Now this is ending the year on a high - and what a year it's been! 🥳 We're stoked to share that we've been named Campaign's Australian PR Agency of the Year for the first time ever. This is a real testament to the brilliant work and passion shown by our teams day in day out - thank you for all that you do. Thanks too to our clients for your collaboration and trust when creating earned impact.
Ogilvy PR ANZ’s Post
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The PRmoment Awards are just around the corner! 🏆 As a judge for the Best Use of Creativity category, I'm thrilled for the celebration of outstanding PR achievements Here are three standout features from this year's entries that truly impressed me: 1. Purpose-driven campaigns: This year saw a remarkable increase in campaigns driven by purpose. It was truly inspiring to witness the creation of incredibly poignant campaigns that evoke strong emotional responses. The commitment to making a meaningful impact is palpable. 2. Relatable insight: There's nothing quite like coming across an entry where the insight instantly resonates. It's like a lightbulb moment where you just "get it" from the start. I'm always impressed when the creative concept effortlessly connects with absolute truths, requiring minimal explanation to grasp its brilliance. 3. Results that speak volumes: At the heart of every exceptional campaign lies tangible results that speak for themselves. I've been particularly impressed by entries that not only drive behaviour change but also back it up with impactful statistics. It's clear that these campaigns are making a real difference in the world. Get ready to witness excellence at its finest as we come together to celebrate the power of creativity in PR. 🌟 #PRmomentAwards #PublicRelations #CreativityUnleashed #CelebratingExcellence www.prmomentawards.com
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Strategic Communications & Marketing for Nonprofits | Strategist and Owner, Dream Catch Consulting | Messaging & Storytelling ❤️🔥| Social Justice and JEDI | Follow me for marcom tips and insights
Have you considered what awards your organization might win this fiscal year? Awards are a great way to boost team morale, increase visibility, and earn press. Whether nominating your Executive Director for high honors or submitting an especially good marketing campaign for recognition, your nomination needs to be rock solid. The award-winning Scatena Daniels Communications shares some tips on how to make the most of your nomination and this PR opportunity. Check it out! #strategy #publicrelations #branding #communications #executivecomms #marketing #nonprofits #nonprofitmarketing #nonprofitcommunications #nonprofitleadership #executivedirectors #ngos #directorofcomms #comms #marcom #ngos #socialimpact #commsconsultant #marketingstrategy #communicationsstrategy
In a recent post, we explored why winning awards is a vital part of a well-rounded PR strategy. Now, let's focus on creating submissions that impress the review committee to secure the win >> https://bit.ly/3zKvvZj Discover more insights in Headlines, our agency news hub. Ready to elevate your brand through award wins? Let’s connect and discuss how Scatena Daniels can help! #ScatenaDanielsCommunications #Headlines #OrangeCountyPublicRelations #SanDiegoPublicRelations #Awards
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PRCA MENA Launches Registrations for Young Lions PR Competition 2025 PRCA Mena has officially opened registrations for the Young Lions PR Competition 2025, a unique platform for public relations professionals aged 30 and under to showcase their creativity and strategic thinking. Conrad Egbert Read the details here : https://lnkd.in/dYTV3SMi #MediaAvataarMENA #marketing #media #advertising #Tech #news
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Adapting and incorporating latest principals of PR measurement. It all starts with trainings, continues with approach offered to our partners.
📊 Today I had a great opportunity to conduct a workshop for my colleagues from M&P Communications about the Barcelona Principles and their role in evaluating the effectiveness of PR campaigns. The Barcelona Principles are a set of seven principles that serve as a framework for effective PR evaluation. They were developed and updated in 2010 and 2015 and 2020 by the International Association for Measurement and Evaluation of Communications (AMEC Measurement and Evaluation) with the participation of leading PR professionals from around the world. I am grateful to Taisia Stadnichenko for the opportunity to enhance my knowledge and learn more about measurement in PR. I am sincerely thankful to my colleagues for such a productive and practical discussion. It is very valuable to me! 💗
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This time of year is often the only point when we reflect on what we've achieved. So it feels kind of perfect timing to consider entering your work for an award. There are just a few weeks left to enter before the early deadline for the PRmoment awards and I'm happy to say that I'll be part of the judging panel again this year. I really look forward to this opportunity as it's rare to see so much outstanding work collated in one place - and if I'm really lucky, in a pretty PDF with video links. 😇 This is my third year judging now and I've seen some common themes, so here are some of the things that I look for in a stand-out award entry: ❤️🔥Make me feel something - the most powerful entries I see are tied to campaigns that have a brief that makes you think, wow that was difficult/they had no budget/that topic was so polarising - and look how that team had to work to generate impact and most importantly, resonate with often a huge target audience 👌🏻Cut the jargon - tone of voice goes a long way in bringing an award entry to life, keep it real 📈Go beyond press coverage metrics - seeing the dots connect across multiple channel metrics is super satisfying for me to read, so I can only imagine how that must feel in real life for you 🤓Proof read your work - I know, boring, but nothing distracts me like a typo! Demonstrating value as PR professionals is forever a conversation and arguably it's never been more needed now - as are we as comms experts - but that's a different post! Visit the website to find out more and download your entry form:
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In PR, it's crucial to move beyond generic media coverage and focus on tailored strategies aligned with client goals 🎯 Theodora Jean of Coldwater Communications highlights the pitfall of seeking coverage for its own sake, emphasizing the importance of understanding what clients want to achieve. By identifying specific objectives—whether it's increasing brand awareness, driving sales, influencing policy, or attracting talent—PR professionals can craft targeted approaches for greater impact. Discover more in our latest blog post: https://lnkd.in/gGUFQUvz
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Australian PR Industry Experiences Significant Growth with New Agency Launches https://lnkd.in/g_qQe34t #businesshonor #LatestNews #BreakingNews #PublicRelationsAustralia #EmergingAgencies #IndustryGrowth #CommunicationServices #PRInnovation #AustraliaPR #AgencyExpansion #DiversePR #StrategicCommunication #PRTrends
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Is your company considering expanding its reach beyond the local domestic market and establishing brand awareness on a broader scale? Venturing into PR within the Nordic region may appear challenging initially, leaving you wondering where to begin. 😬 No need to worry! Our brand-new Nordic PR guidebook provides the necessary tools to take those crucial initial steps toward more visibility. 🤩 Download it now by clicking below! 👇🏻
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Great to see the positive momentum in the regional PR world! 📈 Regional spending for PR agencies has climbed from 15% to 19%, and the forecast is even more promising - expecting a robust 25% increase in the next 3 years. (Source: PRCAI Study) Exciting times for the industry! 💼✨ #PRgrowth #IndustryInsights
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Great to see the positive momentum in the regional PR world! 📈 Regional spending for PR agencies has climbed from 15% to 19%, and the forecast is even more promising - expecting a robust 25% increase in the next 3 years. (Source: PRCAI Study) Exciting times for the industry! 💼✨ #PRgrowth #IndustryInsights
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