Philip Peters’ Post

Racing fans and business gurus, ever noticed how local businesses and stock car racing are a perfect match? They both thrive on speed, strategy, and a bit of showmanship. 🏁 At Kingsport Speedway, this is super clear. Local businesses fuel the racing scene, and in turn, the track offers a fast lane for brands to zoom ahead in visibility. 🚀 If you're looking to get your brand into the winner's circle, remember, it's not just about being fast. It's about being seen and remembered. 🏎️💨 Ready to upshift your social media game? 📈 Explore our comprehensive suite of services at TrackBarMedia.net and let's race to the top together! 🏆 #LocalBusiness #StockCarRacing #TrackBarMedia TBM #sponsor #sponsorship #racing #business #marketing #advertising #racing #nascar #iracing #esports #iracing

Anyone catch this great write up by Adam Stern for Sports Business Journal? Again the Juncos Hollinger Racing team was the first to use dynamic digital branding on our race cars this past weekend. Grab the full article in SBJ! #sportsbusiness #motorsport #marketing #sportspartnership

The incredible world of motorsports have been here for a long time and it still has promising years to come. Thousands and thousands of people unite at each Grand Prix, numbers rising season after season (let’s forget when they said in 2022 that spectators were on the declin!), as Le Mans showed again this year with almost 300000 people attending from Thursday to Sunday, breaking a new record! More and more brands want a share of it, from food to insurances, from beverages to fashion, from tech to e-commerce. Motorsports are for sure a valuable place to be and a great place for success. Partnerships and sponsorships help turn these incredible events into unique experiences, but let’s not forget the return for investment they provide. Millions of people worldwide, investors, manufacturers, international media, passionate consumers, you name it. The reach knows no limit and right now is such a great time to be part of it! Let’s connect if you’re interesting in knowing more about how to invest in motorsports 👋 #motorsports #motorcycle #investment #sponsorship #partnership #motogp #race

Many casual racing fans are aware of F1 & similar; but many are still not aware of the WRC. If the League's digital team keeps up the good work on their Instagram; I am sure many more will start to check out rally racing. Check out how they've very strategically used Entertainment Marketing in a few posts! *Disclaimer -- This post is not an example of how they've used Entertainment Marketing. I like cats & this post is to Celebrate "International Cat Day". Video Credit: FIA World Rally Championship 's Instagram account. #SocialMedia || #Instagram || #SportsMarketing || #Marcom

Motorsport is not just about speed and adrenaline; it's a thriving industry teeming with opportunities for brands. As we explore the 2024 motorsport season, the statistics are telling: 480,000 attendees at the F1 British GP, 452,055 at the F1 Australian GP, and numerous record-breaking figures elsewhere. This level of attendance surpasses the capacity of iconic venues like Wembley Stadium. Why does this matter for your business? - Massive Exposure: Reach a diverse, engaged audience. - Loyal Fanbase: Align with fans who embody passion and dedication. - Global Reach: Tap into worldwide markets. Investing in motorsport is a strategic move for brands aiming to expand their reach and build lasting consumer relationships. Are you ready to be part of this dynamic industry? #Motorsport #Sponsorship

MotoAmerica's recent event at Michelin Raceway Road Atlanta was a success. While rain tempered Sunday, Saturday was exceptional as was the racing across all three days. On Sunday, Tytlers Cycle Racing BMW’s J.D. Beach, lost control and slid out of third place only to get back on and finish an impressive fourth place.   The social media post, titled “Motul Moment Of The Race,” is an excellent example of a MotoAmerica branded content feature, this time elevating MotoAmerica Official Partner, Motul USA. The clip has generated nearly 4M impressions, 2.4M video views, 115,000 engagement and 1,500 shares in less than a week on just Facebook. The post will continue to deliver branding, social tag impressions and inherent endorsement for Motul indefinitely. #contentcounts   #motoamerica #motorsports #motorsport #racing #motorcycles #motorcycleracing #powersports #competition #athleticism #sports #livestreaming #socialmedia Meta #brandedcontent #sponsorship #partnership #motul #motulusa 

We had the pleasure of meeting Chad and his incredible team from Thompson's Motorsports in Terre Haute, IN, at the NPDA Dealer Connect event. Now, we’re thrilled to be partnering with them to level up their sales game through our tailored training sessions! 🎉 In this featured clip, Tom shares a powerful approach to sales that resonates with both the team and their customers: 🔑 Key Takeaways from the Training Session: Match the Customer with Their Dream Bike: It’s not just about a sale; it’s about finding the bike that brings joy every time it’s seen in the garage. Address Pricing Openly: Avoiding the price conversation creates distrust. Acknowledge it confidently and tie it into the process of finding the right bike. Use Mirroring Techniques: Build rapport and alignment with customers through non-verbal cues that foster trust. 📹 Watch the video to see Tom in action, helping the team at Thompson’s Motorsports refine their strategies and drive results. 💬 Let us know in the comments if you’re ready to transform your team’s sales approach like Chad’s team! National Powersports Dealer Association #SalesTraining #MotorcycleSales #TomOConnorSalesAcademy #DealerConnect #ThompsonsMotorsports #NPDA #SalesSuccess

Do I love being on the racetrack? Yes. Do I understand that racing is a business? Definitely. It's my job to help my marketing partners leverage motorsports to grow their businesses. What could motorsports marketing do for you? Shoot me a DM and let's talk. #marketingpartners #businesspartners #motorsports #ryanshehanracing #shehanracing

Rumors are circulating about a potential Formula One race in Chicago come 2026. While official confirmations are pending, the buzz is undeniable. Stay tuned as we might witness F1 cars zooming through the Windy City’s streets in a few years! For a detailed look at the swirling rumors and what this could mean for Chicago, check out the latest article from Sports Illustrated1. @Formula1, @SportsIllustrated, and all racing enthusiasts, what are your thoughts on this? Could Chicago be the next big destination for F1 races? #Formula1 #ChicagoGrandPrix #Motorsports #Racing

Why just watch the race when you can be in it? 🏁🏎️ Book your racing simulator activation now and experience the ultimate adrenaline rush. #BookNow #RacingLife #esports #esportstournament #esportsgaming #esportsplus #Esportsnews #esportstories #esportsteam #marketing #business #branding #digitalmarketing #marketingdigital #socialmediamarketing #advertising #marketingstrategy #contentmarketing #marketingtips #events #eventplanner #partyplanner#eventplannerlife #luxuryeventplanner #eventplanners #partyplanners #corporateevents