Parfums Christian Dior’s Post

It is Valentine's Day, and Dior is on many minds. Particularly those of European stock traders, since owner LVMH is went parabolic late last month. For our minds may be on hearth-shaped baubles tonight, but we like ina a K-shaped world. Economic trajectories diverge sharply and easily, akin to the two arms of the letter K -- which arm are you on makes a large difference, rather quickly. So what are the lessons from haute couture this Valentine's Day? 1️⃣ 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗘𝗹𝗲𝗴𝗮𝗻𝗰𝗲 In a K-shaped economy, adaptability reigns supreme. A house like Dior, to create its storied history, has to seamlessly adapt to evolving tastes, trends and rules. We need to be agile, embracing all change as an opportunity for growth. 2️⃣ 𝗜𝗻𝘃𝗲𝘀𝘁 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗧𝗶𝗺𝗲𝗹𝗲𝘀𝘀 𝗩𝗮𝗹𝘂𝗲 Dior's enduring appeal is its timeless elegance, and it was not made in no time at all. Likewise, in a K-shaped economy, we need to invest in enduring values — quality and relationships. 3️⃣ 𝗟𝗮𝗻𝗱 𝗮𝗻𝗱 𝗘𝘅𝗽𝗮𝗻𝗱 Just like Dior in a wardrobe or dresser, expanding once we land is key to prosper in times of economic disparities. In a K-shaped world, relationships matter more. So once you have one, how do you bring in higher value? 4️⃣ 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 In a K-shaped economy, the meaning of social proof changes rapidly. Building strong networks in your target community is a bigger strength than "mere fundamentals". So today, let us draw inspiration from Dior's timeless allure, and apply these lessons to prosper in a K-shaped economy - agility, investing time, expanding value and a community. In the dance of macro complexities, may your step be as elegant as those gracing the runway for Dior. 💼📈 #Macro #KShapedEconomy #Business #Change #Community #Investment

What an incredible Holiday season ✨ Insanely proud to be apart of this incredible company, and the magic it creates 🌟 #ooh #oohadvertising #ad #advertising #experiential #experientialevents #mediasales #mediarelations #EIUM #toronto #torontoevents #advertisingagency #mediabuying #mediaplanning #mediaplanner #oohmedia #oohmarketing

——J’adore!!—— Dior’s latest campaign with Rihanna brilliantly captures the modernization of a traditional brand, with an unapologetic tone that makes a bold statement. By choosing Rihanna, Dior sends to my opinion multiple messages – from inclusivity to diversity, from brand heritage to a story of femininity and empowerment. The campaign is a masterclass in shaping a brand's message, embodying authenticity, exclusivity, craftsmanship, elegance, and sophistication. What impresses me most is that Dior through that new campaign doesn't just sell a product; « they tell the world what they stand for » With Rihanna, they blend tradition and modern values, creating a dynamic space where luxury isn’t just about the goods but about a lifestyle. It got me thinking – what if we reimagined luxury hospitality in the same way? People love to buy but don’t like feeling like something’s being sold to them. In the hotel world, should we be selling services or should we, like Dior, create a “sympathetic capital,” a connection first? What if we sold emotions instead of services? Like Rolls-Royce sells status, not cars, or Apple sells trends, not just phones – How could we (hotel professionals, medias and influencers) elevate the marketing message to showcase a luxury hotel stay as something more meaningful than just images of clear waters, grilling meat, stirring cocktails, or displaying suites? More to come…. Rihanna Story about J’adore: https://lnkd.in/gaxim2qm #LuxuryBranding #EmotionalConnection #HospitalityInnovation #HeritageAndModernity #InclusiveLuxury #EmpowermentInLuxury #CraftingExperiences #Dior #LuxuryLifestyle #LuxuryHospitality #SellingEmotions #BrandStorytelling #LuxuryMarketing

Dior is rebranding to target younger luxury consumer with this new concept store in Seoul 🇰🇷 Located in the hip Seongsu area which are known for popups and trendy brands, Dior opens a new store decked with immersive LED walls, art installations, and a cafe! In this concept store, Dior aimed to attract younger visitors by giving an extravagant store and the ultimate shop til drop experience Just look at this store! So beautiful and you can see it from outer space! 🪐 What do you think of this new store by Dior? Repost with your thoughts if you find it cool! #retailmarketing #luxurymarketing

