Philippine Marketing Association’s Post

🌍 Ready for another insightful session at the CIRCULAZE Summit on November 6th in Munich? This time, we're excited to introduce Serena Bonomi, a skilled circular design and innovation consulting expert. With nearly 9 years of experience in circularity, Serena has consistently observed similar patterns in business model pilots. She is eager to share how customer behavior can be a powerful lever for driving change. 🎤 In her session, Serena will explore: ♻️ The untapped potential of customer behavior in circularity ♻️ How businesses can align with customer needs for more effective circular models ♻️ Opportunities to create lasting change through circular economy strategies Serena's deep understanding of both systemic thinking and practical business applications positions her at the forefront of this crucial transformation. Join us to learn how you can take advantage of these opportunities and elevate your circular initiatives. 💡 Don't miss this opportunity to gain valuable insights from an expert who has worked with brands like Zalando, Napapijri, and Resortecs, driving impactful circular economy innovations. 🎟️ More about the CIRCULAZE Summit – powered by #bgreenleaders Network, the full program and tickets you can find here (early bird 🐦 tickets available until October 5th): https://lnkd.in/d-J-xEpm   #CIRSUM24 #CircularEconomy #Sustainability #CIRCULAZE #CircularBusiness #Innovation #SustainableGrowth

Yesterday I spoke at an eXchange session organised by CIRCULAZE by CURAZE. After a first 15m input in which I shared a few examples of circular initiatives in fashion and what I found relevant about them, we opened the floor to a discussion. The selection of case studies that I touched on covered key learnings I also experienced first hand in my career innovating for circularity, such as: • From product to lifecycle design: break down complexity into smaller parts 🧩 • Don’t underestimate the power of individuals and communities to explore p2p solutions 👯👯 • Leverage consumers behaviours and misbehaviours in new initiatives • Implement nudges for behavioural change in the linear system • Always offer customers convenience first, sustainability second (or third, or fourth even) 💞 • Be transparent on the status of your initiatives and share your approach to the industry 🗣️ • Don’t forget the bigger picture: partnerships are key As expected, loads of questions about scale vs pilots, behavioural change and incentives, needed skills on the market and integration in the business came up and it was a very enriching discussion! Big big thanks Natascha Zeljko for the invite and moderation, and to the participants for their active engagement! ✨✨ Below a (limited) selection from the (already) limited case studies I shared! #circulareconomy #circularinnovation #systemicinnovation

Sustainability is no longer just a buzzword—it's a business imperative. At NextBee, we are pioneering the integration of sustainability into loyalty programs. By rewarding customers for eco-friendly purchases or participation in recycling initiatives, brands can reinforce their commitment to the environment while also enhancing customer loyalty. Let’s explore how your brand can combine ethical practices with business growth through innovative loyalty strategies. #Sustainability #EcoFriendly #LoyaltyPrograms #NextBee

🚀 Over 50% of consumers are skeptical about the claims brands make around sustainability. Next week, we change this forever: Consumers want to shop sustainably. Countless studies confirm that buyers are choosing to go green with their dollars. But most of us never get the chance to see the results of our support…our purchase feels good, but who knows what happens next? Ecodrive was founded out of a frustration at being kept in the dark. A lack of verification is bad for trust, engagement, ROI, and LTV. That’s not good for business. Or our planet. Impact IDs change all of this. Personal dashboards made up of data collected by partners like veritree and 4ocean PBC will give unmatched insight into your customer’s contributions. Allowing you to send unique updates, including photos and videos of the exact trees they’ve planted and the specific items of plastic they’ve removed from our oceans. The more your customer sees, the more they are inspired to continue contributing. Real, tangible sustainability can supercharge your brand. Join the waitlist for access to exclusive perks and to for first access to Impact IDs at launch: https://lnkd.in/gc3RrqXg

Gen Z is driving change! 🚗💡 Today's #Friday5 insights show that 40% of Gen Zers worldwide are considering purchasing electric vehicles as part of their commitment to sustainability. 🌱 Watch to discover all this & more ⬇️ #Sustainability #MarketingTrends #Insights

🌍 Transforming Sustainability with Technology! 🌍 Excited to share our latest work: a system that seamlessly links with sustainable products to digital supply chains, creating real-time social and environmental impact with every action. 🌱✨ 🔗 How it works: Sustainable Products: Every product is linked to impactful projects. Digital Supply Chains: Ensuring transparency and efficiency. QR Codes: Engage consumers with interactive marketing activities, boosting sales and amplifying impact. 📈 Why it matters: For Businesses: Drive sales and brand loyalty through meaningful engagement. For Consumers: Make informed choices and contribute to a better world. For the Planet: Every scan and purchase supports sustainability initiatives. Join us in making a difference, one product at a time. Let's create a ripple effect of positive change! 🌊💚 #Sustainability #TechForGood #DigitalSupplyChain #ImpactfulInnovation #EcoFriendly #ConsumerEngagement #drop

📱 From smart-home systems to fitness trackers, it's getting easier to rent or repair consumer tech. But does it actually help the environment? Yes, says Undress Circularity... and it'll show you just how much. We're delighted to be supporting a new collaboration, all about the environmental impact of circular business models for consumer electronics. #circulareconomy #sustainableconsumer #consumerelectronics

CIRT Check™ - Real-Time Consumer Engagement Every scan is more than just a check—it’s a powerful signal of consumer engagement with sustainability. 🌍📦 When someone takes the time to see if a package is recyclable, they're actively engaging with your brand's sustainability story. 🌍 This real-time interaction not only highlights their interest in sustainable practices but also provides invaluable feedback on how your initiatives are perceived in the market. By prioritizing recyclability, you're not just reducing waste—you’re creating meaningful connections with your consumers. Transform every package into a connection point. Drive brand loyalty through verified sustainability. 💚 Ready to learn more about unlocking your consumer sustainability insights? www.check.cirt.tech #SustainabilityInAction #MarketIntelligence #BrandTrust" #SustainabilityMatters #CIRTTech #ConsumerEngagement

Measuring the impact of circular business models has long been a challenge. We look forward to collaborating with this outstanding group of researchers and industry partners to create a framework to assess the impact of circular solutions, essential for a low-carbon economy! #impact #sustainability #circulareconomy

Beauty is in the eye of the beholder, and we’re flattered by this copycat cruising down the road! Words that come to mind: innovative, trendsetter, game changer, disruptor, sustainability-focused, and more. Throw in the red paint job with black accents, and we can barely tell the difference between these two vehicles. What do you think? 😏 #WhoWoreItBetter #InnovativeSolutions #Trendsetters #Sustainability