DM me.
The Power of Sports: Engaging Conversations and Attracting Attention Discover how sports can serve as a powerful platform to generate attention and engage with a conservative audience. Explore the perspectives of cleaning up the sports industry and using it as a means to discuss important topics. @John Paye #SportsConversations #EngagingAudience #ConservativePerspective #AttentionGrabbing #CleanSportsIndustry #ImportantDiscussions #SportsPlatform #AttractingAttention #EngagementMatters #SportsTopics
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TNT Sports’ Bleacher Report is transforming its women’s sports media platform HighlightHER, debuting B/R W Sports with a new look, feel and content approach. “The goal is to be the preeminent brand on social for women’s sports,” said Katie Arkins, VP and head of programming strategy at Bleacher Report. https://lnkd.in/ebUxBQvS
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Interest in women’s sports has exploded recently with record TV ratings, attendance, revenue, sponsorships and franchise valuations across multiple sports properties. For the athletes, the money is starting to flow as well. A look at the highest-paid female competitors this year: https://lnkd.in/g_xAj9r4
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Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6+Years of Experience in Content Writing and Digital Marketing.
1moOgilvy, - Women's sports aren't just having a moment—they're building a movement. - More eyes on the game mean bigger opportunities for brands that truly invest. - Advertisers who once hesitated now see what fans knew all along—this market is electric. - The WNBA’s rise proves that talent and entertainment drive engagement, not just tradition. - Visibility isn’t charity; it’s smart business—loyal audiences create lasting brand impact. - Storytelling is gold—athletes’ journeys inspire, and brands that align authentically win. - Sponsorship isn’t about logos on jerseys; it’s about showing up and backing the future. - AI helps brands analyze trends, predict engagement, and craft messages that resonate. - 2025 isn’t just about catching up—it’s about setting a new standard. - The game is changing, and those who get in now will lead tomorrow.