Outdoor Recreation Roundtable’s Post

STALL BRANDING

Very interesting article in Marketing Week on a new brand identity for Aston Villa Football Club – https://lnkd.in/eFV9iczm And here is an article written by myself, about the ultimate emotional brands – sports clubs in Branding Strategy Insider – https://lnkd.in/eGB6eS97 #brand #strategy

Branding is like hitting sixes in cricket—it’s all about strategy, timing, and knowing when to make your move. Ready to elevate your brand and score big? Let’s aim for that branding century!

What sets Playa Power apart from other branding agencies? We've walked their walk. Our team is made up of branding experts who’ve spent decades in the sporting world, so we truly understand how athletes think, how they work, and what they need to thrive. This gives us an edge — because we know firsthand what it takes to succeed in the world of sports. At Playa Power, we're not just about signing athletes up and wishing them good luck 👋 We know they need more than just a plan — they need ongoing guidance, support, and connection. That’s why we stay with them every step of the way, helping them build personal brands that are authentic, relatable, and built to last. #personalbranding #sportsbusiness

❌ Common reasons rebrands go wrong ✋🏼 No clear objectives ✋🏼 Little understanding of the brand core values which can lead to disconnect and confusion ✋🏼 Inadequate communication with stakeholders, both internal and external The key to a successful rebrand lies in a comprehensive assessment of the brand’s current state, strategic alignment with business objectives, and transparent communication throughout the process. And of course, an experienced branding agency! In this blog, we talk about why rebrands go wrong, how you can avoid it, and classic examples of rebrand failures 👉🏼 → https://bit.ly/49p3KSv #Branding #Marketing #Trends Threerooms Branding Agency Rosie Berrecloth East Midlands Chamber (Derbyshire, Leicestershire, Nottinghamshire)

Never underestimate the power of a meaningful brand. Everyone says that a thoughtfully-crafted brand strategy can transform a business, but I never would have realized just how BIG of a transformation until it happened to my own brand and business. A sincere thank you to the team at SUSSNER for the thought, care, creativity, and enthusiasm they put into the redesign of the Sprocket brand. Check out more details here: https://lnkd.in/gEvY6KwX #playsmartwinbig #faninsight #marketresearch #sportsanalytics #playtowin #rebrand #brandstrategy #brandsmademeaningful Derek Sussner Tessa Sussner Tucker Larson

There's no limit to what we can brand for you, and there's nothing like seeing your brand out and about! #branding #businesscup #spreadyourbrand #promoteyourself #promoteyourbusiness #businessready #outandabout #downtown #cup #whatsyourcup

The Art of Brand Connection In a world inundated with brands, how do you make yours stand out? Let's discuss the art of forging genuine connections through branding. Saltwater Promotions is here to help you make waves! #BrandConnection #Authenticity

You know what hit home for me at that PSA Thames Valley panel? The idea of branding from your true, authentic self - not some polished, surface-level place. I talked about Appreciative Inquiry, which is all about digging into the peak moments and strengths that an organisation is built on. Instead of forcing some external brand identity, it lets the real brand essence bubble up organically from people's actual experiences and stories. Got me thinking - why don't we take that same approach for our own personal brands as individuals and speakers? Rather than twisting ourselves into some preconceived mould of who we should be, we can tap into the stories and truths that genuinely run through us. Like Charlie Whyman said (in her classic straight-shooting way), "Don't be afraid to stand out and fly your own weird flag." Yep, the most magnetic personal brands let our quirks and raw humanness shine through. Rachael Edmondson-Clarke reflected on her days at Mars, where smart marketing meshed with people's authentic passion and spirit. Instead of the usual fluff about polishing some superficial personal brand, we reframed it as a gutsy excavation of our core human stories and truths. As Simon Hazeldine 📈 put it, "Don't try to sell products to your customers, create products for your customers" while bringing your unique flavour. We discussed the pros and cons of having multiple brands and agreed that focus is vital for solopreneurs with limited resources. "If you want more dollars in your bank account, you need fewer commas in your resume," Simon quoted. So, solopreneurs and speakers - get real and dig into the raw stories that shaped you. That's how to shape a personal brand that truly resonates. Big shoutout to John Hayns and the Professional Speaking Association Thames Valley, for inviting the PSA East Midlands down for an insightful debate! Let's keep branding from our real, true selves. #BeingReal #AuthenticBranding #PSAThamesValley #appreciativeinquiry #thehumanbusiness