Patient Information Forum (PIF)’s Post

It's day 4 of Health Information Week and today's theme is Health Literacy and Misinformation. As most of you know, this is something we are hugely passionate about here at PIF so long post incoming... We believe access to the right health information at the right time empowers people. It supports shared decision-making and self-management and improves health outcomes. However, our recent research with Ipsos UK revealed half of UK adults are struggling to access trusted health information. View more of the key findings in our Knowledge is Power report here: https://lnkd.in/ex33QtVF Recent research by Self-Care Forum and the Personalised Care Institute has revealed similar themes: Self Care Survey highlights: https://lnkd.in/eSkTeSFU A Manifesto for Putting Personalised Care at the Centre https://lnkd.in/eqgskG-s At PIF we campaign for health literacy at a policy level, encourage organisations to be health and digital literacy friendly and issue guidance on core topics. One of our most popular resources is Health Literacy Matters – a one-page poster packed with data to help make the case for health-literacy friendly materials. The poster is available in PDF and HTML formats here: https://lnkd.in/eBfV6gpg Health Literacy Matters forms part of our free poster series, Health Information Matters. Other key topics include accessible language, accessibility and translation. Access the full series here: https://lnkd.in/e_ABwbKa Inspired to improve the health literacy of your materials? Show your commitment by signing up to our Health and Digital Literacy Charter today: https://lnkd.in/e2NY3vp We are also actively working to fight misinformation. A dedicated PIF TICK website and directory promotes the PIF TICK and 150 certified Trusted Information Creators to healthcare professionals and the public. The latest directory was published yesterday. View and download the PDF version of the directory here: https://lnkd.in/em365KMz View an online list of certified creators here: https://lnkd.in/dsp6TC_m Find out more about how the PIF TICK works, and why it matters, here: https://lnkd.in/eWq5gjA #HIW2025 #HealthLiteracy #Misinformation #PIFTick #HealthInformation #PatientInformation #SharedDecisionMaking

  • A photograph of a woman in a yellow jumper looking at her phone. In the top right is the NHS logo. A blue banner runs across the bottom of the image. Text reads: Health Information Week, 23 January, #HIW2025, Health Literacy and Misinformation. The Health Information Week logo is at the bottom right.
Mehdi Mirzaei-Alavijeh

PhD, Associate Professor of Health & Behavior Change, MPH of Health Policy

2mo
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