Autonomous Vehicle Safety, Embedded Software, UL 4600, Consulting, (He/him.) Personal account; likes/shares are interest and not endorsements; silence does not imply agreement.
Thoughtful take on Software Defined Vehicles from Junko Yoshida. I appreciate the intellectual honesty of Stefan Poledna / TTTech: “The adoption of Level 4 technology has been taking more time than originally anticipated.” as well as his other remarks in the article. Spot on. As discussed in the article, there is a bigger picture at work here. OEMs have the opportunity (some would say necessity) to make a generational change to their electronics and computer architecture. This is driven by a confluence of electric/hybrid vehicles and driving automation features both demanding more sophisticated computing capabilities. But there is also a business desire to recapture value add that has been slowly ceded to the supply chain over the years. However, to succeed, OEMs will need to dramatically up their software game, which is not a simple thing to pull off.
TTTech Auto, with a solid reputation in #ADAS and #AD market, is pivoting the company's #business and #technology focus from #autonomousdriving to #SDV. You might dismiss it as a marketing/branding ploy. I beg to differ. First, the move reflects the current thinking among European #automakers. Second, it recognizes technology suppliers can’t make money on the moribund dream of #selfdrivingcars. Then, we must ask: By redesigning an E/E vehicle architecture for #SDVs, can #OEMs speed up #automotive #innovation?
Junko Yoshida
4mo
Thank you, Philip Koopman. Fully agreed on TTTech Auto's #intellectualhonesty. Let's hope that both automakers and media would not turn #SDV into a simple marketing label, or a "feature" that they can slap onto new models.
Liz J.
4mo
Satisfactorially addressing the challenges of SDVs from an assurance perspective (FuSa, CySec and SoTIF) likely reoresents a small but potentially non trivial subset of the challenges of assuring an AV.
Strategist, futurist, consultant - focusing on emerging technology & disruption in the mobility industry.
4moI agree that the industry is pivoting (somewhat) from the technically complex L4/L5 hype. But that is not stopping some OEMs to dabble in the so called Level 3, which I call "L4 Lite" because of its obvious complexity and compute demands. See my post commenting on Ford CEO's recent statement on Level 3: https://bit.ly/4bfBBhG