Omniscient Digital’s Post

Excited to share that my conversation with Nolan Parker is now live! I really enjoyed learning about Nolan's systemized approach to uncovering what makes Rook highly valuable to their customers. Getting to the heart of your unique value proposition isn't just a nice-to-have; it's critical to the success of your business. It shapes everything – from communications and marketing to sales, product development, and service delivery. It reduces time and resources spent on things that don't move the needle. For example, once you're clear that your product or service provides a greater value to certain companies, you won't spend time on sales calls with companies that aren't in that category. I’m curious – what are the game-changing questions you’ve asked that really honed in on your focus or opened up new paths? Drop them in the comments! Listen to the full episode on the following platforms: Spotify: https://shorturl.at/gkF45 Apple Podcasts: https://lnkd.in/gvsi7HQN

✨ NEW EPISODE ALERT ‼️ ✨ Solve a business issue in real time with me & Laura! The issue? We’re running behind on our initial deep cleanings more than we’d like to admit. So today, Laura and I walk through the steps we’ve taken to correct this problem. Firstly, Laura conducted an audit to identify the root causes of the issue, which ruled out certain things, which we talk about in detail. We settled on the idea that it’s a combination of using the wrong products and our pricing for those cleanings, which we do explain in this episode! We’ve now set a goal of being on time for 80% of our deep cleanings and are implementing new policies and training to achieve this - and we’ll definitely keep you updated on our progress! 💖 SPOTIFY: https://lnkd.in/efYWkqWf 💖 APPLE PODCASTS: https://lnkd.in/ezE-975A 💖 YOUTUBE: https://lnkd.in/em3X7SZD 💖 SHOW NOTES & MORE: https://lnkd.in/e2nTDnNS Hope you enjoy! 🩷Holly

So many people tell me that they aren't creative... like they have to admit that up front when they find out about my podcast. But what if I told you that everyone has at least one type of creativity waiting to be unleashed within them? I know that everyone does - including you. And, if you're thinking "what, no, not me!?!?".... perhaps you just haven’t realised it yet? In this episode of Creativity: Uncovered, 𝐈 𝐚𝐢𝐦 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐚𝐧𝐝 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐮𝐧𝐭𝐚𝐩𝐩𝐞𝐝 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 by exploring three traditional types of creativity: exploratory, transformational, and combinational.  By shedding light on these distinct forms of creativity, I aim to spark a realisation within you, igniting a journey to unleash your innate creative abilities. Tune in and embark on an exploration of your creative self. Happy listening! 𝑥𝑜 𝐴𝑏𝑖 𝐓𝐔𝐍𝐄 𝐈𝐍 𝐇𝐄𝐑𝐄: 🎧 Spotify: https://bit.ly/3NAKrxQ   ❣️ iHeart: https://linke.to/pa8wi   🍏 Apple Podcasts: https://apple.co/46duvIX   🤖 Google Podcasts: https://bit.ly/3Xg5ed8  

The Great Inversion: The Soundtrack to Your Wait! We sense the anticipation. The grand finale of our TNMT “The Great Inversion” research series is almost upon us. 👀 Our team is putting in the final touches on this year-long trend analysis. While we wrap up, why not catch up or revisit our earlier trends in podcast form? We've converted our previous four trends into concise 15-minute audio conversations: 🎙 Trend #1: Communities Define Demand https://lnkd.in/ea-BNfw3 🎙 Trend #2: Advances in Travel Means https://lnkd.in/ep63X2qM 🎙 Trend #3: Embedded Travel https://lnkd.in/eRb55tP7 🎙 Trend #4: From Transactional to Relational https://lnkd.in/eFW6-3za And, if you're looking for quick access via your favorite podcast apps, no problem. 🎧 Spotify: https://lnkd.in/eKfTG6WQ 🍎 Apple Podcasts: https://lnkd.in/etTzsK_p

