Photoroom’s Post

Heading to #Quirks New York? So are we! 🗽 Get ready to take a bite out of the Big Apple's juiciest market research event! Our dynamic duo, Danny Farkas and Frank Kelly from Virtual Incentives, are set to paint the town red on July 17-18. Find them. They'll be easier to spot than the Statue of Liberty! Say hi, grab a metaphorical slice of insight, and let's dish about the latest industry trends. We're more excited to see you than tourists are to see Times Square! Let's make some market research magic happen, New York style. #QuirksNewYork #VirtualIncentives #NYCMarketResearch #BigAppleInsights

In case you need one more reason to watch the Super Bowl – for decades researchers have studied the power of belonging and enjoying big games like these. Whether you're a die-hard fan, or looking forward to the halftime show and commercials, you’ve probably noticed there's something different about this day. Here's why: Connection and Social Bonding: The Super Bowl creates an opportunity to connect with others, whether it's family, friends, or colleagues. Watching the game together, sharing excitement, even the disappointment of a missed touchdown can strengthen our relationships and foster a sense of belonging. Mindful Distraction: In our fast-paced lives, taking a break and engaging in activities that allow us to unwind is important. Big games like the Super Bowl provide a welcome distraction from our daily stressors, giving our minds a chance to rest and recharge. Emotional Well-being: Watching the Super Bowl can elicit a range of emotions, from excitement and joy to disappointment and frustration. By allowing ourselves to experience and acknowledge these emotions, we promote emotional well-being and develop emotional intelligence. It's a reminder for us to remember that it's okay to feel and express our emotions. Celebrating Community: Yesterday, I was in the grocery store listening to two complete strangers rooting for the Chiefs. Big games transcend boundaries and bring people from all walks of life together. It's an opportunity to practice our shared humanity and respectfully disagree with rival fans, all the while appreciating the diversity that makes our communities thrive. Regardless of the team you're rooting for in this year, take a moment to connect with others, enjoy the moments, and join in on all the fun, and hype that this game can offer. Go Chiefs!  

Ever heard of DARVO in #DEI conversations? It stands for Deny, Attack, and Reverse Victim and Offender - a pattern of behaviour where accountability dodgers deny their actions, attack the caller-out, and flip roles to portray themselves as the victim. DARVO is a manipulative tactic that undermines diversity efforts and perpetuates power imbalances. By recognising this pattern, we can better navigate workplace challenges and foster a more inclusive environment. Whether or not you're a fan of Southpark, they have certainly hit the nail on the head (Warning: EXPLICIT!). 👇 https://lnkd.in/erzjyJfc Let's stay vigilant and uphold accountability for a truly inclusive workplace! #DiversityandInclusion #Accountability #InclusiveCulture #LeadingByExample #DARVO

Times Square is ready for #PagerDutyOnTour New York City — are you? Register now for this can't-miss afternoon of leading-edge insights and networking, happening on May 22nd! Rethinking operational excellence in the new era of AI and automation. All eyes are on technical leadership to transform the operations of the modern digital enterprise. Join PagerDuty Leadership as we lay out a vision for the future of AI and automation, share our latest product innovations, and hear from customers about how they’re using PagerDuty to unlock efficiency, accelerate productivity, and build operational resilience. #pagerdutyontour #automation #incidentmanagement #aiops #csops

💫🌟⚡️ Thoughts become things! 💫🌟⚡️ Here’s how our exciting brief from e.l.f. Cosmetics to launch their Glow Reviver Lip Oil went from insight to idea: 🚨 Problem: People admit to holding on to their old make-up way past the expiry date, even when they don’t use it anymore - 'just in case' they need it someday.  💡 Insight: We need reminding when it's time to change our lip products - like cars need reminding it's time for an oil change. 💎 Strategy: Give people an unforgettable reminder that it’s time to change up their lip products.  💄 Idea: We’ll create a pop up ‘Lip Oil Change Station’ so e.l.f. fans can get their “oil changed” — aka exchange an old lip product for a new lip oil! Huge congrats to the whole team who worked on this and the fantastic e.l.f. clients who said "YES" to the idea and made it a reality on Wall Street at the NYSE this week! Sarah Balagia Keshvar Alikhani Sabrina Johnson Kimi Peterson Ashley Hurst Gillian Kushner Camryn Wilneff Nai-Chieh Chang Tiana Madera Frank Normandin Megan Marquez Andrea Easley Jordan Alperin Neiv Toledano Laurie Lam Brooklyn Boston (and so many more!)

