'Activating an Offer' is becoming a popular component of loyalty programs for supermarkets, telecoms and airlines. Here are its advantages over a blanket promotion: - Control over the inventory of the offer. - Rewards offered to early and engaged customers. - Assists in modelling which offers appeal to different customer types. - Mentally commits the customer to a future purchase. - Prevents offers being 'discovered' at the Point of Purchase, which is the margin you are giving away. - Creates a new 'limited time' acquisition offer. Omneo's Claim Benefit and Reward features allow you to build out these sorts of activation experiences for your customers. Go here to know more about how they could work for your brand: https://lnkd.in/d2WhEUDN #retail #customerexperience #retailbenefits
Omneo’s Post
More Relevant Posts
-
How do you cater to a wide range of customer types? Some customers love discovering sophisticated loyalty and shopping experiences whereas others just want to trade money for products they love. Omneo’s approach to loyalty program design and the incentive mechanics we have available allow you to create a program that starts (and stays) simple for those direct shoppers, while also allowing for your ‘pro-sumers’ to explore and discover new experiences the more they shop with the brand. Our Achievement mechanic allows you to introduce gamification techniques that allow customers to progressively ‘unlock’ new loyalty incentives and experiences at a pace that lines up with their engagement history with the brand. Remember that loyalty programs are all about creating compounding customer value over time. This ‘learn as you shop’ approach can bring even the most indifferent customer along for the loyalty journey you have designed for them. #retail #Omneo #CX
Are you ready to offer more than basic spend-based loyalty benefits? Typical loyalty programs reward customers based on spend alone. Few encourage customers to explore and experience everything a brand has to offer. Omneo's sophisticated Achievements capability enables you to guide customers throughout their journey, acknowledging and rewarding their progress as they engage with the various products, services and experiences you offer. Achievements provide the capabilities to: ✔ Link achievements to all aspects of your customer's experience, from subscribing to owning and everything in between ✔ Use badges to highlight new and unlock exclusive access to products, services and experiences relevant to each customer ✔ Encourage exploration with skill trees, allowing customers to unlock higher levels of achievement relevant to what they most value ✔ Surprise and delight customers with hidden and mystery achievements ✔ Connect achievements with other incentive mechanics (points, tiers, rewards, exclusive access, service levels) ✔ Give your retail and service teams access to view each customer's achievements to understand their engagement and provide a more personalised experience ✔ Build achievements into the design of your staff incentive program to acknowledge their unique achievements and experience Go beyond traditional loyalty program experiences. Omneo provides retail brand teams with the technology, expertise and implementation support they need to connect the dots between their customers, teams and platforms to deliver 1:1 connected retail experiences and loyalty. #CustomerExperience #LoyaltyProgram #Omneo #Gamification
-
-
By acquiring a simplified, memorable, and easily accessible "Fly"XYZ" domain, airports can improve their online presence, #enhance online #passenger #engagement and realize a positive Return on Engagement in the dynamic landscape of the attention economy. #FlyXYZ #StrategicApproach #DigitalEngagement #PaxEx #CX #ROE #ReturnOnEngagement #ROI #CRO #Digital #AirportRetail #eCommerce
-
-
Customer Success; Director at Accelya Group I Empowering airlines to achieve success with software solutions
Offer and Order Transformation: Insights from T2RL Engage London 🚀 Barbara Moreno, Director of Product Marketing at Accelya, shares her top takeaways from #T2RLEngage2024. In her latest blog, she explains how Accelya is setting new standards in airline retailing by offering personalized, flexible solutions that meet each airline's unique needs. ✈️ Read the blog to dive into the future of Offer and Order transformation and Accelya's vision for modern airline retailing. 👉https://ow.ly/E1L550TKqLI #AirlineTransformation #OfferAndOrder #T2RL #ModernRetailing
-
-
Implementing loyalty mechanics is easy. The hard part is choosing which ones are right for your customers, staff, and brand. The good news is that Omneo’s platform and team have the tools and experience to help you establish your loyalty foundations quickly and then iterate on more sophisticated offerings over time. This test, learn, and lock-in approach allows you to explore unique loyalty program options safely and ensure you’re only investing in things that deliver true incremental value to your brand and the customer’s shopping experience. It allows you to design layers within your program to accommodate different types of customer engagement, from casual customers to prosumers or fanatics. The most important thing to do is start. It's 2024. If you don’t feel like you’ve locked in a great loyalty strategy and capability for your brand yet, what are you waiting for? #retail #Omneo #loyaltyprograms
