Pabst Brewing Company’s Post

An Absolute MASTERCLASS in #Marketing right here by Molson Coors Beverage Company. In an era where ads are everywhere in sports (like on jerseys), Molson took such a brilliant approach here. Normally, someone's name would be on the top of the jersey but when many players have ponytails or longer hair covering their name, it's disappointing. It's a common problem in women's sports. So... for this new women's hockey league that just launched, Molson announced that instead of player's names being featured at the top of a jersey like normal and risking being naturally "covered up" they put their company advertisement at the top so that the COMPANY is covered up by hair. All player's last names will then be at the bottom of the jersey in full view for everyone to see. Molson will get so much positive press behind this and they should. It's a great way to naturally integrate while leading with value, not the sale. Will someone buy Molson because they like beer? Sure. Will more people (especially individuals who play/watch hockey) now buy Molson because they were at the forefront of something cool like this? 100%. Lead with value and integrate naturally. That's the key to success. https://lnkd.in/gncQk9mN #womenssports #womenshockey #hockey #advertising #adcampaigns #Adstrategy

Beer Committees - A Cornerstone of Governance I’ve been thinking about a conversation with a Beer Committee friend at a rugby club. You can’t underestimate how important that role is. - you are there the fulfil the club mission (keep beer drinkers happy to generate the profits that keep the club running) -collectively making good decision is challenging (agreeing on beer choices and prices where opinions run deep requires skillful negotiation) -monitoring and evaluation (you live with the consequences of your decisions every time you stand at the bar, and people tell you exactly what they think) People preforming governance activities exist in lots of communities. Doing lots of effective governance, but it’s not spoken about as ‘governance’. It’s worth looking at what already exists. Beer Committees might be a good place to start. Here’s a story about it ⬇️

Friday Fun with Ringa Hora: The Strategy and Advice team held their highly anticipated Biscuit Championships this week  🍪 🏆 🎉    With initial confusion over the rules and a scandal around invitations, controversy also arose regarding regulation adherence. However, logistical issues due to the event being held simultaneously in two different locations were quickly solved, and the comps were ultimately a success.     Highly motivated by anything food related, the S&A team each contributed a packet of their favourite biscuits, which were sampled and meticulously judged on appearance, aroma, flavour, and originality. No biscuit or brand name bias was involved, with all packaging removed.     The official winner at the Pōneke office was the Spanders Toffee Biscuits, submitted by Rhiannon. These high-end, melt-in-your-mouth biscuits took out the top spot with their blend of buttery toffee. “They are the best by far,” said one of the top tasters.     Jeff’s relentless campaign for sultana pasties once again proved fruitless, coming in last – even scoring a zero overall by one of the taste testers, who shall remain nameless.     In a controversial turn of events, the title of the tastiest biscuit at the Tamaki office was claimed by the Orange Jaffa Cakes, submitted by Lucy.     I know what you're thinking. Are Orange Jaffa Cakes considered biscuits or cakes? Are they even located in the biscuit aisle? However, the spirit of inclusivity was embraced, and we allowed these treats to compete. While calls for disqualification were raised, we ultimately decided to let the Jafas keep their Jaffa cakes.     Top 3 results:   Pōneke:   1st Spanders Toffee biscuits   2nd Double dark fudge biscuits by Bad Bakers   3rd Shrewsburys     Tamaki:   1st Orange Jaffa Cakes   2nd Thin Almond Biscotti   3rd Biscoff  What would your entry into the biscuit championships be? #retailindustry #biscuitchamps

FORE!! 🏌️ Make way for a new partnership: PepsiCo and Topgolf announced today an eight-year U.S. beverage agreement. Together we’ll bring more play into the world and create unforgettable experiences that Topgolf Players won’t find anywhere else. We’ll be keeping players on their toes with bold new activations, experiences, and exclusive crafted beverages – plus, let’s not forget serving an assortment of refreshing PepsiCo beverages. To tee-off our eight-year partnership, we’re launching the ultimate giveaway that will award one lucky person with eight years of free Topgolf paired with their favorite PepsiCo beverages. Plus, 100 more Players will have the chance to win a $25 Topgolf free game play card and $25 towards free Pepsi-Cola Products. It’s always exciting to welcome a new partner, and even better when we can swing big from the beginning. No Purch. Necess. Void Where Prohibited. US/DC 18+. For Rules learn more: https://lnkd.in/e-P2qsRp #PepsiCoProud #Partnership #Topgolf

