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The fan experience, as cultivated by the efforts of the Kansas City Chiefs, mirrors the principles of customer experience in many ways. Just as a business aims to provide exceptional service and satisfaction to its customers, the Chiefs prioritize enhancing the fan experience, both in-person at the stadium and through digital platforms. At the stadium, the Chiefs invest in upgraded facilities and interactive fan zones, akin to how businesses might invest in creating a welcoming and comfortable environment for their customers. These efforts are designed to engage fans, create memorable experiences, and ultimately foster a sense of loyalty to the team. Similarly, through their digital platforms such as the website and social media channels, the Chiefs deliver engaging content to fans, providing them with opportunities to interact with the team beyond game days. This mirrors how businesses utilize online platforms to connect with customers, offer support, and share valuable content. The marketing link between fan experience and customer experience is profound. Just as a positive customer experience leads to increased loyalty and repeat business for a company, a positive fan experience encourages repeat attendance and strengthens brand loyalty for the Chiefs. Moreover, just as satisfied customers might share their positive experiences with friends and family, fans often generate user-generated content on social media, amplifying the team's reach and influence within their social circles. #chiefskingdom #fanexperience #customerexperience #kansascity #marketing #gochiefs

Most transaction research occurs online...but what about actually purchasing? #ZetaData shows majority of transactions are still created offline, in the real world. Netflix is tapping into the 'Bricks-and-Clicks' business model trend...Last year they announced the launch of Netflix House - blending immersive, in-person experiences with #digital #engagement 📲 Netflix House locations will start popping up in the U.S. in 2025. Locations will be offering merchandising, food and show-related activities. Learn more in this Business Insider article featuring insights from Zeta Global CEO, David A Steinberg 💡 #marketing #netflix #omnichannel

🎥🍿 Step Inside Your Favorite Shows: Welcome to Netflix House! 🍿🎥 Introduction Imagine walking into a space that feels like stepping onto the set of your favorite Netflix series. Netflix has announced the creation of Netflix House, an entertainment venue designed to bring its beloved shows to life. The first of these venues will open in the Galleria Dallas and King of Prussia Mall in Pennsylvania, turning over 100,000 square feet of former department store space into immersive, fan-centric experiences. 🌟 Historical Background Netflix has been a trailblazer in the streaming industry since its inception. From its beginnings as a DVD rental service to its status as a global streaming giant, Netflix has evolved to meet the changing demands of entertainment consumers. With a subscriber base of over 200 million worldwide, Netflix’s foray into physical retail spaces marks a significant shift in how it engages with its audience. 📈 Significant Milestones The idea of Netflix House represents a new chapter in the company’s growth. This venture into brick-and-mortar experiences is a strategic move to deepen fan engagement and create tangible touchpoints with its brand. Netflix’s announcement of these immersive venues follows a series of successful pop-up events based on popular shows like “Stranger Things” and “Bridgerton,” proving that fans are eager for more interactive content. 🌍 Impact on Society/Industry Netflix House is set to revolutionize the entertainment industry by blending digital content with real-world experiences. This initiative addresses the growing demand for experiential marketing, where consumers seek memorable and interactive engagements with their favorite brands. For fans, Netflix House offers a unique opportunity to step into the worlds they love, while for the industry, it sets a new standard for how media companies can extend their influence beyond the screen. 💡 Conclusion The launch of Netflix House is more than just an exciting development for fans—it’s a bold step into the future of entertainment. By integrating immersive experiences with its streaming platform, Netflix is enhancing its brand and setting a new benchmark for customer experience in the entertainment industry. 🚀 Call to Action Are you excited about the launch of Netflix House? Share your thoughts and tell us which shows you’d love to see brought to life! Let’s discuss how immersive experiences like these are changing the way we connect with our favorite content. 🌟🎬 https://lnkd.in/eWGCjVYs #NetflixHouse #EntertainmentInnovation #CustomerExperience #FanEngagement #ImmersiveExperiences #StreamingRevolution #RetailEntertainment #NetflixFans #GalleriaDallas #KingOfPrussiaMall #MediaAndEntertainment

☕What is Starbucks adding to its coffee mix? In an interesting retail mashup, Starbucks is launching Starbucks Studios, a new initiative to produce original entertainment. Didn’t see that one coming. 🎥Although the coffeemaker has been involved in other media productions such as two seasons of Upstanders, This is Football, and the release of Hingakawa, this new venture is going Hollywood. Starbucks is partnering with Sugar23, a multimedia production and talent management company connected with major brands and award-winning projects such as “13 Reasons Why”, “The Turning Point” on MSNBC, and “The OA”, among others. The connection is being billed as storytelling and human connection with reference to storytelling being deeply ingrained in what Starbucks does. To be honest, I’ve never thought of them as storytellers. I do see Starbucks as a place to connect, meet, and land when doing business in another city or in between meetings. I can also see Starbucks around a big city as being a place to premier some of their new productions. Picture big screens and people, as if in their living rooms, having coffee and a scone watching the premier of one of Starbucks’ new movies, documentaries, or shows. That could be pretty cool. 🎮Will future Starbucks locations offer an entertainment area for screenings and playing video games in the metaverse? Is this a good addition to Starbucks’ coffee mix? Let me know in the comments below! Read more about Starbucks Studios here: https://bit.ly/4cBPpUJ

