Ogilvy’s Post

View organization page for Ogilvy

1,713,797 followers

Screen time never stood a chance in Metrolinx's new campaign from Ogilvy Canada that raises awareness for GO Transits' 'Kids Ride Free' program. Learn more via Campaign Magazine: https://okt.to/sHOxBa

Rohen R Murari

Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6+Years of Experience in Content Writing and Digital Marketing.

2mo

Ogilvy, - Metrolinx’s new campaign is a refreshing take on getting kids to step away from screens and enjoy the world around them. - It cleverly taps into the growing concern over screen time, offering a simple yet powerful solution—GO Transit’s 'Kids Ride Free' program. - This campaign isn't just about promoting a service, it's about inspiring families to rediscover the joys of travel together. - Giving kids the opportunity to travel for free encourages family outings, making journeys more fun and memorable. - It’s a smart move to get kids off screens and into the real world, where they can engage with their surroundings. - The campaign takes a fun, relatable approach to the issue of too much screen time, making it easy for parents to connect with. - It’s not just about transportation; it's about creating moments, building memories, and spending quality time with loved ones. - GO Transit has made it easy for families to experience more without the cost, and that’s a game-changer. - A well-timed campaign that truly speaks to parents wanting to balance technology with real-life experiences. - A small action like this can make a big difference in how families spend time together and connect with the world outside.

To view or add a comment, sign in

Explore topics