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Value meals & deals are making a notable comeback in the dining sector. And Starbucks' latest offering stands out as a particularly successful example among these promotions. The coffee chain's recent limited-time offer has led to a significant boost in foot traffic. 📈☕️ In May 2024, Starbucks rolled out a 50% discount on Fridays exclusively for app users. Visits on May 3rd were 1.1% below the year-to-date Friday average, but after the promotion started on May 10th, visits jumped by a whopping 20% above the YTD average. This special, which excluded hot brewed #coffee and tea, seems to have met people’s desires for a refreshing afternoon or pre-weekend pick-me-up. Other major chains like Buffalo Wild Wings, Chili's, and McDonald's are also rolling out similar limited-time offers (LTOs) to attract budget-conscious customers. Our latest analysis indicates that this #strategy significantly boosts foot traffic to these spots 🙌 Want to explore how such promotions are shaping consumer habits? Check out the full report - link in comments below! #consumerbehavior #advertisingandmarketing

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Dan L.

🔹 Founder & Sales Director at Intent Media Labs 🔹 Ultimately, successful content marketing isn’t just about being noticed but being remembered🔹@intentmedialabs.com🔹

2mo

Starbucks' use of app-exclusive deals enhances customer engagement. Gamifying discounts through apps can increase user retention. Integrating technology with promotions leverages consumer data effectively.

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