Playa Bowls’ Post

The easiest ways to get a holiday party going.

I’ve always done things a little differently so it seems appropriate that I’d write about Sidekick Soda launching into Erewhon in California after we’d actually launched. I did plan a post about the journey - the logistics, FDA, 3PL and also distribution partners, but let’s face it the most frequently asked questions have been :- 1. “Why Erewhon” ? followed closely by 2. “Did you know the buyer”? So here you go. Why Erewhon ? It was a simple decision for Rogie and me. Erewhon have successfully cultivated a thriving, passionate and unwaveringly loyal community through providing foods and products that protect the health of people and our planet. They are a beautiful benchmark and admired brand for products that are good. Their 10 stores in L.A. are family owned and to be honest they felt like the perfect fit for a honey sweetened, real fruit and ACV soda from NZ. When I applied to be a supplier - through their vendor portal 😊- I crossed my fingers and put a big tick next to the printed out Erewhon logo on my vision board. It took several weeks to get the email that said “please send samples” and then a few short weeks later I got three emails that confirmed they wanted our sodas - I was shovelling horse poo the time. I jumped around the paddock, let out a few happy squeals, rang Rogie to share the happy news - he came back with “it’s probably a hoax”! Well Rogie Tomlinson-Gillies it’s not a hoax and Sidekick Soda now sits very proudly in the chillers of all 10 Erewhon stores. Now, where to next ? #fmcg #beverage #Erewhon #beverageinnovation #usa #newzealand #honey #acv #realfruit #tavccommunications

Do you know, upon casually listening to the classic "Summer Wine" by Nancy Sinatra, there's the verse "… A song that I had only sang to just a few …" – you see, remaining within the metaphorical context of the song: If ever you sing a song that you've only sung to a few, never take on this "Summer Wine" by these "sparkling" ladies or gentlemen. For they can offer you nothing but an expensive illusion, addictive in nature. "An angel's kiss in spring…", hence, is concocted from such musings as this "Summer Wine". Mmm. Spring. Do not old and venerable scriptures report that at the onset of this season, someone/thing visibly perish – Maundy Thursday, was that not the day when someone or something was betrayed? What did this someone actually represent? The embodiment of Good, ladies and gentlemen. Now then, which kind of angel, staying within the song's theme, would be present at such a sorrowful event? Mmm. Therefore, ladies and gentlemen, if glittering ladies and gentlemen cross your path, it's best not to accept anything from them. For you see, truly beautiful ladies and gentlemen do not need to sparkle. Sparkling occurs only when there is something to reflect. Beautiful ladies and gentlemen, however, are those who radiate, thus enabling the sparkle in others. But well, in case you inadvertently happen to have taken something sparkling – there's always Easter Monday. Why is Easter called Easter again? Ah, yes. Derives from "Ostara", which swiftly turned into "East" (at least in German). Now then, if there's All Quiet at the Western Front, what then exists in the East? Ah. Of course. The sunrise. Have you ever heard, by the way: "Goodness! The sun is sparkling so extremely today!" No? Neither have I. The sun simply shines. "But don't look directly into it, or you'll go blind!" – remember? Your grandmother or someone of that ilk used to tell you such things in the past. Better enjoy its warmth - but with care. Sunburn. How does one perceive kinetic energy most healthily? For the kinetic energy of the atoms or molecules of a substance generates thermal energy… "Keep your hands off the stove!" Your mother probably told you that in the past. Keeping your hand slightly away from the plate, and it was quite pleasant. But how do you know that? You FEEL it. So, if you look directly into the sun, your iris contracts to the maximum. You see very little. You are literally blinded by the strength of the sun. That's why many people prefer sparkling things. But consider this: Only "dead" matter can sparkle. And take care of yourself! Once addicted to "Summer Wine," remember that cold turkey leads to delirium tremens. Ends fatally in 20 percent of cases. Like Russian roulette. Click. Nothing happens. Click. Nothing happens. You know you have two more attempts, but three spins. Take care of yourself, preferably with the sun at your back! My contribution to Easter. https://lnkd.in/e-XTwvQe

We focus on Hi-Fi as well but the mission's the same: Raising vibrations. Check out this one from The Wall Street Journal on what's coming

Tickets are limited, so act fast!

Planning for your future can be as easy as pie. Contact me to slice your way into a financially secure future. By the way, what's your favorite holiday dessert?

Planning for your future can be as easy as pie. Contact me to slice your way into a financially secure future. By the way, what's your favorite holiday dessert?

Planning for your future can be as easy as pie. Contact me to slice your way into a financially secure future. By the way, what's your favorite holiday dessert?

Planning for your future can be as easy as pie. Contact me to slice your way into a financially secure future. By the way, what's your favorite holiday dessert?

Planning for your future can be as easy as pie. Contact me to slice your way into a financially secure future. By the way, what's your favorite holiday dessert?