-
-
Why ITS Ecosystem Matters ↗️ • Seamless Integration: Transit operators avoid the compatibility issues that often arise when piecing together systems from different vendors. • Simplified Management: Having a single provider means there's only one point of contact for support and maintenance. • Consistent User Experience: Passengers enjoy a consistent user experience, whether paying for a ride or using a mobile application to plan their journey. • Efficient Upgrades and Scalability: Future upgrades and enhancements can be implemented more swiftly and cohesively. • Cost-Effectiveness: By consolidating procurement and maintenance with one provider, transit operators can significantly reduce the total cost of ownership over the system's lifecycle. Want to learn more about kentkart's ITS ecosystem? We are waiting for you in the comment section 💬 #publictransport #smartmobility #ITS
-
Offer and Order Transformation: Insights from T2RL Engage London 🚀 Barbara Moreno, Director of Product Marketing at Accelya, shares her top takeaways from #T2RLEngage2024. In her latest blog, she explains how Accelya is setting new standards in airline retailing by offering personalized, flexible solutions that meet each airline's unique needs. ✈️ Read the blog to dive into the future of Offer and Order transformation and Accelya's vision for modern airline retailing. 👉https://ow.ly/fAFn50THwAk #AirlineTransformation #OfferAndOrder #T2RL #ModernRetailing
-
-
Just experienced an interesting scenario with my Rapido ride. Upon arrival, the driver informed me he needed to make a quick parcel delivery through Porter before starting the trip. It got me thinking about the seamless integration of various tech platforms in our daily lives. In today's world, drivers are leveraging multiple platforms like Ola, Uber, Rapido, Namma Yatri and Porter to optimize their time and earnings.How about integrating it via a common platform. This kind of integration will not only benefits them but also enhances efficiency for users like us. However, as with any innovation, there are both pros and cons to consider. On one hand, this multi-tasking approach offers convenience and flexibility. On the other hand, there may be concerns regarding prioritization, service quality, and potential conflicts between platforms. I'm curious to hear your thoughts on this evolving landscape. Are we heading towards a future where technology seamlessly integrates all aspects of point-to-point logistics? Share your perspectives! #TechIntegration #FutureTrends #LogisticsInnovation #MultitaskingDrivers #ProsAndConsDiscussion #TechEcosystems #PointToPointDelivery #RideSharing #ParcelDelivery #DigitalTransformation.
-
SVP & Head Airlines Europe & Africa at Accelya Group I Passenger I Cargo I Distribution I Retail excellence
Here’s yet another way Accelya is fast tracking the retail transformation at Scale by providing a quick and easy way to begin the NDC journey for our airline community. #BreakingNews Accelya are excited to introduce FLX Select: Fast, Standardized NDC Deployment FLX Select leverages Accelya’s market leading NDC technology through a pre-defined scope of capabilities and a consistent deployment and brings the value of NDC and Modern Retailing to the broader airline community quickly and efficiently. Accelya will launch FLX Select with top-performing aggregators and leading travel sellers like Travelfusion and Navan ensuring a seamless implementation and a global reach, enabling airlines to rapidly generate offers and orders. FLX Select, makes your first step to retail transformation quick and simple. Find out more here: https://ow.ly/yf1e50StyQx #AirlineRetailing #NDC #Innovation #Accelya
-
It’s 10pm after a long day at work, shops are shut, there's an important meeting tomorrow & you’ve ran out of deodorant 😲despair😲 THG Ingenuity 🤝 Holland & Barrett In just 6 months, Holland & Barrett, have achieved industry-leading E-Com fulfilment speeds with THG Fulfil! ⚡ 10 minutes from order being placed to being dispatched from our warehouse ⚡12 hours from your order being placed to being delivered (even with a 1am NDD cut off) What better way to show you than with an ASMR video from our THG Studios All powered by THG Fulfil 👏 - 1/3 of our complete commerce platform THG Ingenuity, alongside THG Studios & THG Commerce. P.S - Turn the sound up if you're an ASMR fan like me #HollandandBarrett #THGFulfil #fulfilment #customerfirst #warehousing #automation #operationsmanagement #delivery #shipping #logistics #supplychain #technology #ecommerce
-
It's #LogisticsLingoFridays, and today we're diving into Retail Centers with Hypr! 🛒 These hubs are the backbone of efficient same-day delivery, ensuring your products move swiftly from store to customer. How are you leveraging retail centers to boost your delivery game? #SameDayDelivery #Logistics #RetailInnovation
-
