Planful’s Post

As marketers, we assume marketing is a simple system with linear relationships (i.e., spend goes up, leads go up & pipeline goes up) But that is not always the case - most of the marketing is a non-linear model (i.e., spending goes up, but leads don't go up by the same amount) I don't see this often discussed here or otherwise, except a few rare instances (like the Rela session with MKT1 & Emily / Kathleen) . Should I dig a little deeper into this & share as I learn more about this myself?

Discover more about the Echoverse and how it changes the rules for the marketing landscape from Harvard Business Review here: https://lnkd.in/gKceJXYs #masthead #marketing #newmarketing #marketinginnovation #marketingtips 

Marketers, check out this insightful read from Harvard Business Review on how marketing operates today, with valuable strategies to navigate the echoverse. Take the time to engage with this article: https://lnkd.in/gRSK5bAt

CMOs need to focus on science for better ROI and marketing effectiveness with GenAI, despite integration challenges. PYMNTS Intelligence’s latest CAIO report explores why GenAI is the future of marketing strategies. https://lnkd.in/eufxNSw9

So, what does it mean for you when a marketer says “Talk to me like I’m AI”? It means you’ll get results at a speed that’ll make your head spin. It means clear, jargon-free communication that cuts to the chase. It means strategies based on hard data, not hunches. It means scalable systems that grow with your business. And it means you’re partnering with a forward-thinking agency ready to revolutionize your marketing. In short, it’s a win. And another win. And another. In fact, it’s so many wins, you might lose count. Read the full article: Link in comments. #aibranding #branding #marketing

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In marketing, as in technology, the guiding principle is simple: always focus on delivering value. A strong marketing philosophy isn't just about selling more products; it's about understanding your customers deeply and providing solutions that genuinely improve their lives. It’s about leveraging data to gain insights, using creativity to build connections, and maintaining an unwavering commitment to ethics. The best marketing is not intrusive; it’s invited. It doesn’t manipulate; it informs. And it doesn’t just adapt to change; it drives it. Marketing should always be about building trust, fostering relationships, and creating lasting impact. That's how you turn a product into a brand and a customer into an advocate. #MarketingInnovation #ValueDriven #CustomerFirst #EthicalMarketing #DataDriven #CreativeStrategy #TechAndMarketing #BuildTrust #Marketing #BrandBuilding

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The New Rules of Marketing Across Channels #marketing #onlinecommunication #marketingchannels

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