I'm looking forward to checking out lots of international animation for this year's Creativepool awards as a judge. I had two animation entries in last year's awards, so I was honoured to be invited to this year's panel.
It's always great to see how studios around the world are creating animation with a range of techniques. The criteria for how to score is always the toughest element of the process. Sometimes the criteria are set out with fields for technique, creativity, and messaging etc, other times it is the jury's task to agree on an approach. Agreeing on an approach can take a lot of discussion in itself.
I've been on several juries as a judge for animation including; animation for advertising, animation festivals and more general creative awards and the way different judges view animation can be so varied. You have animators who focus on the technical aspects, others on the overall craft and design and those who have narrative and messaging above everything.
A diverse range of views for discussion is always healthy. But when the criteria is wide and loose it can also lead to no one agreeing on their favourites, so everyone's second choice is agreed upon. (It does happen!)
In today's current climate, every animation made is a success. With the drop in demand post covid, the threat of shiny new AI and a year of uncertainty, anyone who has created animation should be proud.
#Creativepoolawards #creativepool #awards #advertisingawards #advertising #animation #judge #creative #studio
We would like to introduce our esteemed judges for the #Animation category for #Annual2024. A huge thank you in advance for your time and expertise! https://lnkd.in/eByeK_J5
Virginia Saldaño, Group Creative Director at R/GA Buenos Aires
GUS Ribeiro, Visual Effects (VFX) Supervisor / Lead Artist at Absolute post
Justin Blyth, Executive Creative Director at Ambassadors
Dan Richards, Animation Director at A+C Studios: Animation Production
Josephine Gallagher, Executive Producer at Blind Pig
#creativeaward #awards
Great work! I almost thought that the room was real footage. Had to take another look at the BTC to make sure