Why It Matters:

Fortune are reporting on all things no & low presence at big sporting events like this year's Paris Olympics and it's Corona Cero sponsorship. What beverage is in your hand in front of the big sporting screens this summer? "Looking to cash in on the changing tastes of fans, Big Beer is finding sponsorship success on sports’ biggest stages. The Paris Olympics will make history as the first of the games to have a beer sponsor: Corona Cero, which contains no alcohol. Produced by the world’s largest brewer Anheuser-Busch InBev, Corona Cero was developed two years ago as a way for the beer giant to tap into nolo beers’ $13 billion market. 🍻 There are already signs of beverage companies finding competition of their own in the world of sports. Carlsberg is positioning its alcohol-free beer Tourtel Twist as the Olympic Games’ nolo beer-of-choice." https://lnkd.in/eJv9-Mkg https://lnkd.in/eC5Nm44e

🏆 Celebrating Excellence in Golf Course Management 🌿 Congratulations to Henry "Skip" Heinz, CTEM, on being named the recipient of the 2024 Edwin Budding Award by the Golf Course Superintendents Association of America (GCSAA)! This prestigious accolade recognizes individuals who have made significant contributions to the golf course management industry, continuing the legacy of innovation set by Edwin Budding, inventor of the first mechanical lawn mower. Key Takeaways: • Heinz's dedication and innovative approaches in turfgrass management have significantly impacted the field. • The award highlights the importance of continuous innovation in golf course maintenance. • Recognition from GCSAA underscores the value of expertise and leadership in the industry. As we celebrate this achievement, let's discuss: 1. How can we foster more innovation in turfgrass management? 2. What emerging technologies do you see shaping the future of golf course maintenance? 3. How can industry professionals collaborate to advance sustainable practices in golf course management? Share your thoughts and let's continue to grow this important conversation! #GolfCourseManagement #Turfgrass #Innovation #Sustainability #GCSAA

⭐ Breaking Down UEFA's Business Case for Women's Football: Finding the Right Brand Messaging Effective messaging for brands in this space taps into the core values associated with women's soccer—entertaining, inspiring, and family-friendly, with players seen as good role models and recognized for their professionalism. Here’s how brands can successfully engage in this space. 💡 Effective Messaging Insights: • Brand and Club/League Alignment: Brand messaging should be in sync with the ethos and culture of the club or league. This harmonization resonates more authentically with existing fans and attracts new supporters who identify with those values. • Player-Centric Campaigns: Leverage the approachability and relatability of players to build campaigns. Fans appreciate when marketing focuses on players' stories and personalities, which enhances engagement and connection. • Emotional Resonance: Capitalize on the naturally inspiring aspects of women’s soccer. Emphasizing stories of perseverance and success can create powerful emotional ties with the audience. 🏒 Case Study: Molson Coors Beverage Company "See My Name" Campaign Molson demonstrated effective brand messaging with their "See My Name" campaign for the PWHL. By redesigning the team jerseys to feature player names prominently, Molson prioritized player recognition over brand visibility. Launched on International Women’s Day, the campaign effectively aligned with empowerment themes, enhancing the league's and Molson's shared values. Despite covering their logo, this strategy increased Molson's visibility, showcasing the power of value-driven strategies. 🧠 Conclusion: Effective brand messaging elevates visibility and optimizes ROI by resonating deeply with the target audience. For marketing executives, understanding how to leverage the unique attributes of women's soccer/sports can transform typical sponsorship opportunities into powerful engagement platforms. This strategic messaging draws attention and fosters genuine connections and loyalty, ensuring that these investments yield substantial and lasting returns. --- 2022 data from UEFA's 'The Business Case for Women's Football' report [https://lnkd.in/eBh-uEBd] is shared here for analytical and commentary purposes only, without claiming ownership. Credit for data goes to the original source. The analysis and commentary are my own and not endorsed by UEFA or any related entities. Molson's "See My Name" campaign: https://lnkd.in/eJ5jRTZD #WomensFootball #WomensSoccer #WomensSports #MarketingInsights #MarketAnalysis #Branding #SportsMarketing #SportsBiz #FIFA #UEFA #Sponsorship #SportsSponsorship #BrandActivations #BrandSponsors #BrandMessaging #WomensHockey

