The Real Madrid C.F. partnership with Ouro unifies sports loyalty with financial products. Together they're giving loyal fans more of what they love, getting them closer to the action and bringing fans more value for their money. The alliance makes Ouro the exclusive partner of the men's and women's football teams for the prepaid, debit and credit card product categories. Emilio Butragueño, Real Madrid’s Director of Institutional Relations, commented, “It’s hugely gratifying. They are leaders in financial services who will partner with us in countries around the world. We share a commitment to values like constant reinvention and trying to get better every day that are as fundamental to our organizations as integrity. We look forward to an enduring and rewarding partnership.” Stay tuned for products to follow. Get updates and join the waitlist at ouro.com/realmadrid. #sportsbusiness #innovation #realmadrid #reinventpossibilities #payments #loyalty #futbol #sportsmarketing #madridista #debitcard #prepaidcard #creditcard
Congrats team Ouro!
Vamos!!!
Amazing!!
Fantastic initiative! To further amplify engagement and conversion, consider integrating gamification elements into your loyalty program, rewarding users for diverse interactions, which can deepen fan connection and boost card usage.