Omnicom Media Group’s Post

RECMA's Diagnostics report once again names OMD as the best-performing global media network for the sixth consecutive report, and a breakdown of the global ranking positions OMD as the best-performing agency in EMEA, Central East Europe, the Nordics, and North America. OMD's outstanding performance has significantly extended its lead over its nearest competitor and RECMA declared that "OMD has no direct competitor today" among global media agency networks. The report highlights OMD as ‘Dominant’ in EMEA markets; the UK, Greece, Italy, Germany, Sweden and Turkey as well as in Australia, New Zealand, Peru, and the USA. Blake Cuthbert, CEO of OMD EMEA, commented, "This recognition highlights how our unique and collaborative approach as cross-functional teams with connected capabilities, driven by our industry leading-talent, continues to deliver business transformation and growth for our clients across our EMEA markets." This achievement celebrates the hard work and dedication of all our OMD teams, clients, and partners. Read more: https://lnkd.in/epN8mUUs #RECMA #OneOMD #Performance RECMA - Research company evaluating the media agency industry

With four of the Big Six holding companies having released their 2023 financial results (still waiting on dentsu and Havas), it’s safe to say that Publicis and Omnicom fared better last year than #IPG or WPP. And though most analysts will gauge that hierarchy of success on organic revenue growth, it has more to do with the directions each holding company chose to go in with investments and types of clients won over the last few years — some of which paid off, and some that didn’t. #holdingcompany In this piece by Michael Burgi, we speak to Jay Pattisall of Forrester.

https://lnkd.in/gw-4cC5C According to COMvergence’s newly-released study, H1 2024 Global New Business Barometer (NBB), PHD came out as the #1 global #media agency with a total new business value of $3.3 billion, including account retentions in the amount of $3.1 billion for the first half of the year. Volkswagen Group represents 75% of PHD’s total retained billings. All figures are in U.S. dollars. OMD Worldwide ranks number two globally with nearly $1.5 billion in new client wins and retentions, due notably to the consolidated win of the GAP in the U.S. ($590 million) and the retention of Mercedes-Benz Group in China ($110 million). Starcom takes third position, scoring the largest amount of new client wins with an increase of $1.2 billion, including Lego global ($440 million) and Nestlé China ($420 million). Looking at net new business results (wins minus losses), Starcom is the leader with an increase of $1.2 billion of incremental billings, followed by OMD up $769 million and Spark Foundry with a $470 million increase. At the group level, Omnicom Media Group (OMG) leads the NBB global ranking with a total new business value of $5.3 billion, including retentions. OMG is the media services division of Omnicom and parent company of the OMD, PHD and Hearts & Science global media agency networks. Looking at net new business, in second place, Publicis Media recorded the highest incremental billings growth figure with a $2.4 million increase. GroupM ranks third when including retentions of $1.3 billion, while Havas Media Network earned an overall net new business gain of $275 million. In H1 2024, COMvergence assessed more than 1,740 media account moves and retentions, a total of 1,210 advertisers across 49 countries totaling $16.4 billion. (That’s a 14% YoY increase over H1 2023). Pitches and account moves in the U.S. represented 30% of the total spend reviewed globally, while China accounted for 21%. Local pitches represented 66% of the total reviewed spends, amounting to $10.8 billion. The overall retention rate during H1 2024 was 39% versus 21% during the same period last year. PHD, Spark Foundry and OMD have been the most successful media agency networks to retain their client relationships after a pitch. At 89%, OMG scored the best retention rate among the Big 6 groups. Global and multi-country reviews resulted in $5.6 billion in billings. A total of $3.8 billion came from the top 10 pitches for: Volkswagen Group, $2,300 million; Lego, $470 million; L’Oreal (UK), $260 million; Hasbro, $130 million; Spotify, $130 million; Pernod Ricard (EU), $110 million; HP, $130 million; L’Oreal (Benelux), $90 million; Levis, $75 million; and Sage $65 million.

As media consumption diversifies, a robust dialogue between data insights and strategic decisions becomes increasingly essential for measurable success. Takeaways from a recent CMA Media Council session address the complexities of determining ROI in an evolving media landscape. Media Council members, Hilary Borndahl, Founder & CEO, Miix Analytics Inc. and Steve Muscat, VP, Strategic Partnerships, Active International outline the key insights: ➡️ A meticulous approach to ROI is necessary to track media effectiveness amid rising costs and inflation. ➡️ Analytics teams need to have a comprehensive understanding of what to measure for ROI. ➡️ Insights managers have a role to play in steering marketers to a longer-term approach. ➡️ There's a need to establish a common language for outcome measurement and stakeholder alignment. ➡️ Transparency in sharing campaign success metrics will foster industry trust. Read the blog to learn more from the point of view of media experts: https://ow.ly/Fffa50Rzsp8 #MediaStrategy #ROI #CMACouncils #MarketingLeadership #Media #ThoughtLeadership #CanadianMarketing #Innovation #Collaboration #StrategicThinking