I wish it were true... but it isn't. Posting more WON'T get you seen more. If you're putting crappy content out there thinking it'll increase your reach you're wasting your time. You'll be burned out and run down at trying to make it work by saturating the feeds. The only one of two times we're putting out more is when we know what works and we're doubling down on it. The other of those two times that we post more is when we're finding out what works and going into a dedicated experimentation phase as a way of getting through more tests quickly. It's quality over quantity if you want to create meaningful content that resonates with your audience and has a true impact. (I go into more on Episode 4 of the Big Vision Business Owners Podcast which comes out THIS Thursday, 30th November. Head to Spotify or Apple Podcasts to Subscribe/Follow! Spotify: https://lnkd.in/ePk8h6TB) || Apple Podcasts: https://lnkd.in/eEHq3rt3)

Consistency isn’t just a goal—it needs to become a way of life. Everyone wants it. Most never master it. This is especially true when it comes to self motivation. Put in the work, stay disciplined, and reduce distractions. Your future self will thank you. Explore the human side of creativity by following Object Subject Form. Apple Podcasts: https://apple.co/3V0UUWS Spotify: https://lnkd.in/gQYrYAa7

They found a solution for this baby who could not travel without seeing its mother. Zen tip: Perception is reality. Use that to your benefit. When we cultivate a mindful and positive mindset, we can transform our reality. Be conscious of your thoughts and how they shape your perception. What you think about influences what you say and what you do. And your actions ultimately become who you are. It all begins in your mind, so think “good stuff” with intention. You know, things like compassion, things that make you laugh, thoughts of gratitude. Shut off the gloomy news and politics apps, and go find something beautiful around you. Follow for more vids and thoughts. For more things that might make you go “hmmm…” look for Zen Sammich 🎤🎧 on Spotify, Apple Podcasts and YouTube.

How do you stand out from the crowd? Turns out Stephen and I had similar ideas. It can feel like you need to convince prospects to work with you, especially in such a competitive space. By thinking strategically you can discover ways to differentiate yourselves. We've done this by setting ourselves apart from others. Its more than design. We know how to think. We know the right questions to ask. We know how to strategise. We know how to make it look good. And because of this edge, we can do more for our business and even more for our clients. Simple. Ep. 72: Founding Brand Master Academy with CEO Stephen Houraghan - ----- Listen to Build Better Brands on Apple, Spotify or wherever you get your podcasts.

Did a little something different this week - I interviewed Sean Collins ! Sean went through some of the work that he did at Revel, and we talked about how to run effective tests. Couple things I learned: 1. Go big or go home - Sean tells a crazy story of how he basically gave away $10k to each user, only to learn that the test didn't provide much lift. 2. Know the impact you want to drive, but analyze against other metrics, too - If you only focus on one metric, you may hurt a lot of others. 3. Revisit test cohorts - It is really easy to get short-term wins that are really long-term losses. Curious to hear what you think of the episode! Listen here: spotify: https://buff.ly/49IxUAp apple podcasts: https://buff.ly/3HVsu9x youtube: https://buff.ly/43NPNfG

We are live with Ep 24 of Best Story Wins, ft. guest, Melissa Rosenthal, CMO at Insight Timer. In this episode, Melissa shares her 'misfit' approach to growing and innovating brands, and how disruption is a lifeline, not a buzzword. We discuss how she's brought this thinking to her roles, scaling and redefining companies in the media and tech spaces. We also dive deep into her purpose-driven work at Insight Timer, a wellness app that emphasizes a community-built model for holistic well-being. We discuss the significance of cultivating a movement more significant than your product, the shift towards prioritizing retention over brand awareness, the pitfalls of adhering to the growth-at-all-costs playbook, and much, much more. My favorite quote from the episode is, "Efficiency is not a strategy." There's a lot of great content in here - be sure to give it a listen: Spotify: https://lnkd.in/gPDEy4qt Apple Podcasts: https://lnkd.in/g-HkphAk