Pineland Telephone Cooperative, Inc.’s Post

Streaming is up. But this is old news... Top-line linear metrics are driven by boomers. They represent over 70% of total linear impressions delivered since 2022. If your goal is to reach someone under 55, in their living room, then streaming and CTV should have been your first choice for a while. Making CTV the foundation of your TV campaign and any linear investment providing incremental reach. Have you made the switch to planning linear TV as incremental reach to CTV? Dial-Up Media #CTV, #Streaming

Our latest report, Viewing Starts with Streaming, reveals the limited ad reach linear TV offers, with over 80% of the streaming-centric audience missed even at 1,000 linear GRPs. Read more about the report here: https://lnkd.in/gfKnjXsd Download the full report and dive into our newest insights: https://lnkd.in/gWJNt_Yw #CTV #Streaming #SamsungAds

A customer asked this recently. It's really not that weird of a question! After all, we're in the age when it seems like every box in your home theatre is trying to be "the only one you need." Your TV has streaming apps built in. So does your satellite TV box. Your streaming box has ways to give you live content as if it were a traditional cable box. #directv #satellite #streaming

Samsung Ads’ newest report, Viewing Starts with Streaming, reinforces CTV as the foundation of an efficient and effective reach strategy for TV advertisers. As Americans continue to make streaming their first stop when they turn on the TV, we found that nearly two-thirds of Samsung TV households are “Default Streamers,” making streaming their go-to viewing option. Read more about the report here: https://lnkd.in/gfKnjXsd   Download the full report and dive into our newest insights: https://lnkd.in/gWJNt_Yw   #CTV #Streaming #SamsungAds

INSIGHT of the day: how many OTT services are watched in US? You will see that more than 5 paid OTT services are subscribed in average to add to few popular FAST services, to add to YouTube that has now become the #1 cTV service. You now understand why PayTV is decreasing at a very fast pace in US.

A customer asked this recently. It's really not that weird of a question! After all, we're in the age when it seems like every box in your home theatre is trying to be "the only one you need." Your TV has streaming apps built in. So does your satellite TV box. Your streaming box has ways to give you live content as if it were a traditional cable box. #directv #satellite #streaming

A customer asked this recently. It's really not that weird of a question! After all, we're in the age when it seems like every box in your home theatre is trying to be "the only one you need." Your TV has streaming apps built in. So does your satellite TV box. Your streaming box has ways to give you live content as if it were a traditional cable box. #directv #satellite #streaming

A customer asked this recently. It's really not that weird of a question! After all, we're in the age when it seems like every box in your home theatre is trying to be "the only one you need." Your TV has streaming apps built in. So does your satellite TV box. Your streaming box has ways to give you live content as if it were a traditional cable box. #directv #satellite #streaming

Some people like throwing away money every month on expensive cable television. If you only have a select few channels that you normally watch, consider which streaming platform has what you want for the lowest price. Why spend more on channels that you don’t watch? Check out the streaming channel tool in the link to see which streaming platform offers you the best price for the channels that you utilize the most. #keepyourmoney #savemoney #spendless #StreamTV #personalfinance https://lnkd.in/edYVYtQt

Remember the good ol’ days—back when we only had one or two streaming services to choose from? Today, there are more than 200 services worldwide! If you’re feeling overwhelmed by the options available today, we’ve got you covered. Take a short quiz at the link below, and you’ll get a custom recommendation of the streaming services that match your taste in TV. Happy streaming! https://lnkd.in/gpymbvNE