Seriously, webinars work. They fail when they suck, but if you skip the hour-long sales pitch and focus on delivering engaging, educational content while interacting with your audience, you'll convert warm prospects into hot leads.
Still not convinced? Just ask Mark Copeland—I recently convinced him to give webinars a shot, and he has seen great results.
Why do they work?
1. You can show your expertise.
2. You can follow up afterward with more valuable information (don't be weird and email them seven times in 2 days about scheduling a meeting).
What to avoid?
1. Don't just read from your PowerPoint slides.
2. Keep the webinar succinct. If you have 30 minutes of valuable content, you can just stick to that timeframe.
P.S. Feeling a bit old, calling it a webinar? Just call it a "Live Session" like all the trendy tech companies. But let's be honest, it's still a webinar.
Struggling to create B2B content that truly resonates with your audience?
Look no further than webinars! No seriously. Don't be fooled by boring PowerPoint presentations on Zoom – a killer webinar can transform those lukewarm leads into sizzling prospects.
Here's the recipe for webinar success:
1. Serve Up Savory Topics, Not Bland Infomercials:
Leverage your expertise, ditch the product pitch, and focus on industry pain points that provide value to your target audience.
2. Spark Engagement, Don't Drone On:
Break the Monologue and keep your presentation succinct. Don't force an hour-long presentation because you "have to."
3. Don't Let the Connection Fizzle Out:
Remember to nurture the attendees with follow-up content that shows you help them solve a problem
Ready to turn your webinars into a lead-generating machine? Let’s start cooking up some success!
#b2bmarketing #startupmarketing #digitalmarketing #inboundmarketing
Thanks for the mention Pitch - we're big fans of Pitch at Fillout!