Have you ever noticed groups forming in the workplace like this video from one of my favourite episodes of Friends?   It highlights how we feel safe with people who are like us – whether it’s the white coat of the Professors or the blue blazer of the museum team, it becomes our comfort zone. We are naturally drawn to people similar to us. But all that happens is we are creating In Groups and Out Groups where people feel excluded and not valued.   My takeaway from this is to ‘Be more Ross’ and breakdown the barriers! #mindset #ingroups #outgroups #workplaceculture #workplacewellbeing https://lnkd.in/ecMkukey

In a recent podcast appearance on Future Hindsight, I was asked to define the public square in light of my campaign calling community leaders and active citizens to reclaim the public square and embrace our capacity as builders and doers. Here's what I said. The public square is where we create our shared lives together. The public square is where we talk to one another, where we argue and debate with one another, where we try to sort things out together. And where, frankly, we're going to disagree on a lot of stuff. But it is where we try to figure out what we can agree on so that we can get moving and create a better life for people. For me, the public square is a noisy place, a messy place, a place filled with innovation and creativity, uncertainty and ambiguity. The public square needs us. Each of us. All of us. So that we can make a go of it as a society together. https://lnkd.in/g7T772Ab

Today is Juneteenth, the holiday commemorating the stated end of our country's Original Sin and a necessary reminder that we have much work to do. In #advertising, there's a new sobering report on the state of Diversity (linked below). This is yet another opportunity for a win/win. The #insights industry is also beset by underrepresentation and I often wonder, how is it as #insights professionals we can promise truthfulness if we do not reflect our populace? Greater truths mean better connections which mean better outcomes. If you are in #advertising and #insights or #mrxjobs, please take a moment and ask, then commit, to one thing you will do to improve racial diversity today, tomorrow, this year. I am committed to elevating our industry by joining a company that features and activates this belief in its culture so that I may help bring new ideas, new thought leaders, new products, and new insights for #advertisers. Advertising Research Foundation (ARF) #diversity Dave Kissel Publicis Media Brian Fowler Insights Association Kantar Becarren Schultz Ipsos North America Insights Career Network Market Research Center at Seton Hall Univ. Matthew Kleffner Madison Wells Omnicom Media Group PHD Interpublic Group (IPG) DAIVID 🦩#behavioralscience #marketing https://lnkd.in/e4HJyx6C https://lnkd.in/en5x-_8V

Is the Mad Men era really over? I wanted to wait until after Cannes to share my thoughts about this article, and quite honestly, I couldn't think of a better day to share my perspective then on July 4th. How is that the most creative people on the planet who undoubtedly continue to shape global pop culture, left out of the most creative industry in the world. Think about it, Black and Brown consumers created rock and roll, hip hop, jazz, rhythm and blues, Hip Hop, DJ'ing, Streetwear, every meaningful move you watch everyday in sports that makes you say, "Wow, Did you see that!" We delight the world with our flavors, cuisines, and our uncanny way of taking what was considered scraps and turn them into the some of the most flavorful dishes on the planet, and that's just the pop cultural contributions. I can talk about all the creative contributions we've made in science, the arts, and academia, but I want you all to get back to your BBQ's. Let's just assume that most people will agree that the world would be drastically different and not as interesting if it was not for our contributions. So the question I have to ask, is how are the most creative people on the planet not winning more awards at Cannes, or not ECD's, or CCO's for big ad agencies or running 100 million dollar creative consultancies that are driving growth for multi billion dollar brands. The answer is simple answer, one that we continue to run away from because it forces us to determine if we are culpable and guilty of being bias and the perpetuaters of prejudice. And by the way, this goes for both Black people as much as it does for White who are in the key positions to create the necessary paradigm shifts. Ultimately, the responsibility will have to happen at the brand level if we want this to change. Brands must open up the aperture on how we are seen and utilized. We are not just talent or an accessory to your typical understanding of what creative talent is or what you need it to be, sound like, look like to make you feel comfortable. Someone recently asked me what makes a good client, and I told them "Courage"! If this industry is going to change we need more of that! Happy Independence Day!! #equality #courage #diversity #inclusivity #creativity #advertising

Exciting news & quick story time 📣 I’m thrilled to announce my recent move into the Marketing Manager position at Swell Partners! 😊 The work is so exciting, and I genuinely look forward to each new challenge. While thinking about what to share in this post, a recent exchange with our CEO, Cari Gatto, came to mind. A couple of weeks ago, after a few consecutive fumbles, I openly acknowledged an area where I could improve. I loved her response and was surprised at just how much it struck me. "Square pegs don't fit in round holes," she said. And that she wasn’t in the business of making them do so. This resonated with me on a deep level. I often exist in spaces that hold up a mirror to my "squareness." I have been labeled as "sassy and aggressive" rather than brave and confident, marginalized based on my economic status, and confronted with outright racism and misogyny. Cari's reassurance meant more than she probably realized. As a proud Cuadrado, I've always embraced being a 𝘴𝘲𝘶𝘢𝘳𝘦. I'm grateful to work in a place that values and celebrates this. In a world where we've all felt the pressure to conform, I imagine many can relate to the journey of finding their place in the workplace. Leaders, let's make it a priority to foster an environment where employees know that individuality will be valued and celebrated. #happyworkplaces #happyworkpeople