Pearpop reposted this
Founder, Creator Vision: we help brands maximize creator marketing investments: Board Member/Chief Growth Officer/ Microsoft Alum, CAA, Hasbro, WPP, Forbes 50 Entrepreneurial CMO/AdCouncil/Campaign 40 over 40
CAN YOU MAKE THIS POST GO VIRAL? 🤦♀️ This is the most ridiculous question in creator marketing. So, let’s be solution-oriented and find real ways to deliver creator work that truly works. In new research, The Creator Rosetta Stone, https://lnkd.in/gnhtcjU8, conducted with The Harris Poll, featuring insights from Pearpop, we asked creators to share their expertise on THE critical success factors, from how to brief to getting eCommerce right. Here are some highlights from recent research, And FYI the research used data to identify and prioritize key campaign dimensions that creators see as critical to success. The content: 1. Shows the brand SEES and UNDERSTANDS the community (right language, tone, cultural context). 2. Makes the viewer FEEL SOMETHING in a meaningful way. 3. REFLECTS WELL on the creator, making them proud to share with their community. 4. Motivates the community to TAKE ACTION (click a link, make a purchase, download). 5. Encourages ENGAGEMENT with the brand (share, comment). 6. Informs, teaches, or EXPLAINS. 7. Entertains! And thank you, Tubefilter for sharing our study (see below). #creatoreconomy
This is cool! Thanks for sharing!!
Jamie, every single post can be viral. The trick is not asking how, but understanding which ones help the brand grow. Belov Digital always focuses on strategy, not trends. Alex Belov