In a recent Q&A, our CEO Steve Rogers, shared his insights on launching a new game studio in the highly competitive market. 🤝 Leveraging over 20 years of industry experience and partnering with experts like our Executive Creative Advisor, Santiago Jaramillo, Steve discusses our plans to introduce innovative game mechanics and attract a fresh audience to the sports betting space. 👏 💬 "There's really nothing like this in the sports betting space and this strong, clear point of difference is what is already allowing Playbook Fusion to stand out and catch the attention of sportsbook operators." 💬 Read more of Steve's insights: https://lnkd.in/dfkmWbgm #PlaybookFusion #iGaming #SportsBetting #OnlineGaming
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As we wave goodbye to 2023, we're looking back on some of the best gaming conventions we attended! 🎟️🎮 If you love gaming cons like us, take a look at our last blog of the year to find out which conventions made the cut. ✂️ Did we miss your favorite con? Tell us in the comments which convention you loved in 2023! ✈️ https://hubs.ly/Q02dy_Jy0 #gamingconvention #edx #wasdlive #gamescom #videogaming #gamingindustry #advertising #publishing
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Louis Vuitton's Prestige skins 👚 👕 in Riot Games' League of Legends (2019) was a memorable example of branding in-game media. However, gaming media also exists on channels beyond a video game's virtual world 🌐. For example, PC Gamer's print magazine 📖 is gaming media. So is the massive amount of user created digital content 🖥 about video games on platforms like YouTube. Ok, then what exactly is gaming media ❓❓❓ Well, check out the latest Gaming Marketing Institute vocabulary explainer to find out! #gamingmarketing #videogames #gamingmedia #marketing #branding
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These are 4 simple ways to start working on your player retention without any extra costs! ✅ Personalize your players' experience ✅ Keep adding new games ✅ Use your analytical tools to full extent ✅ Ensure quick withdrawals These are only a few first steps to up to #31% player engagement increase To unlock the full potential 👉 https://lnkd.in/du-F5wxB #playup #playerretention #playerengagement #igaming
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🎮 Most Watched Game Publishers and their top game of H1 2024 🎮 1️⃣ Riot Games - League of Legends 2️⃣ Rockstar Games - GTAV 3️⃣ Valve corporation - CS2 4️⃣ Activision - COD: Warzone 5️⃣ Blizzard Entertainment - World of Warcraft 6️⃣ Electronic Arts (EA) - Apex Legends 7️⃣ Epic Games - Fortnite 8️⃣ Bandai Namco Entertainment America Inc. - Elden Ring 9️⃣ Mojang Studios - Minecraft 🔟 Garena - Free Fire For a detailed analysis and breakdown of these top publishers, check out the full report here:️ https://lnkd.in/d2qvaWZ5 #Gaming | #Analytics | #Streaming
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Gaming marketing strategies come in many different shapes and sizes ⏹ ⏺ 📐. From Marriott International's continued #sponsorship presence across Riot Games' League of Legends global #esports circuit to Prime Video & Amazon MGM Studios Xbox-focused activations for the Fallout TV series 📺. Nonetheless, all effective gaming strategies share certain things in common 👬. Check out another Gaming Marketing Institute vocabulary explainer to learn more! #gamingmarketing #videogames #marketingstrategy
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Recent data shows that free-to-play (FtP) games are losing market share, while premium and live-service games are gaining popularity. There has been a live service boom in the 10-50 USD price range, and games priced above 50 USD are also gaining traction. look at chart 👇 These trends offer valuable insights for everyone in the gaming industry. Game developers and publishers should consider exploring alternative monetization models beyond traditional FTP, while investors should focus on companies that are adapting to these evolving player preferences. What are your thoughts on these trends? Let's discuss this in the comments! Video Game Insights #gamedev #gamingindustry #gamers #livestream #markettrends
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🎮🌟 Calling all game designers! Are you ready to level up your game and attract streamers and e-sport players to your creations? In today's competitive gaming landscape, standing out with the right game concept is crucial for success. Join me as we explore the strategies and tactics game designers can use to craft irresistible game concepts that draw in streamers and e-sport players, ultimately leading to better marketing and visibility. Let's dive in and unlock the secrets to making your game the next big hit in the gaming world! #GameDesign #esports #Streaming #engagement 🖲
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Good morning! Here are our Monday gaming updates: 📣 Did you miss it? Last week, we shared 101 Brand Activations in Gaming– an exploration of some of the most impactful gaming opportunities that happened in 2023. Check it out: https://lnkd.in/e7iwQutu 🤝 In a move away from the traditional “console wars,” more and more games in production are rumored to be released on multiple platforms: https://lnkd.in/eTsKv5he 🏈 NFL’s Kelce Brothers want to revive a childhood classic video game: https://lnkd.in/eaJ5-4as ❄️ Advertisers are coming back to esports– with caution: https://lnkd.in/g6VipMpR ✨ Bungie and Bioware collab on new Destiny 2 skins: https://lnkd.in/erXTisup 🟪 Pokimane officially exited her exclusivity deal with Twitch, in a move that reflects the shifting landscape of gaming livestream entertainment https://lnkd.in/eTVVn_Tj For more weekly gaming updates and insights, be sure to follow us! #gaming #marketing #collaborations #brandactivation #licensing #crossover #livestreaming #advertising #videogames #celebrity
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The game is about to change…Introducing Playbook Fusion! 🚀 Steve Rogers, our CEO, and Santiago Jaramillo, our Executive Creative Advisor, discuss the exciting launch of our pioneering studio and how we are on a mission to bring never before seen sports gaming content to the market. 👏 Our suite of content will help operators deliver a more engaging betting experience to their player base, especially those who already enjoy sports-themed video games. ⚽️🏀🏈🎾 💬 Steve said: "Launching Playbook Fusion provides an incredible opportunity to bring something totally new to the online gaming industry." Santiago added: "We are bringing together top talent from complementary industries to carve out a new niche in betting platforms that will transform passive interactions into engaging gaming experiences, setting a new standard for what players can expect." Read more about our launch on SBC: https://lnkd.in/eN5-aZYy Read more on Intergame: https://lnkd.in/ebqwM4qG Visit our website: www.playbook-fusion.com #PlaybookFusion #iGaming #SportsBetting #OnlineGaming
The game is about to change…Introducing Playbook Fusion! 🚀
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💡 Did you know that over half of Europeans (53%) play video games? It's a huge group that you can reach using gaming audiences 🎮 And what about the demography of players in Europe? 🤔 ➡ 75% of them are adults and the average age is over 31 years old. 👀 ➡ Looking for more facts and stats about gamers and gaming advertising? Join our Gaming Newsletter Today and receive fresh news every two weeks: https://lnkd.in/dZpt9zfm #gaming #advertising #gamers #players #report #newsletter
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