Open Media UK’s Post

Happy #EarthDay! 🌍 Let's celebrate the most important thing in our lives - our Earth. Today, let's commit to a good act to better our Mother Earth and extend this sentiment throughout the year. Spread your company's efforts to improve our Earth's quality of life with our Environmentally Friendly Audiences. Learn more: https://buff.ly/3HQjJxy #SustainableMarketing"

"Earth Day Every Day: Cultivating Sustainable Practices in the Digital Age" Introduction: As we celebrate Earth Day, it's crucial to reflect on how our digital practices intersect with environmental sustainability. As a social media manager, you have a unique opportunity to leverage your platform for positive change. Let's explore how we can cultivate sustainable habits in the digital realm and beyond. Body: 1. **Minimizing Digital Footprint**: In the age of constant connectivity, our digital footprint continues to expand. From energy consumption to electronic waste, our online activities have real-world consequences. As social media managers, we can lead by example by optimizing our content for efficiency and reducing unnecessary digital clutter. 2. **Promoting Eco-Friendly Brands**: Use your platform to amplify the voices of eco-conscious brands and initiatives. Highlight companies that prioritize sustainability in their products and practices. By showcasing their efforts, you not only support their mission but also inspire your audience to make more sustainable choices. 3. **Educating and Inspiring Action**: Beyond posting about Earth Day, use your platform to educate your audience about environmental issues and solutions. Share informative content, tips for eco-friendly living, and actionable steps they can take to reduce their impact on the planet. Encourage dialogue and engagement around sustainability topics to foster a community committed to positive change. 4. **Embracing Sustainable Practices**: Evaluate your own digital practices and identify areas where you can make improvements. Opt for eco-friendly hosting providers, minimize file sizes to reduce bandwidth usage, and incorporate sustainable design principles into your content creation process. Every small change adds up to make a significant difference. 5. **Joining Forces for Collective Impact**: Collaboration is key to driving meaningful change. Partner with other social media managers, environmental organizations, and influencers to amplify your message and reach a wider audience. By working together, we can leverage our collective influence to advocate for a more sustainable future. Conclusion: As social media managers, we have a responsibility to use our platforms for good. By integrating sustainability into our digital practices and content strategies, we can contribute to a more eco-conscious online community and inspire positive action beyond Earth Day. Let's harness the power of social media to promote environmental stewardship and create a brighter, greener future for generations to come. #earthday #earthdayeveryday #happyearthday #earthdayiseveryday #earthdaybirthday

🌍 It's Earth Day! 🌎 Here’s 6 things we’ve done as a business to reimagine our work for the world we want to create: 1: WE’RE B CORP CERTIFIED In 2023, we became B Corp Certified; part of a global community that want business to be a force for good. Together, with over 8596 B Corps around the world, we’re transforming the global economy to benefit all people, communities, and the planet. B Lab 2: WE’RE LAUNCHING THE GOOD LIFE 2030 IRELAND Together with Purpose Disruptors we’re piloting Good Life 2030 Ireland to reimagine the role of the advertising and marketing industry; supported by Creative Ireland. Stay tuned for a big announcement soon. 3: We Are AdGreen TRAINED A major rollout of AdGreen training took place with 100% of our creative and production teams trained on sustainable production practices.  4: WE’RE DRIVING Ad Net Zero We’re active participants, and leaders for, the industry’s effort around Ad Net Zero - helping our industry’s transition to net zero. 5: WE’RE Clean Creatives  We’re proud to be one of over 1000 agencies that have signed the Clean Creative’s Pledge; our promise to not work with Fossil Fuel polluters.   6: HELPING OUR CLIENTS DO BETTER As part of our PLANET service, we’re working in partnership with our ambitious clients across the public and private sector to lead transformation and sustainability programmes that benefit the lives of young people today and into the future.

