A lot of our clients are thinking about sustainability, so we are too. To celebrate #EarthDay, we asked Manifesters to share some of the most interesting nuggets they’ve come across in the process (spoiler alert: that tends to happen with a team of journalists). If this is the kind of stuff you can’t get enough of, check out our article about why interesting content is good content from our EVP of strategy, Geoffrey Director: https://lnkd.in/eh6RAvy
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Our seminar and panel discussion at the Future Leap Festival of Sustainable Business Conference is finally here! Leading Change: Brand Activism, Communications and Business. We've been asking our incredible team of speakers a few questions about what to expect from them at the conference, here is what Issy Cheung creative director of The Discourse had to say... Make sure to say hi to us if you're attending the event and sign up to our newsletter using the link below, to keep up to date on all events we'll be attending! Newsletter Sign Up: https://lnkd.in/emwpPs2c #BristolEvents #NetworkingEvents #SouthWest #GreenTech #SocialImpact #SustainableBusiness #CorporateResponsibility #SustainabilityAwareness #EthicalLeadership **Full Interview** What does ‘Brand Activism’ mean to you? For me, brand activism means using your position, power and influence as an organisation to create change in society. It should never be just a marketing strategy, where your voice just creates more noise, it’s an opportunity to add value and give something back. Should businesses engage in social and environmental issues? Yes, I believe all businesses have a responsibility to engage in social and environmental issues, both ethically and from a business perspective - they need to have cultural fluency and be able to adapt to societal changes to remain relevant.
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Did you know that we’re on Instagram? 📸 Make sure you're following us to get on-the-pulse insights and the latest developments in event sustainability! Instagram handle 👉 weareisla_uk (FYI If we share dog-related content, this is where it’s likely to be) #EventProfs #SustainableEvents
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While Earth Day serves as a crucial reminder of our environmental responsibility, at Open Media, sustainability is a core value we champion every single day. ♻️ We're committed to minimising our environmental impact while maximising the effectiveness of your OOH campaigns. Curious about our approach? Check out our article: https://lnkd.in/er5wJHVp This article highlights how we achieve a delicate balance between impactful campaigns and positive community relationships. ⚖️ One example? Powering down our screens overnight. This simple yet effective strategy reduces our carbon footprint while maintaining high audience reach for our clients. Let's all play our part in creating a sustainable future. By adopting similar eco-conscious practices, businesses like ours can make a real difference. #earthday
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As Earth Day is recognised around the world today, it is timely for those of us working in advertising, marketing and communications to recognise the role we can all play in pushing sustainable progress forward. This article in Campaign Asia-Pacific today from Sebastian Munden and Matt Bourn gives some great pointers on what we should be doing. As they say: 'Listen to the voices that challenge our industry, from within and from other industries, and make sure your work is helping to make positive progress.' We are brilliant at persuading people to do and buy things. We need to harness that energy and expertise into helping people understand what is happening to the world around them, how their actions can make a difference and how they can make better, more sustainable choices. #EarthDay
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Fractional CMO for Impact-Focused B2C Brands | Speaker & Educator on Sustainable Marketing | Founder of The Green Marketing Academy™ 🌎
I know it's cheesy to say, but despite our differences in political, religious and spiritual views and beliefs, earth is what we all have in common. 🌍 Beyond the feel good / do good motives behind prioritizing sustainability, my "why" continues to be focused on serving and working with brands that inspire more conscious consumerism. Today and every day, I'm proud to be a 1% for the Planet Business Member and a part of the Washington B Corp Collective , encouraging others to use business as a force for good. How are you connecting with or celebrating Earth this month? #earthmonth #sustainablemarketing #businessasaforceforgood #sustainability
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Today, 89% of consumers expect brands to take action for the common good💪 2024 is full of moments where as a brand, you can authentically participate in the conversation and take concrete action to make a positive social and environmental impact. Download Goodeed’s 2024 Solidarity Calendar 🗓️ to learn about some key moments in 2024 where your brand can take the step towards making a positive social and environmental impact thanks to your existing media budgets! 📆 https://lnkd.in/ecJ7wtyh
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Helping founders upgrade their LinkedIn brands to attract the right prospects and leads for their businesses | Content & Copywriter|Ghostwriter.
𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗲𝗮𝗰𝗵𝗲𝗿! → Couldn’t teach people how to optimize LinkedIn while my account was dormant. → You can’t tell people how to attract leads when you have none on your own. That’s why I like sharing my weekly review as an experience with others. ↪ Supposed to make 10 posts but ended up with 8 missing on the weekend. ↪My impressions are still low, and I know why; Little to not enough time to engage. ↪Attended the “Youth Sustainability Forum” to commemorate World Environment Day. ↪ For the first time, I attended the “Jadili na HR” audio event but couldn’t make it to the end. ↪Started a week with 3953 followers and ended up with 3981. Thanks for connecting! Happy new week! PS: How my profile looked when I was starting in September 2022 👇
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Environmental Activism: 1️⃣ Harness the Power of Tech: Dive into the toolkit's resources on how to use digital tools to amplify your environmental advocacy. 🚀 From social media campaigns to virtual events, let's leverage technology for greater impact! 2️⃣ Empower Your Voice: Learn strategies to effectively communicate your message online. 📣 Whether it's creating compelling visuals, crafting engaging content, or reaching wider audiences, the toolkit equips you with the skills to make your voice heard. 3️⃣ Collaborate and Innovate: Connect with like-minded changemakers around the globe! 🌍 The toolkit includes tips on building digital communities, fostering collaboration, and sharing ideas for sustainable solutions. 4️⃣ Take Action: Ready to make a difference? Explore actionable steps you can take today, right from your smartphone or laptop. 🌟 Whether it's starting a virtual petition, hosting a webinar, or launching a digital campaign, every action counts. Join us in using technology to drive environmental change! 🌱💻 Together, let's build a future where sustainability thrives. 🌿💚 Check out the link in our bio to download the Digital Innovation Toolkit and unleash your potential as a digital eco-activist! 📲✨ #DigitalActivism #YouthForClimate #InnovationForChange Let's innovate, inspire, and ignite change for a greener, brighter tomorrow! 🌍💫
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Giving Forward to Multiply / Director UNIJES Reference Research Center in Environment and Ecology / Certified Aufsichtsrätin / Certified Human Rights Officer / TOP100 Frauen 2023
Happy Earth Day everyone! 🌍🍀 My way to celebrate: increase our literacy in environmental topics. Because understanding the facts helps us grow our impact. Recently, I finished reading the great book “Not the End of the World” by Dr. Hannah Ritchie. Here's what I learned on how we can maximize our impact as individuals: 🗳️ Vote for the leaders that align with your beliefs. Because policies are far-reaching. 🛒 Purchase products that promote environmental-friendly technologies. Contribute to growing the markets for these goods and leave others behind. 👩💼 Spend your time wisely. We spend many hours at jobs in companies, so pick a career in a company that amplifies your impact. While I recognize that many don’t have much choice, there is no excuse for the ones we do have. Let's continue learning every day about sustainability. #environmental #sustainability #earthday
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We are very proud of our partners at Rubbish Reusables who are working with events in the Netherlands and beyond on a mission to make them more sustainable, including working with Amsterdam Pride Main Stage this year! 🏳️🌈 If you don't know about our groundbreaking new venture Rubbish Reusables yet we are excited to share the news: RR is a new collaboration we have established with some wonderful Dutch partners focused on tackling the issues that reusable packaging systems face. We call our Rubbish Reusable packaging 'The Next Generation of Reusable Packaging' and for good reason: 1. Current reusable packaging is too often made from virgin materials and goes un-recycled at end of life, not very circular... In contrast our reusables will be made with recycled material and can be closed-loop recycled back into new reusable packaging at end of life. 2. Reuse systems are too often very inconvenient for both bar companies to operate and for consumers to engage with. We want to change this so we are focused on smart infrastructure and tech enabled deposit return systems that remove the major pain points for both operators and consumers. Making reuse an easy choice. 3. Reusable products can and should be better for the environment than disposable products, if used correctly. To ensure this positive impact is achieved we use The Rubbish Portal to track the reuse lifecycle and measure its impact so it can be properly compared with the single use packaging it has replaced. Making it easy for businesses to measure and report their improved impact. So if you're interested in #Reuse, #ReusablePackaging, and #SustainableEvents then follow Rubbish Reusables to stay up to date.
🌈 We're thrilled to have partnered with Amsterdam Pride Main Stage this year for the first time! 🎉 Using The Rubbish Portal, we helped measure the environmental impact of this iconic event, providing on-site support for data capture to ensure accurate insights. It's been an incredible journey working with such a vibrant community dedicated to celebrating diversity while caring for our planet. 🌍 The organisers Judith Rigter & Lisa Luijten have been a great pleasure to work with and showed real dedication and commitment to getting the best results possible, we are very impressed and look forward to working with them again. Our mission to make sustainability simpler and more effective is growing stronger, one event at a time. If you run an event and would like to do more for the environment then please get in touch! #AmsterdamPride #EventManagement #Pride2024 #RubbishPortal
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