🍻⚽ The Premier League and Diageo join forces! 🍻⚽ Starting this season, the renowned Irish stout will become the “Official Beer of the Premier League,” while Guinness 0.0 will be the “Official Non-Alcoholic Beer. This collaboration celebrates the union of two iconic brands and provides a unique opportunity to connect football fans’ passion with the pleasure of enjoying quality beer. But that’s not all! Through this partnership, Guinness will promote responsible alcohol consumption globally, ensuring a safe and enjoyable match-day experience. Being a partner of the world’s most-watched football championship means becoming part of rich traditions and creating new stories that resonate with fans worldwide. 📊 Fascinating statistics: 1. The English Premier League has an estimated global TV audience of 3.2 billion viewers per season. 2. PL matches are broadcast to 800 million homes across 188 countries, thanks to 90 broadcasters and over 400 channels2. 3. In the UK, about 70% of the population watches the Premier League through Sky, BT, or the BBC. 4. The Premier League is watched by over 4.7 billion people worldwide—an incredible reach. 5.Over 10 million glasses of Guinness are enjoyed every day around the world. 6. Annually, more than 1.8 billion pints of Guinness are consumed globally. 7. Since its inception in 1759, over 150 billion pints of Guinness have been consumed globally. In the United States, Guinness accounts for nearly two percent of the total beer market. 8. Guinness Draught is brewed in 50 countries and sold in over 150 countries. Look at the graphics below, they are amazing!!! Share your thoughts below 👇 #Marketing #Branding #Guinness #PremierLeague #GlobalBrands #partnership #MarketingMagic #BrandingGoals #GuinnessGoals #PremierLeaguePassion #GlobalBrandsRock

When bars and pubs empty their plastic beer kegs from the Bornholm breweries and throw them away because the kegs used by the breweries are not reusable. But this is about to change. Bornholm's draft beer may soon become more environmentally friendly. Johnny Fagerlund, owner: Small Batch "We have long been searching for kegs that are more sustainable than the ones we have today, it's always annoying to have to drop off plastic at a waste center." The Bornholm breweries have entered into a collaboration with the company Beer Concept, which offers greener alternatives than the disposable plastic kegs they use today. The keg is essentially like a regular one, but the difference is that there is minimal plastic waste, although more work is required to make them. BOFA will collect the reusable kegs and distribute them to the breweries, and one of those who will receive them back is: Christian Skovdal Andersen from Beer Here “If a bar owner gets tired of having them in the cellar, they can simply throw them on BOFA, which will set them aside for others to pick up, reducing waste” When the breweries get the used kegs back, only the inner balloon in the keg is not recycled. You remove the head, pull out the dirty bag, throw it away, put a new bag in the keg, and screw the head back on. The new kegs are not only environmentally friendly, but also not more expensive than regular disposable kegs, so there is no economic loss. If the kegs perform as promised, they will also significantly reduce the breweries' plastic consumption, with an estimated quarter less plastic waste compared to current methods. All six breweries on Bornholm have ordered the new reusable kegs, which will be tested in the coming period. Bornholms Affaldsbehandling (BOFA) Bornholms Regionskommune Breweries: Small Batch https://lnkd.in/d6nrCkeD Beer Here https://lnkd.in/drhAihgU