PGA TOUR’s Post

It's not new news. "You have to spend money to make money" was first introduced by Titus Maccius Plautus over 2000 years ago. BUT, the key is not aimlessly spending it; you have to spend it on the right things. And for many brands, like new beverage brand Surfside, #SPONSORSHIPS are proving to have a great return on investment. Read more: https://lnkd.in/eDf8vku4

⚽️[Sports Biz News]🇵🇱 Mangal Döner x LP10, Co-Founded by Lukas Podolski, Expands with Górnik Zabrze Collaboration👏 Górnik Zabrze, a prominent football club in Poland's Ekstraklasa league, has recently announced an exciting strategic partnership with Mangal Döner x LP10. This collaboration represents a significant milestone for both the club and the brand, highlighting a shared commitment to excellence both on and off the field. Mangal Döner x LP10, co-founded by world-renowned footballer Lukas Podolski, is a fast-growing food chain known for its authentic kebabs and commitment to quality. With around 30 locations across 10 German cities, the brand is rapidly expanding, driven by a passion for fresh, high-quality ingredients and a unique culinary experience. The partnership will see the Mangal Döner x LP10 logo prominently featured on Górnik Zabrze’s match shorts, enhancing brand visibility across national and international audiences. This collaboration not only strengthens Mangal Döner x LP10’s presence in the European market but also underscores the brand’s deep connection to the world of sports, particularly football, which is a key element of its identity. From a sports marketing perspective, this partnership is a strategic move for Mangal Döner x LP10, leveraging Górnik Zabrze's strong brand and loyal fan base to further establish its position in the market. For Górnik Zabrze, aligning with a dynamic and rapidly expanding brand like Mangal Döner x LP10 offers an opportunity to enhance the club's commercial appeal and strengthen its ties with global fans. Moreover, this collaboration reflects both parties' commitment to social responsibility and sustainable business practices. Mangal Döner x LP10 has always emphasized the importance of community engagement and environmental stewardship. Partnering with Górnik Zabrze, the brand aims to amplify its efforts in these areas, contributing positively to the local community while promoting sustainable growth. Together, Mangal Döner x LP10 and Górnik Zabrze are poised to make a lasting impact, not just in the realm of sports but in the broader context of corporate social responsibility and environmental sustainability. This partnership is more than just a business alliance; it’s a shared vision for a future where sports, business, and community thrive together. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #poland #kebab #MangalDöner #lukaspodolski #football #footballfan

Brand strategy - it's a marathon not a sprint. Yet sports brands today don't seem prepared to go the distance. I shared some thoughts with Campaign on the lack of standout creative in the sports category today... #brandstrategy #sportsbiz #sportsmarketing

Brand strategy - it's a marathon not a sprint. Yet sports brands today don't seem prepared to go the distance. LOVE Chairman, Trevor Cairns, shared some thoughts with Campaign on the lack of standout creative in the sports category today... #brandstrategy #sportsbiz #sportsmarketing

Is it just me… Or does @ Athletic Brewing x NIL football feel like a bit of a mismatch? 🤔 🏈 Quinn Ewers, one of college football’s top quarterbacks, recently became an ambassador for Athletic Brewing. But when he posted about their non-alcoholic beer on Instagram, some fans seemed unconvinced. One comment read: "Why the hell would your fridge be stocked with these?" It raises a good point—authenticity is key. 🔑 While Ewers is a rising star, perhaps fans don’t believe a star QB is enjoying non-alcoholic beers after a game or practice. 🏃➡️ This partnership might resonate more if Athletic Brewing focused on athletes where non-alcoholic beer is already a strong fit, like runners or cyclists who often enjoy a cold one after races or at community events. 🚴♀️ Perhaps Athletic Brewing could sponsor top endurance creators and have them participate in run clubs throughout the country. If partnerships align with the athlete’s lifestyle or a broader community, fans are more likely to connect with the brand. What’s your take? How can brands like Athletic Brewing ensure their NIL deals feel authentic? Let’s chat! 👇🏾

Partnerships between major brands and leading sports clubs are undoubtedly a powerful tool for marketing and promotion. Pernod Ricard’s investment reflects a desire to expand boundaries and reach new audiences. Many of us believe there’s always a time and place for a glass of quality whisky or a fine dry wine, as long as it’s in moderation. However, it raises the question: how appropriate is it to use sport—a symbol of strength, health, and unity—to promote alcoholic beverages? On one hand, it’s an opportunity to highlight the value of responsible drinking and embrace diversity. On the other, it makes us wonder how well this aligns with the image of sport as a symbol of health and active living. Where does the delicate line between culture and responsibility lie? How can big players promote responsible consumption while achieving their commercial goals? What do you think—where is this boundary? Can sport and alcohol coexist without contradiction?