Earth month will soon be upon us. 🌏 3 tips for communications leaders polishing off what is sure to be the "greenest" messaging of the year. 🥂 Celebrate actions, not just forward-looking commitments - What sustainability needs more than ever are examples of what progress looks like and the case studies that prove it's worth the hard work. 💯 Be Authentic - The most compelling and engaging stories aren't perfect. They resonate because they are bold, slightly messy, and perfectly tied to who you are and what your brand stands for. 📅 Trade the short-term content plan for a campaign - Infuse sustainability messaging into your brand strategy. It should be an always-on internal and external campaign. You might find more hearts and minds engage later in the year when there aren't 1000 other campaigns talking about the same topics. Looking forward to a month of inspiration and advocacy for a better future. 🌎 Ping me if you want to discuss your story and strategy. #esgcommunications #sustainability #brandmarketing #earthmonth #sustainabilityconsultant

A lot of our clients are thinking about sustainability, so we are too. To celebrate #EarthDay, we asked Manifesters to share some of the most interesting nuggets they’ve come across in the process (spoiler alert: that tends to happen with a team of journalists). If this is the kind of stuff you can’t get enough of, check out our article about why interesting content is good content from our EVP of strategy, Geoffrey Director: https://lnkd.in/eh6RAvy

Sustainable products are what we do...

Environmental Activism: 1️⃣ Harness the Power of Tech: Dive into the toolkit's resources on how to use digital tools to amplify your environmental advocacy. 🚀 From social media campaigns to virtual events, let's leverage technology for greater impact! 2️⃣ Empower Your Voice: Learn strategies to effectively communicate your message online. 📣 Whether it's creating compelling visuals, crafting engaging content, or reaching wider audiences, the toolkit equips you with the skills to make your voice heard. 3️⃣ Collaborate and Innovate: Connect with like-minded changemakers around the globe! 🌍 The toolkit includes tips on building digital communities, fostering collaboration, and sharing ideas for sustainable solutions. 4️⃣ Take Action: Ready to make a difference? Explore actionable steps you can take today, right from your smartphone or laptop. 🌟 Whether it's starting a virtual petition, hosting a webinar, or launching a digital campaign, every action counts. Join us in using technology to drive environmental change! 🌱💻 Together, let's build a future where sustainability thrives. 🌿💚 Check out the link in our bio to download the Digital Innovation Toolkit and unleash your potential as a digital eco-activist! 📲✨ #DigitalActivism #YouthForClimate #InnovationForChange Let's innovate, inspire, and ignite change for a greener, brighter tomorrow! 🌍💫

Sure, here's a revised social media post for crossposting on LinkedIn: "🚀 Exciting news! Our team just launched a new project that we're thrilled to share with you. 🌍 Our latest initiative focuses on sustainability and community impact, making a positive difference in the world. Stay tuned for updates on how you can get involved! #Sustainability #CommunityImpact #MakingADifference" I will be unable to post the content on the provided link, but you can use this text to create the post on your preferred platform. If you have any other requests, feel free to ask!

“Saving our planet is now a communications challenge”. David Attenbourough This is from someone who has inspired what they now call "The Attenbourough Effect". According to a report by GlobalWebIndex over 14 million people from the British population tuned in to the BluePlanet programme and it reported over 53% of people across the UK and US have reported to have reduced their plastic waste drastically as a result. What can marketing learn from this? 🦍 Relatedness: The voiceover from DA of these programmes makes us feel connected to the animals we are watching. We see these animals with their children and families and we get the "they are like me" feeling. Our sense of connection is increased along with empathy. This helps influence our behaviour. 📖 Stories not statistics: Instead of numbers we are engaged in the atomic stories of animals. The micro storytelling enables us to connect and understand the bigger context. It personalises it and motivates towards action. ✨ Purpose: In Daniel Pinks book "Drive" he speaks of intrinsic motivations which includes Meaning, Autonomy and Purpose. People find drive when they connect with a sense of purpose. In particular, the next gen consumers are motivated by organisations who are PDO's (purpose driven orgs) and have increased brand loyalty to these types of brands. David Attenborough is 97 years of age and his passion and purpose is continuing to influence behaviour change! #MarketingCoach #Communications #Sustainability #GreenMarketing

As someone deeply passionate about psychology (which might just be what I graduated in), I'm always intrigued by the reasons behind everything we do. At BASES, our focus is on unraveling the science, the 'WHY', behind aspects like social media messaging. Dive into this insightful article that explores the Neuroscience involved in creating social media messages that truly appeals with audiences. Fascinating read! #innovation #socialmedia #neuroscience #BASES