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We found that globally time spent on streaming platforms has surpassed linear TV watch times by 22%. With a clear shift towards streaming are you already including CTV as a key pillar of your ad strategy? Download MiQ's global Advanced TV report to find out how: https://bit.ly/3Ri2aM6 #CTV #Programmatic #ConnectedTV #DigitalMarketing

Streaming is up. But this is old news... Top-line linear metrics are driven by boomers. They represent over 70% of total linear impressions delivered since 2022. If your goal is to reach someone under 55, in their living room, then streaming and CTV should have been your first choice for a while. Making CTV the foundation of your TV campaign and any linear investment providing incremental reach. Have you made the switch to planning linear TV as incremental reach to CTV? Dial-Up Media #CTV, #Streaming

TV DRIVES MAJORITY OF CAMPAIGN REACH, WHILE STREAMING ADDS INCREMENTAL REACH Of the 40,000 multiscreen campaigns measured for Effectv's 1H 2023 #TVViewership Report, 77% of reach was unique to traditional TV, while 13% was unique to streaming. https://comca.st/41s7Uqp #effectvinsights #tv #streaming #EffectvEmp

With June exhibiting streaming as the highest share of TV usage in the history of Nielsen's The Gauge, it's important to take advantage of the streaming time surge, especially on platforms like YouTube, Hulu, and Max. Leverage our advanced CTV strategies and tap into detailed reporting with us today! #CTV CTVStrategy

Streaming can be a great alternative to traditional TV services. However, with so many options, it can leave you a bit “𝐃a𝐳e𝐝 𝐚n𝐝 𝐂o𝐧f𝐮s𝐞d”. Pineland’s MyBundle tool can help. By answering a few questions about your TV preferences, the MyBundle tool can recommend which streaming platforms may be best for you. Click here to give it a try! https://lnkd.in/edmvCqEP #PinelandTelCo #MyBundle #Streaming

Our latest report, Viewing Starts with Streaming, reveals the limited ad reach linear TV offers, with over 80% of the streaming-centric audience missed even at 1,000 linear GRPs. Read more about the report here: https://lnkd.in/gfKnjXsd Download the full report and dive into our newest insights: https://lnkd.in/gWJNt_Yw #CTV #Streaming #SamsungAds

The Streaming Tsunami: The Necessary Evolution Of The TV (From A Broadcaster Perspective) - Part 1. Streaming, especially Direct-to-Consumer Broadcaster Streaming (e.g., Peacock, ITVX, Joyn, Globoplay), needs TVs to evolve. Modern streaming services are pushing TVs to their natural limits, and Consumers and Streamers are feeling the pain. https://buff.ly/3wLurU1

TV streaming hit a huge milestone in 2023: Linear TV fell below 50% of total viewing in the US for the first time. Meanwhile, streaming reach broke records. Read Roku’s 2024 predictions to learn why more advertisers will cut the cord next year. https://lnkd.in/dBYWkYvC #Streaming #Advertising #Predictions

Roku Advertising predicts big things for streaming in 2024! Advertisers are set to prioritize streaming's evolution, with niche sports gaining popularity and shoppable storefronts on the rise. As a Roku Preferred Solutions Provider, we know how to successfully manage your Roku campaigns and we are ready to help you navigate the evolving landscape of streaming advertising.

As the increased fragmentation of TV streaming companies continues to drive up subscription costs, FAST (Free ad-supported streaming TV) is projected to be worth $9bn in the US by 2026 and is gaining traction in the UK. This trend is bound to hit the Southeast Asian shores and redefine mass media advertisement. How will it redefine mass media ads? #KDSays #Streaming #FASTTV #TVRevolution