I’ve always been huge on customer experience and how important it is—and is going to become—in this new era of digital superiority. The importance of creating and developing your brand as a business is going to become more crucial than ever in a world dominated by online shopping, price comparisons, and the economy as a whole. Creating a timeless and lasting brand allows you to connect with your customers and clients on a deeper level. A prime example of this is Netflix’s recent announcement. They are bringing the brand experience into the physical world with their new entertainment complexes, “Netflix House,” set to open in 2025. These venues will offer dining, shopping, and immersive experiences that take the brand beyond the screen and into our everyday lives. This move highlights how vital it is for brands to innovate and find new ways to engage with their audience. By blending digital and physical experiences, Netflix is not only strengthening its brand but also creating unforgettable moments for its customers. In this fast-evolving digital age, it’s more important than ever to think outside the box and create brand experiences that resonate and stick with your audience. What steps are you taking to elevate your brand experience? #brand #brandexperience #brandingdesign #branddesign https://lnkd.in/eJqeaJnB

There's a lot of talk about experiential retail or immersive retail experiences. Some retailers really do deliver on these promises, especially in flagship locations. But, more often than not, these concepts are just good retail with a bolt on of a few bells and whistles. And that’s OK – shoppers don’t always want or need every retail visit to be full of interactivity. I am, however, interested to see what Netflix does in its two new Netflix House stores which are due to open next year in Texas and Pennsylvania. These 100,000 square foot locations will sell themed products from various Netflix shows. However, they will also allow consumers to walk through sets from the shows, play games, and undertake other activities. In other words, they are entertainment spaces as much as retail spaces. As I told CNN (link to article in the comments), Netflix already creates a big buzz around many of its hit shows – as we saw with the phenomenal success of Bridgerton themed merchandise. There is clearly an appetite from consumers to engage – so, it makes sense for Netflix to try and capitalize on this through permanent physical destinations. Going into malls with high foot traffic makes sense as it increases exposure. However, one of the keys to success will be to keep the offer refreshed so that it keeps people coming back to see what’s new. More in the article linked in the comments. #retail #retailnews #experience #Netflix #Bridgerton #movies #TV

Having a clear and bold #digitalstrategy is the key to success in the modern #filmindustry… The integration of digital strategies is becoming paramount for connecting with audiences and enhancing cinematic experiences. Successful brands are no longer relying solely on traditional marketing or standalone projects; instead, they are embracing holistic digital ecosystems that extend engagement beyond a single film release. Mattel is a great example of this; turning toy brands into media IP is just the beginning of their versatile, long-term strategy. And as Mattels CEO Ynon Kreiz said at the Variety Entertainment & Technology Summit this time last year - "This is not just about planting a TV series here or there. It's about a comprehensive approach to how we manage franchises with toys being a key and core capability. It's about creating multiple touch points with your fans, and [to] continue to grow that engagement that is very unique to what we can bring to the table.” By creating interactive experiences and employing data-driven marketing, brands can establish meaningful connections with their viewers, laying the groundwork for sustained interest and loyalty. Developing new initiatives in areas such as digital strategy, audience engagement, or customer service requires careful consideration of numerous elements - Mustard Studio can help you with this by providing strategic support, allowing your team to focus on what they do best while we handle the complexities. Get in touch with us today! 👉🏻 https://lnkd.in/edEAAs96 #brandstrategy #cinemastrategy #buildabrand

Netflix going all-in on the experience economy with massive footprints for its permanent brand experience “houses.” Great to see this effort taking shape and I wonder if other brands (even beyond entertainment) will consider these kinds if brand homes and long view activations to build brand love and ongoing conversation with key audiences. A brand activation guy can dream at least! #experiential #marketing #brandbuilding https://lnkd.in/eBwAPdFu

Of course, you've already heard that Netflix is set to launch its first two Netflix Houses in 2025, transforming former department stores in King of Prussia, PA, and Dallas into immersive entertainment hubs. Covering over 100,000 square feet, these spaces will offer themed shopping, dining and experiences around hits like "Bridgerton" and "Stranger Things." “Netflix is making a significant bet on experiential marketing. I think super fans will go and pay to participate. These seem to be marketing efforts more than revenue generators, but let’s see…” - Joe Killian, Founder, Killian + Company It may not be *new* news, but this type of innovation could mean big change (and even bigger ideas) for the industry. Discover what even more XP experts think about this game-changing initiative... #ExperientialMarketing #FanEngagement #NetflixHouse #EntertainmentInnovation #Experiential #ImmersiveExperiences #Netflix