Yseult's Olympic Finale: A Powerful Statement on Diversity in Luxury and Culture I feel this hasn't been talked about enough. On Sunday night, Yseult closed the Paris 2024 Olympics with a soul-stirring, goose bumps inducing rendition of "My Way," and it was so much more than just a performance. My thoughts : ▶ Representation Matters: A plus-size, Black French woman taking centre stage showcases the evolving face of French culture and luxury and I am here for it. ▶ The New Luxury Voice: Yseult's raw, emotive style brings a fresh energy to a classic song, mirroring how new voices are reshaping the luxury industry. Merci and bravo Christian Dior Couture! ▶ 'My Way' - A Fitting Anthem: The song choice perfectly encapsulates the spirit of entrepreneurship and individuality that drives innovation in luxury and also mirrors the way Paris delivered a very successful Olympics were 66% of the medals went to women. ▶ Global Stage, Local Talent: By choosing Yseult to close, the Olympics highlighted France's commitment to elevating diverse, homegrown talents. ▶ Fashion Meets Music: Her stunning outfit by Christian Dior Couture proved that luxury fashion is for every body type. As a Luxpreneur, this moment reinforces that the future of luxury is diverse, bold, and unapologetically authentic. Yseult didn't just close the Olympics; she opened a new chapter in how we perceive luxury and representation. What did you think of her performance? How can the luxury industry continue to amplify diverse voices? #Luxpreneur #TheLuxpreneur #Yseult #Dior #DiversityinLuxuryAwards #YseultOlympics #DiversityInLuxury #ParisOlympics2024 #Olympics #LuxuryEvolution

France’s Olympic Opening Ceremony was more Eurovision than haute couture. It’s an opportunity to leverage a country’s brand on the world stage and, instead, Friday night presented a country more concerned with their own internal history and politics than their global influence. It was weak creatively, too. For a nation synonymous with chic and style, it was lack-lustre and low on impact. The concept of using Paris as a backdrop was a wonderful idea but the absence of crescendos and roars from the crowd showed that concentrating a performance within a stadium amplifies volume and clout. The set styling and costume design was reminiscent of a high-school drama performance, flooded with faux silver and gold - unusual choices for a country who, simultaneously, made a pantomime over the beheading of their Queen - Marie Antoinette, resplendent in pink lipstick and peroxide curls. The real glamour could be seen at La Fondation Louis Vuitton, where a star-studded line-up arrived for a significantly more elaborate do - positioning LVMH as France’s modern day royalty. A notion that doesn’t chime well with their political ideology. It was a shame it rained, too, for now the Seine - and its multi-million Euro clean up job - has been rendered useless thanks to overflowing sewage. This seems like bad luck! #openingceremony #brandmanagement #lesjeusolympiques #olympics

I stand corrected. In my last post I compared Saks with Macy’s window displays. I said that Saks’ windows were all about Dior and not Christmas. Today I looked closely at this one window by enlarging it. What I noticed on the lower left hand side was a manger scene. How did I miss it? 1. It is very small. 2. There were crowds making it difficult to spend time really looking at it. 3. It was mixed with fashion cut outs on the top tier of the carousel. The lesson for public speakers? Don’t mix concepts or metaphors in your presentation. Present a single thought or concept per slide. Otherwise you confuse the audience. I missed the small reference to Christmas because it didn’t stand out. The idea that Dior included fashion with the small Christmas scene makes this window message speaker-centered and not audience-centered. When planning and delivering your presentation keep the audience in mind. It’s not about you. It’s about them. #publicspeaking #knockoutpresentations

🎬✨ Just finished binge-watching the latest season of Emily in Paris and it’s clear: there’s more to learn about luxury marketing than just how to wear a beret! 💁♀️ 1. Brand Authenticity: Just like Emily’s quirky style, staying true to your brand’s unique vibe is key. Authenticity is the ultimate luxury accessory! 💼✨ For example, CHANEL’s consistent commitment to classic elegance and innovation keeps its brand identity as timeless as its iconic suits. 2. Influencer Magic: Emily’s collaborations prove that partnering with influencers is like finding the perfect pair of designer shoes—when it fits, it elevates everything! 👠🚀 Take Louis Vuitton — their collaborations with celebrities and artists make waves and create buzz across the globe. 3. Experiential Marketing: From exclusive soirées to personalised touches, the show shows us that creating unforgettable experiences is the real “je ne sais quoi” in luxury marketing. 🍷🎉 Think of Tiffany & Co.’s immersive store experiences that make every visit feel like a special occasion. 4. Visual Appeal: The Parisian backdrop and Emily’s wardrobe remind us that a strong visual identity is more than just eye candy—it’s essential for making a memorable impression. 🎨🌟 Gucci’s vibrant, eclectic aesthetic is a perfect example of how powerful a distinctive visual style can be. 5. Cultural Sensitivity: Navigating cultural nuances with grace is like mastering the art of French cuisine—get it right, and you’ll win hearts and minds around the globe. 🇫🇷🌍 Christian Dior Couture’s global campaigns often celebrate local cultures while staying true to its high-fashion roots. #EmilyInParis #LuxuryMarketing #InfluencerMarketing #LuxuryBrands

From Conception to Creation: How luxury brands like LV make masterpieces. An interesting peek into the value of team work! #luxurybrandmanagement