A compelling dive into Publicis Groupe and Omnicom financials by Joshua Novick… A few Mercer Island Group observations: 1. Omnicom’s 16% EBITDA is quite healthy… despite their much less significant dependence on data and tech than on creative services than their holdco peers. Maybe they know how to make money on creative? 2. Omnicom revenue per employee is much stronger. That could be interpretted as a sign of their agencies’s brand health…. 3. BUT investors aren’t buying it. The Publicis focus on data and tech tastes better to investors. 4. Of course, none of this means YOUR brand will be better served by either holdco. They both have extraordinary employees and deep capabilities ACROSS their holdings. For most mid market brands, the question is “can they provide a truly integrated service offering”. I’m sure they can in many cases. However, unless you need a truly global integrated offering, the best Publicis Groupe, Omnicom, dentsu, WPP, Interpublic Group (IPG), Stagwell and Havas offerings should be compared to the best independents. Agencies like BarkleyOKRP (now adding Adlucent) offer a full range of services. There are others. Kick the tires and find the combination of people and capabilities that your brand needs. Maybe it’s from one of the holdcos, maybe not. 5. And there are some incredible specialists that work well with other agencies and still help produce miracles. There are too many to list but we work with them every day. 6. And if you have a smaller brand or smaller budget (less than $25 million in overall marketing budget) there is a thriving community of small agencies that can help you succeed. So many amazing shops doing amazing work with amazingly passionate people. Yes, we can help Mercer Island Group, but that is not the point here. The point is that your agency roster can be a multiplier on success. Choose wisely, lead with care and vision, pay well and enjoy how the agencies can help you achieve your numbers. 4A's ADWEEK Ad Age Campaign US The Drum

The Advertising Industry's New Power Couple: Publicis vs. Omnicom. Gone are the days when WPP, still the leader in revenue, led the pack of the big five advertising groups. However, it now lags far behind in profitability and value. While Omnicom is more efficient in revenue per employee, Publicis has the edge in cost per employee. The next wave is of Data, AI, Innovation and the reach; with tech giants like Google and Meta now dwarfing the traditional ad giants in both revenue and profit. Great analysis and numbers by Joshua Novick | Bondo Advisors #AdTech #Data #AI #AdvertisingandMarketing

A fascinating analysis of the agency holding company strategies. Publicis Groupe by focusing on offering “integrated full service agency client solutions”have found a way of countering conflict, effectively reducing the need for costly individual agency structures, and building more agency resources for clients into the service by drawing revenue through non-transparent digital programmatic media buying. dentsu have a similar strategy but aren’t executing it as well. Omnicom conversely have largely stuck to the traditional individual agency model and seeing the second best growth in the industry. Well done Brian Wieser, CFA at Madison and Wall. Publicis Media, dentsu Media, Omnicom Media Group, WPP, GroupM, IPG Mediabrands

The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers. While vendors are largely bullish on attention guarantees and their potential impact on the advertising market, other industry players tend to be more cautious. Omnicom Media Group agency OMD continues to conduct attention measurement... #adweek #bhivenectar #industry

🏆 The United Media Agencies released their UMA Ranking of 2023 ! 🏆 With an 11% growth in its revenue, we would like to congratulate Mindshare Belgium who took over the top position 🥇 in the UMA Ranking of Agencies. With a market share of 27,3%, GroupM Belgium consolidates its first position in the Group Rankings. In the second position in the agencies ranking, we can find Space 🥈 and then in the third position, Initiative 🥉, who both achieved brilliant results this year. We also would like to congratulate dentsu Benelux for its relative growth of more than a third (+36%) in its 2022 revenue 👏 , Wavemaker Belgium (+31%) and Mediaplus Belgium (+28%) also achieves remarkable advancements, followed by Publicis Groupe Belgium (+14%) and EssenceMediacom Belgium (+7%). 👏 👏 👏   To discover more about the UMA Ranking 2023, click on the following link : https://lnkd.in/eddAxv9P 🌟 In order to develop your knowledge and create new opportunities in the media and communication sector, join andzup, the B2B prospecting solution conceived to improve your commercial strategy ! FR : https://lnkd.in/eG5V2uYU NL : https://lnkd.in/e8ScDTVb

Please join us in welcoming our newest OMD team member 🥰 “Hi! I'm Clinton, the Head of PPC at OMD. As a seasoned digital marketing professional, I am driven by a genuine passion for achieving outstanding results. My journey in the dynamic realm of digital marketing is a testament to my unwavering focus on performance, thriving in the ever-evolving landscape. Staying abreast of trends isn't just a part of my job; it's a dedicated commitment to excellence. I take great pride in implementing best practices and leveraging my skills to ensure unparalleled success for our clients. My approach goes beyond meeting expectations; it's about consistently exceeding them! Witnessing the success of those I collaborate with brings me immense joy as I believe in fostering partnerships that are not just transactional but truly transformative. Let's embark on this exciting journey together, where every challenge is an opportunity, and success is a shared celebration.” Clinton Birtles - Head of PPC https://lnkd.in/dUtH_Mam _________________________________________ #digitalmarketingagency #teammember #onlinemarketingforsurgeons #onlinemarketingfordoctors #marketingfordoctors #marketingforsurgeons #plasticsurgerymarketing #skincaremarketing #dentalmarketing #medicalmarketing #cosmeticmarketing #medicaldigitalmarketing