Deputy Director Community Engagement | Former Director of Social Media | Digital Marketing | Social Media Analytics
https://lnkd.in/gZP-Sfaw I just read this thoughtful article on Unherd. It very much remains to be seen whether nationalist right-wing parties can translate their successes in the EU elections into similar gains in national polls. There have been past instances where voters vote one way (likely in protest) in the EU parliament voting, but go the other way when it comes to the national elections. Nonetheless, I do believe that this election marks something of a watershed moment. The old consensus that we have since at least the mid-1990s, with an ever more integrated global economy, one that seemed to have managed to survive upheavals in 1997 and 2008, may now be facing yet another challenge. That consensus that had contributed so much to human prosperity over the past quarter of a century may now face its sternest test yet. I have highlighted that many established institutions and companies are faced with ever more skeptical audiences in an ever more fragmented communications landscape. This makes building trust ever more difficult, let alone advocacy and support for the brand. As serious communications professionals, we must pay attention to this trend and think about how to rebuild that trust, especially if the brand we work for, or are helping for, is an old established one. How can it best survive in this period of change?