Placer.ai’s Post

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Data always tells a story, and in this case, cross-visitation was very telling. After observing chronic out-of-stocks across multiple markets in a pet category, Retail Lab and OMG, Inc-Sales and Marketing hypothesized that this trend was negatively impacting consumer behavior and loyalty. How could they validate whether the lack of stock availability drove customer leakage to specialty stores? → That's where Placer came in. Here's a glimpse into what was uncovered: - Consumers at high out-of-stock stores exhibited a preference for pet specialty stores, ranking a local Petco as #1 in their Top 10 Favorite Places. - By comparison, customers at low out-of-stock stores visited pet specialty stores far less frequently. Indeed, no pet specialty store appeared in the top 10 favorite places for customers at low out-of-stock store locations. Check out the full success story using the link provided in the comments below. #Inventory #PetCategory #Research

Dan L.

🔹 Founder & Sales Director at Intent Media Labs 🔹 Ultimately, successful content marketing isn’t just about being noticed but being remembered🔹@intentmedialabs.com🔹

2mo

Excellent analysis on consumer behavior in relation to stock availability. Cross-visitation insights reveal not only the impact on direct sales but also long-term customer loyalty shifts. Highlighting consumer loyalty fluctuations offers actionable steps for inventory management.

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