In the crowded space of sports marketing and sponsorships, standing out can be a daunting task. With so many brands vying for attention, it's crucial to find what works uniquely for your company. For USANA, building trust and credibility has proven to be our winning strategy. In an unregulated industry like the supplement world, we go above and beyond with our rigorous testing and sourcing processes. We don't have to, but quality is paramount to us. One way we leverage this commitment is through our relationships with athletes. For them, what's in the bottle must match the label because a failed drug test can lead to severe consequences. While your average consumer might not share the same pain point, showcasing this importance makes them start to think about the integrity of the products they consume. By emphasizing that USANA vitamins are exactly what they claim to be, we encourage consumers to do their own research. This often leads them to understand the stark difference between USANA and other brands. It's this focus on trust and credibility that sets us apart in a crowded market. How does your brand find its unique edge?

The next Canadian sports recovery drink? 🇨🇦 With more and more athletes in our country, do you think that we should prioritize recovery drinks as the next sports beverage category? Feel free to comment below ⬇️✌🏻 #CPG #sportsdrink #branding #entrepreneurship #canadianbrands #recoveydrinks #marketing #Future

Raising the Stakes: How Steven Adams', A-Leagues Investment Could Heat Up New Zealand’s Milk Wars Steven Adams' investment has the potential to be more than just financial—it could be considered a smart brand play, using his influence, starting with the announcement of ownership, to bring his fanbase into the fold, drive match attendance, boost merchandise sales, and generate social content. This all bodes well for the club’s key sponsor, Anchor perfectly positioned front of Jersey. Here’s where it gets intriguing. Adams is a long-standing brand ambassador for Meadow Fresh, a Goodman Fielder brand, while Auckland FC's principal sponsor is Anchor, owned by Fonterra —one of Meadow Fresh’s direct competitors. This presents a potential brand conflict, yet Adams’ public ownership. It’s likely that Adams’ management would have coordinated with Meadow Fresh or its agency, and thus far, Goodman Fielder appears unfazed publicly. In New Zealand’s competitive dairy market, where Anchor holds a dominant position and Meadow Fresh retains a strong presence, this brand crossover could either intensify competition or provide mutual benefits through increased visibility. Anchor, for instance, could capitalise on the additional attention Adams brings without needing to formalise an endorsement deal. This almost appears as a clever form of ambush marketing, where Anchor benefits from Adams' association without direct involvement. Whether this was a deliberate strategy or a fortunate alignment, it’s a masterstroke in consumer engagement and brand positioning. It will be interesting to see how this plays out, especially if either brand seizes on this subtle crossover to enhance their market position. What’s your view on how these sponsorship dynamics might play out? Could this spark more nuanced brand conflicts or even collaborations in the world of sports and brand partnerships? #sponsorship #football #brand #influencermarketing #consumerengagement https://lnkd.in/gHZ34cQx

I'm going to discuss a strategy that will help brands and rights holders (teams, venues, and properties) increase brand value.... Rightsholders are trying to increase revenues because they have sales goals (duh). Brands are trying to differentiate themselves in the marketplace and then to their end user (customer, distributor, manufacturer); they are also trying to increase revenue, along with many other goals internally and externally. Here's a question for all of you to consider: How can you increase revenue and position your brand differently within the marketplace? Simple. Rights holders need to think about their 'sponsorship ecosystem. ' What is a sponsorship ecosystem? It connects partners/sponsors with complementary companies, suppliers, customers, and other key stakeholders in a way that creates a network of value. It's looking at the touchpoints of your current partner and seeing how you can create value. Here's a fantastic example of this: Maple Leaf Sports & Entertainment (MLSE) did this with their partnership with Dairy Farmers of Ontario and the Milk Patch. Instead of stopping at milk, they asked, "What complements milk perfectly?" The answer: Oreo. MLS then worked with Mondelez Canada to secure a helmet partnership with Oreo, showing how complementary brands can come together to amplify impact across the board. By leveraging the supply chain and stakeholders within and around partnerships, MLSE created a partnership ecosystem that benefits everyone involved. It's crucial to think beyond the immediate deal. When you look beyond and identify complementary brands, you can create tremendous value—turning a simple partnership into a dynamic ecosystem. This forward-thinking approach keeps us ahead in the sponsorship landscape. We're here to help. #sportsbiz #sponorship #heretohelp